Everyone is trying to build the next crypto app on Solana.
I think that's exactly why they'll lose this bounty.
The biggest opportunity on Solana isn't in crypto.
It's in fixing the internet's biggest business model.
cc:
@Superteam @SumiroStudio
1/11
Every platform on the internet has the same business model:
They own your users.
• Instagram owns your audience.
• Shopify owns your customers.
• Uber owns your reputation.
• Airbnb owns your reviews.
Every time you switch platforms, you start from zero.
That's insane.
2/11
The internet accidentally created digital feudalism.
You create the value. Platforms own the relationship.
Imagine spending 8 years building a business...
...then losing everything because an algorithm changed.
It happens every day to creators, merchants, and communities.
We are all renting our digital lives.
3/11
Here's the startup I'd build:
RelationshipOS.
An API layer that lets users actually OWN every digital relationship they create.
Customers. Reviews. Warranties. Tickets. Subscriptions. Loyalty.
Not owned by the platform. Owned by the user.
4/11
Imagine buying from Store A.
Instead of a useless email receipt, you get a programmable relationship asset in your digital wallet.
Tomorrow, you shop at Store B.
With one click, they instantly know (only if you approve):
• You're a verified VIP customer.
• Your warranties are active.
• You're eligible for partner rewards.
No forms. No screenshots. No rebuilding trust.
5/11
"But how does a normal shopper use a crypto wallet?"
They don't have to.
Using embedded wallets (like
@dynamic_xyz or
@privy_io), a customer logs in with email or Google.
A Solana wallet is generated silently in the background.
Web3 security, Web2 UX. No seed phrases required.
6/11
Why Solana?
Because this only works if relationship updates cost virtually nothing.
Every purchase, review, referral, and loyalty point needs to be recorded instantly at internet scale.
Using Solana's State Compression, we can mint 1 million "Relationship NFTs" for about $100.
No other chain can scale this.
7/11
The MVP: A Shopify Plugin.
* Merchant installs it.
* Customer buys.
* A compressed NFT (cNFT) representing the relationship is minted automatically.
From one dashboard, the merchant can issue VIP access, cashback, and warranties—replacing six disconnected SaaS tools with one programmable asset.
8/11
The Business Model:
• Monthly SaaS (for advanced merchant analytics)
• Micro-transaction fees on updates
• Enterprise API & Developer SDK
No token. No speculation. Just high-margin software utility.
9/11
"But loyalty apps already exist."
Exactly. They are all solving the same problem in silos.
Loyalty, CRM, reviews, and receipts are just different expressions of the same thing: a relationship.
RelationshipOS merges them into a single, composable developer layer.
10/11
The moat here is massive data network effects.
• Every merchant that joins makes the shared relationship graph more valuable.
• Every developer that integrates expands the utility.
• Every customer owns a piece of their internet identity.
This is how you build a platform, not just a feature.
11/11
Everyone says blockchain is about owning money.
I think that's too small.
The next generation of the internet will be about owning our digital relationships. Money is just where it starts.
If you're building on Solana, stop copy-pasting DeFi.
Build the relationship layer.
cc:
@SumiroStudio @Superteam