Let’s brag for a minute. @PGATOUR is up 24% in TV ratings, 15% in digital, 29% in social followers and 40% in social engagements. #PGATOURmeetings2018 @playofffinale

It’s a new era in college and athletics. Give it a read! #sportsbiz #sponsorships

A new partnership is taking the court. 🏀 @GoCards and @Ripple have announced a multi-year partnership bringing XRP branding to Louisville Men’s and Women’s Basketball, including a permanent presence on Denny Crum Court. Learn more: bit.ly/3Tyzqmm #GoCards #CollegeBasketball

🏈🙌 We're excited to partner with @DoorDash for another college football season! As they team up with powerhouse programs across the country, fans can score Saturday deals, monthly prizes, and more all season long. 🍂🎉 Learn more: bit.ly/4gsIyR3 #CollegeFootball #GameDay @AlabamaFTBL, @GatorsFB, @GeorgiaFootball, @IndianaFootball, @UMichFootball, @MizzouFootball, @OhioStateFB, @OU_Football, @oregonfootball, @TexasFootball, @uscfb

A landmark partnership is headed to Rocky Top. 🍊 @Vol_Sports has named Knoxville-based @AxleLogistics its first official jersey patch partner for men’s and women’s basketball through a five-year agreement created in collaboration with the Vol Network. Learn more: bit.ly/4qo5SUx #GBO #Vols #LadyVols

Progressive is expanding its college football presence across 13 universities. 🏈 Through a new agreement facilitated by Learfield, @progressive will connect with fans through on-field branding and integrated gameday experiences. Learn more: bit.ly/4zkcPdz #CollegeFootball #SportsMarketing

Women’s sports are gaining momentum in NIL. 📈 Female student-athlete NIL activities grew 123% in 2025-26 vs. 2022-25. Women’s basketball ranks No. 3 and softball No. 5 among the top sports represented in NIL activities. Explore the data: bit.ly/4qhUMjO #NIL #WomensSports #LearfieldImpact

Our incredible leader! Congratulations, @KimDSports!!

A new chapter for @WVUSports. 👏 We're proud to help bring West Virginia Athletics' first-ever jersey patch partnership to life alongside @AnteroResources. The five-year agreement spans all 18 varsity sports and creates new opportunities for student-athletes, fans and one of college sports' most iconic brands. More: bit.ly/4hHFhiY #HailWV #CollegeAthletics #SportsBiz

A new patch across 36 varsity programs represents an even bigger commitment to Buckeye student-athletes by @@jpmorgan. @Chase is now the official bank sponsor and jersey patch partner of @OhioStAthletics, expanding NIL, financial education and career resources. Facilitated by Learfield. Learn more: bit.ly/3TXKwRG #GoBucks #NIL #CollegeAthletics

Learfield, the multimedia rights partner and NIL roster facilitator of dozens for schools, released today its annual NIL report, which includes a jarring figure: It did $300 million in athlete sponsorship NIL this past year, more than doubling last year’s total.

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Built together in Champaign. Leading together nationally. @BuseyBank will become the Official Financial Services Partner and inaugural jersey patch partner of @IlliniAthletics beginning this fall. The expanded partnership was developed with Learfield’s Fighting Illini Sports Properties @IlliniLearfield team. Learn more: bit.ly/4pHkhL3 #FightingIllini #ILL #CollegeAthletics

A first for the Green Wave. 🌊 American Safety will become the first jersey patch partner in @TulaneAthletics history, appearing on baseball and volleyball uniforms beginning in 2026-27. The partnership was facilitated by Learfield through @TulaneSP. Learn more: bit.ly/3RvIAz9 #RollWave #CollegeAthletics

This one deserves a share!!! Many more to come @ColeG13!

A new partnership supporting Commodore student-athletes across all 17 varsity teams. ⚓ Beginning in 2026–27, @SRMConcrete will become @vucommodores first all-sports jersey patch partner. The agreement was facilitated by Learfield through our Commercial Partnerships and @VandySportsProp teams. Learn more: bit.ly/4yELBhp #AnchorDown

30 sports. 850+ student-athletes. A first for @CalAthletics and the ACC. @Dialpad is the Golden Bears’ inaugural all-sport jersey patch sponsor and Official AI Platform for Fan Experience in a landmark partnership facilitated by Learfield. Learn more: bit.ly/4bHRxfr #GoBears #CollegeSports

A bold new era for the Jayhawks. 🔵🔴 @KUAthletics and @Ripple have announced a multi-year partnership featuring XRP on uniforms across Kansas Athletics, a first for major college sports. Beyond the patch: new student-athlete opportunities and financial + technology education for the KU community. Proud to help bring this bold new collaboration to life with @JayhawkSP. Learn more: bit.ly/4ycbqoH #Jayhawks #CollegeSports

Kansas is slated to announce a five-year deal with digital finance company Ripple that will feature XRP cryptocurrency patches across all athletic uniforms, @SBJ has learned. Sources suggest it’s among the most lucrative college jersey patch deals to date.

Arkansas is set to announce a 13-year naming rights deal with CommunityAmerica Credit Union for Razorback Stadium, AD Hunter Yurachek tells @SBJ. This comes after Arkansas' previous deal with the Donald W. Reynolds Foundation expired in 2024. More here: sportsbusinessjournal.com/Ar…

Another jersey patch announcement: Omaha has added a deal with MCL Construction for its men's basketball program, per a release. The school had previously inked an agreement with local brand Control Services for a patch on its men's hockey jerseys.