You’re free to create. Free to optimize. Free to grow. The AI platform for marketing.
New York, NY
Based in United States
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- Followers 28,850
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"Employees on day one are given a computer, credentials, and access to the systems and information they'll need to do their job....Things are no different with virtual teammates."
Our SVP of Product Kevin Li in @FastCompany by @BrettFarmiloe: optimize.ly/4rC2W7h
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Optimizely retweeted
We tested Jev against our production skill selection process this weekend. The results pretty stunning. Speed: Jev was faster at every catalog size, by 15% to 36%. Cost: 7x to 20x cheaper.
When I read the Jev announcement I thought it was just a better and faster LLM. But...
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I'll be leading an agent building session for marketers at @Optimizely's Opticon in a few weeks. See you there? 👋🏼
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Our purpose is simple: to give you (the marketer) the freedom to grow.
Optimizely CEO Alexander Atzberger breaks down the 3 dimensions of growth.
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Opal becomes Mark. Mark-1 is a family of post-trained models built for marketing work specifically. Mark IQ is the governed context and data layer that makes the outputs actually good.
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"Cutting headcount is not a growth strategy." — Alexander Atzberger, Optimizely CEO, Camp Opticon keynote
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Meet Paige — Lauren's virtual teammate.
Lauren Hammarstedt, Optimizely's VP of Product, took the main stage at Camp Opticon to introduce Virtual Teammates: "Teammates that are proactive, multi-player, and governed at every step." — Lauren
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We rebuilt the A/B Results Page from the ground up.
Because your experimentation program deserves better than stitched-together tabs and manual exports.
Rolling out to all Opti ID customers over the next month.
Learn more: optimize.ly/4fgISBD
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The June Opal release just dropped. And it's a good one.
See what's new: optimize.ly/44AFKvs
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Some marketers chase productivity. Mark Eting seems to attract it.
We’re not saying Optimizely made Mark who he is. But we’re not not saying it.
Mark Eting's favorite AI platform. Coincidence? Unlikely. Great taste? Definitely.
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Read more: optimizely.com/company/press…
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Meet the new Optimizely. The AI platform for marketing.
Because marketing’s been stuck in survival mode long enough. So we’re here to fix it.
One place to create and optimize every digital experience. With AI built into every part of how you work.
Now, you're free to grow.
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Bucketing people isn't personalization. It's organized guessing.
Limitless 1:1 personalization builds tailored experiences for every buyer and keeps them current as data changes, with agents doing the heavy lifting.
Finally, personalization at scale: optimize.ly/4apcxqK
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Next week, we'll take the stage at Cannes Lions and spend time talking with marketers, creators, and digital leaders.
We're gathering at the Optimizely Rosé Lounge, sharing fresh ideas and a glimpse of something we've been quietly preparing. Come find us: optimize.ly/3SvOtwa
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The campfire's lit. Opticon 26 registration is officially open.
NYC → September 1 at the Javits Center
London → October 13 at the Barbican Centre
Online → October 21
Free to attend. Spots are limited. Save your seat: optimize.ly/3Qc5URL
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AI is saving marketers time. So why doesn’t it feel like they have more of it?
61% say AI makes them faster.
Only 36% say it gives them space for strategic or creative work.
That’s the Passion–Pressure Paradox.
Check out the full report: optimize.ly/4mXTtFf
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New logos are nice. Results are better.
Welcome to the newest brands joining Optimizely — building, testing, and scaling what actually works.
See what’s possible: optimize.ly/4cNatKG
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Your customers are a moving target.
What worked last quarter probably won’t work this one. And guessing your way through personalization doesn’t scale.
Thankfully, we're here to help. Learn how to build a personalization strategy that actually performs: optimize.ly/4cGn8z5
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Still figuring out AI? Or already putting it to work?
The Optimizely Roadshow is all about real use cases, not hype.
We’re heading to:
Copenhagen — April 15
New York City — April 16
Barcelona — April 22
Minneapolis — May 14
Stockholm — May 28
Join us: optimize.ly/4bLjzpJ
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