Good morning. The air is crisp. My dog is a good boy.
This morning, I want to discuss a VERY important subject. How this subject plays out, WILL impact the midterms AND our future. I also want to introduce you to someone. This is a long post, so grab a coffee. BIG THANKS in advance for reading.
The subject I want to speak about is COGNITIVE DISSONANCE. Cognitive dissonance is the mental tension that occurs when someone feels conflict because their beliefs do not seemingly align with what they're seeing. It can be the beginning of change. It's out there now big time, and - it matters, BIG TIME.
I'm going to go out on a limb and suggest that there's now several million Trump supporters confronting and processing cognitive dissonance. They are having nervous thoughts. Maybe they don't see Trump's full-on pathology yet, or how anti-democratic he is, or even recognize how often they've been lied to. But they are at least beginning to surmise that he's not what he claimed to be, and that's the key first step. Many also surmise he doesn't care about them as much as he cares about himself. And I believe many have gone further to surmise he just might be an awful human being. How many of them are suspecting that the whole Trump thing wrong? I don't know. But that number is growing every day. His "strong approval" polling is anemic - as low as 13%.
Please try not to be too judgmental as you read this - there are tens of millions of Trump supporters. They are not a fully homogenous group. Many have different motivations, environments, and tendencies. We only see the loudest 10% cosplaying at rallies, wearing merch. Trust me - they're not all stupid and racist. They're not all the same.
For the purpose of this post, assume these are people who had a cynicism, disaffectedness, or susceptibility that might not have been malign, but once they consumed targeted media, and were pelted profusely and repeatedly with fears that validated a world view and algorithms that vested them deeper, they got sucked in. And what they got sucked into most, wasn't even Trump - it was the "movement" and the demonization of the political Left.
I PROMISE YOU that cognitive dissonance IS beginning to resonate among Trump supporters beyond just the fringes. I can smell it. Maybe not yet among those most fully immersed in fear, tribal toxicity, and dopamine - but forget about them. Bottom line - more Trump supporters are feeling his self-centeredness, seeing his imperfections, and perceiving a different man standing behind a curtain - and his desperation is coming across. They know their lives are worse because of him, and that makes them open to questioning his competence.
HOWEVER, cognitive dissonance is a real bitch. It's hard for people to resolve with true change. It fights back. It tries to vanquish conflict as an intrusion. It tries to keep one addicted to status quo, even if it is a false and faulty world view. It creates rationalizations before resolutions.
Psychology teaches us that the discomfort produced by cognitive dissonance motivates people to reduce the tension, but do they truly change their behavior, or do they simply avoid information that challenges their vested beliefs? I can tell you that, if enough of those with cognitive dissonance DO change their behavior, manage to see past the demonization of the Left and either flip Dem, vote Dem to curb Trump, or stay home, this WILL be a big BLUE WAVE!
Have you heard of Rich Logis and Leaving MAGA? Rich is someone very much worth following. For 7 years, he was in MAGA. He was a political cynic who was drawn to Trump as a candidate who didn't come from politics. He lives in Florida, so when he made the decision to support Trump, he got enmeshed in a club - a movement - a communal existence - and - he got sucked into a media bubble. Rich wrote a book about how he got beyond the lies and got out of MAGA. But the reason I bring him up, is because of what he's been doing since.
Rich started an organization called Leaving MAGA. Leaving MAGA tells people who are in MAGA who are feeling cognitive dissonance, or having doubts, that they are NOT alone, and that there ARE people who CAN and will speak with them who WON'T judge them. This has been a noble effort and increasingly effective.
This is EXACTLY what is needed.
Here's a BIG punch line: Rich recently began putting up billboards - mostly in light red, and light blue locations. Simple non-flashy billboards telling people IF they have doubts about MAGA, they are not alone.
And BOOM - the phones started ringing.
I am going to help Rich put up more billboards - LOTS of them. You can see pictures of billboards attached to the follow-up post.
Cognitive dissonance is real. How people process it CAN be influenced. Leaving MAGA is a vehicle for that. The billboards are powerful. They're perfect for this exact moment in time. I'll post more on this soon.
I'll just end with this final point: Besides those who see the billboards, the mere presence of billboards espousing that there IS a place for people to go that DO have doubts about MAGA, is a very significant thing. It's a harbinger of change; it makes the thought of leaving MAGA credible; it spurs the curious; it does it gently and respectfully; the billboards get media coverage; and every ounce of my behaviorist acumen tells me - this is timely, important, and we need these billboards to be everywhere.
You can see the billboards on the follow-up post. More on this soon. Consider following Rich here:
@PerfectOurUnion
Thanks again for reading.