Building the Coke Zero of candy On August 29, HallPass hits Walmart shelves nationwide. Sign up for product and launch updates at HallPassCandy.com.

Closed our series B with excellent people, its a privilege to serve and continue our mission. We want to play a powerful but quiet role in improving public health, by making your favorite foods smarter. prnewswire.com/news-releases…

Inde Navarrette x David Protein

Misinformation has a greater impact on our food supply than you think.  When organized digital attacks disrupted our business in the U.S., it cut off Americans’ access to advanced, plant-based protection.  Unchecked influencers and bot farms should not dictate the future of food security.  Holding them accountable is the only way to protect the future of what we eat. cc: @jamestmurphy_ @drinkLMNT @PeterRahal @david_protein

Today we filed a lawsuit against Oasis.  Oasis misled consumers. Knowingly, repeatedly.  The case with LMNT is straightforward. It’s linked below.  But this case is about more than that to me.  This is about fabricated fear for profit.  This is about a group of online “health creators” that have lost their way. Terrorizing people - especially new parents of young kids and those with vulnerable conditions.  There are hundreds of accounts now, manufacturing scientific-sounding content, often with AI, that they know almost nothing about.  Oasis has misled millions of people, about hundreds of products - and our day in court is coming.

davidprotein.com/collections… Sold out in 28 minutes.

Bringing legal action is difficult. But sometimes necessary. Today we sent a letter to Oasis. I’ve attached it below. Read on if you want the background. … I first heard of Oasis in December 2024 when they published false reports about LMNT. I publicly and privately explained to the founder why he was reading lab results wrong. 300x wrong, to be specific. He failed to make corrections. I let it go. But I kept hearing from founders being unfairly treated. Kept seeing these guys put out made up content that would go viral. Striking fear into thoughtful people concerned for their health. 4 other brands (so far) have sent cease and desist letters with him for falsifying test reporting. He’s been mocking them online about it. No rigor. Not recognizing there is a group of people (scientists and brands) who actually operate and know how this stuff works. Like basic math. Like basic testing protocols. Just last week, an Oasis post misrepresenting heavy metal levels in protein went viral. It reached 3.5MM people on twitter that day. They got called on it and retracted it with a public apology – the retraction reached 27k people on twitter. That’s a 100x higher reach on false information than the truth. Blatant errors in reading test results, paired with language like “heavy metals in protein causes neurological impairment and birth defects in kids” strikes terror in people - especially new parents. Many feel that reform is unlikely. I prefer to be optimistic of people. If Oasis wants to stay in this business, I suggest they: - Immediately remove themselves from the App Store. Defamatory damages build every day for each misrepresented brand. - Rebuild the entire framework of their app with a reputable toxicologist and scientist input with a fair framework equitably applied to all brands (no personal bias penalties). - Correct the misinformation, with equitable reach, on each of the brands damaged. - Develop communications guidelines for social media. Context over clickbait. Empowerment over fear. Consumer choice over chaos. Oasis has defamed dozens if not hundreds of brands now and misled millions of people. And I have heard from many other brands and consumers wondering how to help make this stop. This is not just Oasis. There are other offenders too. I’ve never been a fan of litigation. I’m really not thrilled about it. But I am committed to it. If you won’t stand up for your product, who will? And don’t people want to be customers of brands that stand behind what they make? I do. If damages are ultimately awarded, they will go to charity. It’s hard to stand up for what’s true online these days. At some point, when it gets bad enough, some people do.

Bella Hadid in Saint Tropez — eating David ice cream?!!!

Cod 2

When prosecutors are so desperate to win, that creates incentives for prosecutors to bring trumped-up charges. The prosecutors in this case went from routine criminal work to $1,500-plus/hour white-collar practices right after securing a dubious conviction.

🧵Rumblings from the 7th Circuit over a tense oral argument in USA v. Rishi Shah which should be of concern to anyone paying attention to Democrat lawfare.

David is 150 calories.

People have no idea what they are talking about yet are attacking David Bar. I could use this as a way to disingenuously promote my bars, but that would be wrong. Unfortunately, most people will not look into this frivolous, BS lawsuit and to even fight this will cost David a lot of money. Speaking as someone who has gone through BS lawsuits and spent millions on them, this sucks.

Calories on nutrition labels aren't from burning food in a lab (bomb calorimeter—that measures total heat energy, including indigestible stuff). They're based on what your body actually absorbs & uses. Fiber, certain sweeteners & fat substitutes (like EPG in David) pass through mostly unabsorbed—so FDA requires adjusted cal counts for them. David's real human-digestible total: 150 cal. No trick, just science.

No one is getting Regina Georged. The confusion comes from how calories are being measured. When food is burned in a device called a bomb calorimeter, it measures the heat released. But nutrition labels aren’t based on how much heat something produces when burned. They’re based on what the human body can actually absorb and use for energy. That distinction matters for ingredients found in David, such as fiber, sweeteners, and fat substitutes like EPG. Burning them in a bomb calorimeter treats them as fully digestible calories, even though they are not. That’s why the FDA requires different calculation methods for these ingredients when determining calories. David is 150 calories.