A jersey patch can anchor a partnership that reaches well beyond the uniform. Learfield’s Allison Fillmore @allit23 explores what’s driving the rise of jersey patches and other prominent branding assets in @NACDA’s digital magazine. Read: bit.ly/4yYYqlT #CollegeAthletics

Revenue Reimagined From jersey patches and in-house multimedia rights to facility activation, fundraising, branding, and new ways to maximize existing assets, the Fall issue of 𝘼𝙩𝙝𝙡𝙚𝙩𝙞𝙘𝙨 𝘼𝙙𝙢𝙞𝙣𝙞𝙨𝙩𝙧𝙖𝙩𝙞𝙤𝙣 explores how departments are rethinking revenue generation and creating new value across college athletics. 🔗digitalprograms.learfield.co…

Don't just take our word for it... these comments about the Senior Administrators Mentoring Institute say it all!

What it honor it was be asked by @NACDA to participate in the Fall Mentor Institute. Loved sharing my passion for college athletics with the generation for potential AD's

What an energizing, informative, and productive few days in St. Louis! So grateful to everyone at @NACDA, the incredible ADs who poured into us, and my fellow senior administrator colleagues who made this such a valuable experience. Excited for what the future holds! #SAMI26

What an opportunity to be a part of the NACDA 2026 Senior Administrators Mentoring Institute class. What started in Las Vegas and ended in St. Louis was a wealth of knowledge and engagement within college athletics. #NACDA #SAMI26

#SAMI26 Goal: Continue to prepare senior administrators for the AD chair ✅

Culture is built at every level. #SAMI26 attendees examined six characteristics of team culture and the role they can play in shaping it from their current positions. Preparing for the AD chair means learning how to lead the culture you may one day inherit.

College athletics is a puzzle🧩 Your attention to detail and understanding of department financials are key to running a successful athletics department #SAMI26

Off and running on our final day of #SAMI26 Thanks to Inner Circle Sports for sponsoring this morning's breakfast!

📍WashU Name a better sight than a college athletics facility ... there aren't any!

Preparing for the chair means preparing for what’s next. The afternoon continued at #SAMI26 with conversations around AI, innovation and the evolving tools available to athletics leaders.

A seat at the table takes on a different meaning at #SAMI26. Lunch gives aspiring ADs the opportunity to connect personally with those already in the chair and build relationships that will extend well beyond St. Louis.

Shaping the future of college athletics administrators at #SAMI26

Let's have a day! #SAMI26

Great people. Great conversations. A great way to kick off the Senior Administrators Mentoring Institute. Thank you to Excel Search & Advisory for creating space for connections that can extend well beyond SAMI.