You’re free to create. Free to optimize. Free to grow. The AI platform for marketing.
New York, NY
Based in United States
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Our purpose is simple: to give you (the marketer) the freedom to grow.
Optimizely CEO Alexander Atzberger breaks down the 3 dimensions of growth.
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"Cutting headcount is not a growth strategy." — Alexander Atzberger, Optimizely CEO, Camp Opticon keynote
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Meet Paige — Lauren's virtual teammate.
Lauren Hammarstedt, Optimizely's VP of Product, took the main stage at Camp Opticon to introduce Virtual Teammates: "Teammates that are proactive, multi-player, and governed at every step." — Lauren
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Consider this your two weeks' notice on going it alone.
Virtual Teammates are here. Real members of your marketing org that don't wait to be asked — they pick up real work and ship it.
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Optimizely named a Leader and a Customer Favorite in the Forrester Wave™: Experience Optimization Solutions, Q3 2026.
Web and feature experimentation. AI that runs tests without code. Collaboration that scales.
Full report: optimize.ly/4x3VBiX
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Optimizely just won "Best Overall Content Marketing Company" in the 9th annual @MarTech_Awards — recognized for unifying the entire content marketing lifecycle into one AI-powered platform.
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Your AI shouldn't just respond to prompts. It should run your workflows.
The latest Optimizely Opal release puts you in the driver's seat, building, running, and governing AI agents natively inside Opal Chat.
Inside this release: optimize.ly/3RkDDJz
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We rebuilt the A/B Results Page from the ground up.
Because your experimentation program deserves better than stitched-together tabs and manual exports.
Rolling out to all Opti ID customers over the next month.
Learn more: optimize.ly/4fgISBD
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The best camps are built around the stories people bring with them.
At Camp Opticon NYC, hear fresh perspectives from leaders like Lauren Boyman, Robert Chatwani, Erika Serow, and Alicia Tillman on AI, marketing, and what’s next.
Join us Sept. 1: optimize.ly/4vSHZGI
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The June Opal release just dropped. And it's a good one.
See what's new: optimize.ly/44AFKvs
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For those of us who love the idea of camping more than the actual camping: Camp Opticon.
A place for marketers, digital leaders, and experience-makers to gather, share ideas, and get your boots on the digital ground.
Agentic AI. Agentic CMS. Agentic experimentation.
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Some marketers chase productivity. Mark Eting seems to attract it.
We’re not saying Optimizely made Mark who he is. But we’re not not saying it.
Mark Eting's favorite AI platform. Coincidence? Unlikely. Great taste? Definitely.
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Meet the new Optimizely. The AI platform for marketing.
Because marketing’s been stuck in survival mode long enough. So we’re here to fix it.
One place to create and optimize every digital experience. With AI built into every part of how you work.
Now, you're free to grow.
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Bucketing people isn't personalization. It's organized guessing.
Limitless 1:1 personalization builds tailored experiences for every buyer and keeps them current as data changes, with agents doing the heavy lifting.
Finally, personalization at scale: optimize.ly/4apcxqK
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Next week, we'll take the stage at Cannes Lions and spend time talking with marketers, creators, and digital leaders.
We're gathering at the Optimizely Rosé Lounge, sharing fresh ideas and a glimpse of something we've been quietly preparing. Come find us: optimize.ly/3SvOtwa
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The Camp Opticon lineup just got a whole lot more interesting.
Seth Godin is keynoting Opticon 26 in NYC on September 1st.
Free to attend. Spots are limited. Save your seat: optimize.ly/4vDmx7U
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Most teams know what AI says about them. Few know what AI does on their site.
Optimizely's full AEO platform is live. Real agent activity, Conductor's AEO intelligence, and agents to act on it. The full picture, finally.
Learn more: optimize.ly/3Sw6TwN
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The campfire's lit. Opticon 26 registration is officially open.
NYC → September 1 at the Javits Center
London → October 13 at the Barbican Centre
Online → October 21
Free to attend. Spots are limited. Save your seat: optimize.ly/3Qc5URL
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That small slice? How most marketing teams use AI right now.
Rest of the pie? What agentic AI can actually do without you lifting a finger.
The gap is the opportunity.
Come find out how to close it at Agents in the Mix on June 9th: optimize.ly/4uC4jUv
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Marketers built 4,000+ AI agents on Optimizely Opal and ran them 172K+ times. 97% custom-built. The shift from 'using AI' to 'building with AI' is here.
The numbers speak for themselves. Read the full story: optimize.ly/4fwfdWW
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AI is saving marketers time. So why doesn’t it feel like they have more of it?
61% say AI makes them faster.
Only 36% say it gives them space for strategic or creative work.
That’s the Passion–Pressure Paradox.
Check out the full report: optimize.ly/4mXTtFf
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The bottlenecks slowing down your experiments? Disappearing.
With live demos to real use cases, Test & Learn (June 17) dives into what experimentation looks like when AI is part of every stage from ideation to results.
Register today: optimize.ly/4vUunuN
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A 50% win rate isn’t a lucky streak. It’s a signal.
In six months, Betfred:
✅ Hit a 50% win rate
✅ Put 25 winning tests live
✅ Built 220 custom metrics
Strong experimentation doesn’t leave things to chance. It’s built on precision.
Get Optimizing: optimize.ly/41OMtkm
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New logos are nice. Results are better.
Welcome to the newest brands joining Optimizely — building, testing, and scaling what actually works.
See what’s possible: optimize.ly/4cNatKG
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Your customers are a moving target.
What worked last quarter probably won’t work this one. And guessing your way through personalization doesn’t scale.
Thankfully, we're here to help. Learn how to build a personalization strategy that actually performs: optimize.ly/4cGn8z5
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CMPs have evolved a lot over the years...but one thing hasn’t changed.
For the 9th year* in a row, Optimizely has been named a Leader in the Gartner® Magic Quadrant™ for Content Marketing Platforms.
Download the full report here: optimize.ly/3Op3yhx
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Your Q3/Q4 just got way better...
...because Opticon ‘26 dates just dropped:
🗽Sept 1: Javits Center, NYC
💂Oct 13: Barbican Centre, London
💻 Oct 21: Online
Go ahead. Schedule something worth the OOO autoreply.
Registration opens this spring.
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Still figuring out AI? Or already putting it to work?
The Optimizely Roadshow is all about real use cases, not hype.
We’re heading to:
Copenhagen — April 15
New York City — April 16
Barcelona — April 22
Minneapolis — May 14
Stockholm — May 28
Join us: optimize.ly/4bLjzpJ
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Chasing rainbows is a hobby. Chasing results is a strategy. 🌈
Optimizely One connects content, optimization, and AI orchestration so you always know what's working and why. Explore what "no luck marketing" looks like: optimize.ly/4bnjLg5
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Still stuck doing manual marketing?
Optimizely Opal orchestrates AI agents across your stack from personalization to compliance to reporting.
Less juggling. More scaling.
Request a demo: optimize.ly/4aXzKQo
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Your ideas deserve to see the light of day. ✨
With Agents in Action on demand, see how agents help teams:
▪️Move faster without cutting corners
▪️Free up time for creative thinking
▪️Drive impact while keeping GEO & governance in check
Watch now: optimize.ly/4shQedc
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AI is making content infinite.
Most AI failures? Organizational.
AEO? Not as scary as you think.
Those were just a few of the in-depth conversations we had at Agents in Action.
ICYMI, we pulled the sharpest insights into one key takeaways blog: optimize.ly/4rRmvbf
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Optimizely CMS was built for AI-powered search, now it goes further. New GEO tools give teams visibility & control over how AI reads and references content, introducing:
📊 GEO Analytics
🔍 Schema Agent
☝️ Metadata Agent
🛠️ Recommendations Agent
Explore: optimize.ly/4rTkw5C
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AI is everywhere.
Workflow harmony? Rare.
We’re taking Optimizely Opal on tour to fix that.
The Optimizely Roadshow 2026 is coming to a city near you.
Register today: optimize.ly/4krhymo
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Final round. Six categories. 🏆
DXP. CMP. DAM. PIM. CDP. AI.
Optimizely is up for all of them at the CMS Critic Awards.
That's some big recognition for the teams building what’s next in digital experience.
Cast your vote by Feb 27: optimize.ly/3EOaaB3
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Some things are just better the second time around 🔁
We’re thrilled to announce that for the second consecutive year, Optimizely has been named a Leader in the Gartner® Magic Quadrant™ for Personalization Engines.
Check out the full report: optimize.ly/4tfqT4Z
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Overloaded? Overdue? Over it? 😩
Your marketing workflow is due for an upgrade.
Learn how AI agents help get sh*t done during our virtual event on March 4, Agents in Action.
Register here: optimize.ly/4jsMwu5
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Your 2025 with Optimizely ⏮️
Product drops.
Opal moments.
Events, stats, and a few “wait, WHAT?” numbers.
Receipts only.
Press play 👇
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Old workflows? Crumbling. New forces? Emerging. A whole squad of AI agents? Just stepped through the portal.
See how these agents shift the pace, tighten the chaos, and bring a whole new order to your day-to-day: optimize.ly/4pNjK9g
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Optimizely’s done it 👏
We’ve been named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025!
Read about our placement here: optimize.ly/4pbWmlI
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AI is stealing your clicks… and it’s REALLY good at it. 😬
62% of marketers see click-less journeys coming… only 27% feel well prepared for this new reality. Yikes.
Don’t get ghosted. Read the full study: optimize.ly/43qEEm4
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Is 'Siteburn' making your website slow, chaotic & costly? Optimizely brings relief with faster migrations and real ROI. Switch from Sitecore to Optimizely CMS (3-yr contract) & get Year 1 FREE! Offer ends Dec 31st. Make the #SiteSwitch - optimize.ly/3JM2ces
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Did someone say...crossover episode? 👀
Optimizely Opal now works with Sitecore! Run it standalone for chat, custom agents, and connections across any CMS, DXM, or workflow tool.
See for yourself: optimize.ly/3LorPSX
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446% ROI. $7.1M in benefits. Paid back in under 6 months. 🤯
That’s the impact of Optimizely One, according to a new Forrester Total Economic Impact™ (TEI) study.
Access the full study: optimize.ly/47dEQqT
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Marketing Earth is in peril. Chaos reigns. AI agents assemble.
Buckle up for the blockbuster you didn’t know marketing needed.
Watch the full trailer, register for Opticon Online, and get ready to enter the Onederverse on October 21. optimize.ly/46wTCc7
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Optimizely Opal is turning 2, and it’s already our fastest-growing product...EVER.
⚡ Nearly 10,000 daily AI actions
🌍 Adopted in 50+ countries
📈 More experiments, faster outcomes & higher engagement
See how teams are scaling with Opal: optimize.ly/4nUWsNW
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3 amazing customers ✔️ (@CoxAutomotive, @CompTIA, @QuinnipiacU)
A panel on leading in the AI era ✔️
The @marketoonist on content + cartoons ✔️
Closing celebration sponsored by @hugeinc ✔️
After party ✔️
It was an action-packed day at Opticon New York. 🔥
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@CapitalOne ✔️ @APlaceForMom ✔️ Geolab ✔️ Optimizely’s CEO + CPO ✔️
From AI to experimentation to product launches—it was a jam-packed morning at Opticon NYC.
And guess what? We’re only getting started. Stay tuned. 👀
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The future of marketing didn’t just show up at #Opticon, we orchestrated it.
Introducing, Optimizely Opal's new capabilities:
✨ Specialized AI agents
✨ Drag-and-drop workflows
✨ Extensible integrations
Learn more: optimize.ly/4pisoNw
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