While I've been busy meme-ing, my team has been busy working. We're currently doubling sales for this health & wellness brand every month on TikTok Shop. Here's how we're doing it: - 600+ samples being sent monthly to commission-only creators. We reach out to these creators with on-platform bots, email outbound, discord groups, etc. - $15K/month in flat fee creator spend. We have a solid network of creators we've worked with across brands plus partners. - $2K/day in ad spend at a 2X ROI. Remaining sales are all organic The tl;dr is to speed run to as close to 1K videos/month on TikTok Shop. TTS is almost entirely a volume game. There is currently no brand on TikTok Shop that's doing $1 mil+/month on TikTok Shop without this volume of videos or livestreams Since supplement brands have such high margins, this is actually a profitable channel for the client. But if you really want to maximize the ROI of TTS, you should be treating it as an awareness channel that you'd be okay breaking even on. TTS is extremely powerful for TOF and brand awareness, plus a halo effect and spillover to Amazon. We also get usage rights for our client and repurpose the videos to Meta which has allowed them to increase ad spend there by 30% We're not really onboarding any more clients for Q4 but we did have one client get acquired and now they'll be going in-house starting next month. Oh and we'll be starting with JRB in 2047 after they launch Amazon in 2036 (they don't want to rush into things) If you do less than $1 mil/year and you do NOT know what Fermat does, then I simply can't help you. If you do more than $1 mil/year OR you DO know what fermat does (I would really like to know) please feel free to book a call here to discuss if TikTok Shop would be a good option for your brand calendly.com/zain-zainith/30…

isaac or Doug Dimmadome, owner of the Dimmsdale Dimmadome

9 figure brand coordinating to pay one invoice on time

Flew a team of 5 and my dog to Montana to film a factory tour and pod with @Montanaknifeco Worth it.

Beanstalk photographer snapping pics like they’re for a college diversity brochure

haus? the men’s athletic apparel brand?

Please look for the pattern amongst our new podcast sponsors

I got @Seanfrank to sit down with me and @NotZainAgain for an hour. He has a simple filter for growth: More products. More places. More people. The hard part is choosing which deserves your attention. We talked growth bets, AI inside Ridge, and creator deals that go beyond a post. HE SPILLED THE BEANS.

Sean is the kind of person to come on a pod and give away everything for free

productive day paying vendors

I had been neglecting starting a newsletter for the podcast I host with @NotZainAgain We had also neglected to create a website. I spent the last hour setting up a lander with codex, plugging in a beehiv MCP and setting up the form. Would have been maybe a multi day project years ago. Crazy times we live in. whatsworkingpod.com

One of our clients’ products just hit the top 20 in Health & Wellness on TikTok Shop We launched their TikTok Shop and scaled it from $0 cool cool cool Back to work.

“Put your hand up if you know what Fermat does”