One of the advantages of travelling as much as I have this year is that you start to see the differences between markets that can be difficult to pick up from a distance.
So far, I’ve spent time in El Salvador, Hong Kong, Korea and Brazil, meeting investors, banks, asset managers, regulators and potential partners.
The most interesting part has been seeing how differently each market is approaching the same transition.
We started the year in El Salvador at Tether’s Plan B Forum and the Tether event. We spent the week meeting institutions and potential partners across LATAM.
There is a growing focus on where digital assets fit into existing financial markets rather than treating them as a separate ecosystem.
Hong Kong offered a different perspective.
At Consensus, we hosted a discussion with Animoca Brands and Alumni Ventures around Rayls Commodity Vaults and met investors looking at Brazilian tokenized assets.
What stood out to me was the importance of market structure. The capital is there, the interest is there, but building in Asia requires a much deeper understanding of the local financial ecosystem and how institutions actually operate within it.
Korea has probably been the clearest example of accelerating institutional interest.
I made two trips this year, initially focused on investor relationships and later around Bitcoin and the broader digital asset market. I spent time with banks, asset managers, VCs and financial institutions, both at the conference and in their offices.
The conversations were notably more practical than they were a few years ago.
There is a clear desire to understand the regulatory direction, the infrastructure being built and which partners can help institutions move from exploration to implementation. Korea is also moving quickly on tokenization, which makes the market particularly relevant to what we are building at Parfin and Rayls.
Brazil provides an interesting contrast.
Blockchain Rio has grown significantly, and it is increasingly attracting participants from outside the country. Having grown up in Rio and attended four editions, it has been interesting to watch the event, and the ecosystem around it.
Febraban Tech was probably the clearest indicator of how far the Brazilian market has come.
We had one of our largest presences yet alongside Tether, launched Rayls Sovereign, and spent three days meeting banks, regulators, and financial institutions.
Parfin and Rayls are now known quantities across much of the Brazilian financial sector. We are no longer spending the first part of every meeting explaining who we are or why this infrastructure matters. The discussion is increasingly about implementation, use cases, and how institutions can deploy it.
That is a meaningful change.
Across these markets, I’m seeing the same broad direction but very different paths to get there. Regulation, existing financial infrastructure, institutional readiness and local market dynamics are all determining the pace of adoption.
That makes being on the ground increasingly important. The difference between a market that is genuinely moving and one that is simply generating headlines becomes much easier to identify when you are speaking directly with the institutions involved.
There is plenty more data to gather.
Korea Blockchain Week is next, followed by a packed conference season across Asia, LATAM and other key financial markets.
The next few months should provide an even better read on which institutional use cases are moving from narrative to real adoption, and where the infrastructure requirements are beginning to take shape.