AI-Moderated User Interviews
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We're so exited about this partnership! Reach out to our team today to learn more!
Let AI conduct and synthesize hundreds of qualitative interviews in hours, not weeks. Prolific is now partnering with @OutsetAI, helping their users:
🙋 Access over 120k vetted Prolific participants
🎥 Run video, audio, and text interviews
🎨 Test concepts, ads, designs, and videos
outset.ai/recruit/?utm_sourc…
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Outset enables researchers to do more with less.
Who else have been enjoying this year's olympics?!
#marketresearch #consumerinsights #userresearch #uxr
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"over 95% of our respondents voluntarily fully answered all questions during the, on average, 30-minute interview."
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On the contrary [...] if anything, respondents seem to enjoy the interviews. The vast majority of respondents rate the interview experience as positive (82.0%), the conversation as natural (73.7%), and would even strictly prefer an AI interviewer over a human interviewer (53.2%)"
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Here are the links to the full study, as well as the similar study that we conducted:
Link to this third party academic study:
papers.ssrn.com/sol3/papers.…
Link to the Outset study:
outset.ai/blog-post/opening-…
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Our team at Outset recently fielded a research study to uncover how research participants react to being interviewed by AI. Turns out we were almost a year late to this research topic! 😴
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Here are some significant highlights from the study that resonated with us ...
(#marketresearch #consumerinsights #userresearch #uxr)
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The outcomes of their research were not only super interesting but also very encouraging for our mission at Outset. We are on a quest to create the leading AI research platform, and the findings from this study reinforce our belief in the potential of AI-assisted research.
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Researchers from the University of Copenhagen and NHH Norwegian School of Economics also conducted a study aiming to explore the effectiveness and participant experience of using AI to conduct qualitative interviews.
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Cross-market, multilingual research is impossible for most research teams ... until today.
Running qualitative research across markets is costly. Qual research is already expensive, but adding translations and in-market moderators can cost upwards of $25K...per market
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Why is this so hard? Because no single human can speak dozens of languages well enough to moderate and analyze interviews. But an AI-interviewer can.
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Must-read for anyone interested in how AI fits into the current researcher's toolkit!
journeymanagement.substack.c…
#research #qualitativeresearch #uxr #consumerinsights #marketresearch
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“We own the future of user research”
Incredible start to the day here at Great Research (hosted by @al_clevin and @colettekolenda ).
cc @JoinLearners
#uxr #userresearch #marketresearch #greatresearch
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The Outset team had the incredible opportunity to host our first IRL event, and the vibes were electric 👌
We brought together #UXResearchLeaders from top companies in the SF Bay to fellowship around the future of #UXresearch, management in the age of AI, and much more.
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So much fun!!!
Hearing and learning from user research leads working on the forefront of AI. (Thanks for hosting, @OutsetAI)!
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🚨New customer success story alert!
Board of Innovation needed to test 15 different new product ideas with consumers. The catch? They needed to evaluate them across 3 countries and in multiple languages…in less than a week.
#marketresearch #userresearch #UXR #innovation
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Huge kudos to Board of Innovation for embracing AI as a part of the innovation process. Thanks to the entire Board Of Innovation team for being incredible partners and advocates! #marketresearch #userresearch #ai #airesearch #userexperience #innovation #autonomousinnovation
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