Marketing and growth exec | Innovation leader | Growing @resumption_co | Board #FrenchTech Australia | Quondam fui aliquis, nunc umbra.
Sunshine Coast, Queensland
- Tweets 79,797
- Following 26,189
- Followers 34,167
- Likes 23,068
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Welcome to my Twitter page.
I tweet about what I do - and like:
🤓 Entrepreneurship/Intrapreneurship
🤓 Marketing/Social Media
🤓 Technology
... And the occasional rant - or piece of smart.
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Write to think - and think to write (better).
Remember that putting thoughts on paper (pen + paper) helps process and retain information. Similarly, not delegating thinking, or writing, helps retain and develop expertise.
HT Jay Yang
#Expertise #Marketing
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Trust is the currency of business.
Always has been, and even more so these days.
#BackToBasics
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Good ol' truth for brand management - and risk management: associate with the right people...
#InfluencerMarketing #KOL
Brands are so worried about getting caught up in the influencer discourse that they’re starting to outline tennis etiquette for people invited to the US Open by them.
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The good ol' basics...
Not the current shiny object but what actually drives, or at least impacts, your business.
Decades old, never truer.
#BackToBasics
Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort.
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Grew up around farmers in Brittany. Deals got sealed with a handshake. No lawyers, no fine print, just your word and what it was worth.
I started in sales and it still was true, early 2000's.
That doesn't scale to strangers on the internet.
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Samuel (Sam) Pavin retweeted
Btw, Marcus Aurelius wrote this 2000 years ago.
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Samuel (Sam) Pavin retweeted
Must-read article for anyone whose job involves *thinking*
nytimes.com/2026/08/04/opini…
"The problem with writing with A.I. is that it’s mentally enfeebling...
What, uniquely, does writing do? ... It compels thinking in ways that silent contemplation or spoken language rarely can."
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The old rules of marketing are winning in 2026:
- Distribute,
- Research and share (solid) findings
- Collaborate (and cross-amplify)
= Trust marketing (vs AI / "alternate" content)
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As customer journeys change, we need to address intent and context as prospects come already educated and prepared, not seeking education and information anymore.
#CustomerJourney #MarketingTrends
#Marketing isn't a pipeline or a closed-loop engine (Flywheel).
It's an Orbit.
Customers don't move in straight lines; they circle a brand at different distances. Our job isn't to push them down a tube, it's to make our Core so compelling that they naturally pull themselves in.
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