August 2, 1954 cover of Time. One of the earliest known illustrations of the American man on a mower as a DIYer in post-war America. At the time, the DIY industry had ballooned into a $6 billion industry.
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From the story: "Sense of Accomplishment. Economic necessity was not the only cause for the boom. Housebuilders had more time, thanks to the five-day week, longer vacations and more holidays, and they had a new interest."
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"In the mass migration to the trees and lawns of suburbia, some 7,000,000 people got houses of their own for the first time—and immediately set to work improving them."

Jul 10, 2026 · 5:29 PM UTC

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