ALT About this, Yordan Dimitrov, SEO Manager at Reflect Digital, says: > "SEO is far from dead; it is, in fact, evolving at a rapid pace. However, our approach to Al search needs to adapt to those changes in both technology and user behaviour shifts which come with it. In the discovery stage, users are now getting answers without having to click through to a website, which makes click-based metrics less reliable. The modern consumer journey is non-linear, meaning that we need to have our brand present across various platforms where our target audience is. Furthermore, we need to ensure that our websites are prepared for agentic browsers, so that we can cater for both humans and Al agents alike, offering a seamless journey and helping aid conversions." Remember that you can easily keep updated with the latest organic traditional and Al search trends: Subscribe to the SEOFOMO newsletter for free.

ALT Take it offline: Yordan Dimitrov It's quite challenging to make predictions for 2026, given the rapid pace at which our industry is evolving, but I'd like to make several projections, based on what happened in 2025.

ALT "I feel SEO has entered its “3rd generation”, where our current skillset and approach is required to adapt to the changing technology that is retrieving information in a number of ways. This is the first time in many years that a true disruption is happening, but it’s happening in multiple facets. It’s a good thing that brand marketing is becoming more essential as it minimises the requirement for some to pursue grey/black hat techniques to stay ahead, but it also requires more resources to ensure that all 7 of the SERP features you listed are maintained as well as optimised." Alex Moss - Principle SEO Consultant at Yoast