SteelSeries might've just made the perfect gaming ad.
20.3 million views.
Their most-viewed video ever on Instagram and TikTok.
Why did it work?
It explains the product benefit in a way anyone can understand, while still being entertaining enough to watch even if you don’t care about a gaming mouse.
At the same time, it’s still made specifically for their core audience of gamers.
The mouse costs ~$180.
Even if just 0.1% of viewers bought one, that’s roughly $4.2M in revenue.
This is how you advertise a product.