Best way to sell something - don't sell anything. Earn the awareness, respect, & trust of those who might buy.

"I can't be bothered to read a whole book about this! Just tell me what Zero Click Marketing is in 60 seconds" I got you, fam. Via the @EcommCowboy podcast

His grandfather wasn't on my mind before our interview. A few weeks ago, I had the opportunity to interview @randfish about digital marketing and more for the Rundown with Ramon Business Podcast. We started to briefly just catch up with each other, not as podcast guest and interviewer but as humans. Rand mentioned that his grandfather, Seymour, who meant so much to Rand, passed away. I asked Rand permission to start recording the GEM of who Seymor was and why he was so special. Rand said - Care about people - Enjoy the simplicity of life - Value people and relationships more than just quick transactions So many interviews we do, dive right into BUSINESS and that's ok. But sometimes you get to pause and dive deeper into the HUMAN CONNECTIONS behind someone. Beyond their book, their professional accolades and who they are when the lights are on. Check out this 5-minute real discussion, about Rand Fishkin's late grandfather.

NEW in @sparktorohq -- visitation by category, which means you can: - see which categories of sites your audience visits most & least - drill down into subcategories - compare their usage to the avg (US, UK, or Canada) - and just look at that sexy visual @caseyhen built🤩

1) Connect @sparktoro to @claudeai 2) Run report analyzing the audience for an upcoming webinar 3) Get a great list of potential co-hosts... well, except for one weird option 🫠

Before you invest in a channel, be like Tracy. Do a little audience research. It's such an easy way to avoid wasting budget and effort.

If you're using web analytics to figure out: A) Where to reach your customers B) What sources of traffic are most valuable C) Where to experiment/invest next You're gonna have a bad time 👇

That last one (that you're not a serious or impressive founder if you don't raise venture money) has long been the chip on my shoulder. piped.video/watch?v=7klibkFT… And that's even though every VC-backed founder I've met has been extremely excited by and interested in bootstrapped startups. Thank you for continuing to share this @randfish

What's the best persona generator tool on the web? Yesterday, the answer was murky. Lots of contenders. Today, after the latest @SparkToro launch, not so much 😎👇

I'm worried that citation analysis research is misleading us... badly. AI tools often already know which brands they're going to search for and recommend, so looking at the sources or URLs ain't gonna help you much. Full report: suganthan.com/blog/chatgpt-d…

Day 1 of recording the audiobook for Zero Click Marketing (just 6 more hours and 100 pages to go tomorrow) 😵‍💫

NEW V3 of SparkToro launched today 🔥 - our first new version in 2.5 years - only the 3rd since 2020's - new features, graphs, functionality, upgraded everything - integrates with our just-announced API & MCP (of course) Check it out on @sparktoro

Pre-order Zero Click Marketing (zeroclickmarketing.co/book) and you'll have more $$ than you did prior to the transaction 🤔🤔🤔

NEW FEATURE in @sparktoro today: Brand Affinity Which products, companies, and names is your audience most familiar-with? Starting now, every audience research report contains this data 👇

I can't stop thinking about these three graphs from @Similarweb's report last week. And what they really mean, together, for how we should prioritize marketing work (and product design) 👇