Former Tech/AI founder turned CPG founder. Building in public. Alone. For the first time. sandybkwon.substack.com/
NY/MIA
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I’ve spent most of my career as a quiet, behind-the-scenes operator, so sharing this feels particularly vulnerable. But here we go...
Meet WIT.
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I had a coworker expose himself to me twice at work functions in front of other coworkers. I never reported it because I was afraid of retaliation. We were never romantically involved.
He later began openly bullying me, and other employees spoke up on my behalf. The company did nothing because he was friends with the founders.
Before I left, I was asked to sign multiple hush agreements in exchange for cash and equity. I didn't. Coworkers then asked me not to say anything because it could impact the company’s outcome.
He’s since gone on to lead revenue teams at several companies. I’ll never publicly name him because it always felt like I’d be the one dealing with the consequences.
This stuff often happens in plain sight. People know it and see it, but everyone has their own reason to stay quiet or to protect the perpetrator.
There’s also no right way to deal with it. Some choose to speak out. Some choose to find peace. Both are hard.
Secret whisper networks help women protect one another, but they can only do so much.
We need a system that supports victims/survivors, respects their dignity and holds perpetrators accountable—however powerful they may be.
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I’ve spent most of my career as a quiet, behind-the-scenes operator, so sharing this feels particularly vulnerable. But here we go...
Meet WIT.
Made with AI
94
4
393
86,517
Thank you all for the kind words! To clarify, we're targeting a Nov ship-out date. Things take a little longer to get to prod in CPG 😅
sandybkwon.substack.com/p/en…
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WIT is the question I want consumers to ask when they drink this product.
So good, with unbelievable macros, they'll ask "wait, What's In This?"
sandybkwon.substack.com/p/en…
I’ve spent most of my career as a quiet, behind-the-scenes operator, so sharing this feels particularly vulnerable. But here we go...
Meet WIT.
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3.5 months isn't long in CPG, but in that time, I've: abandoned the idea, tried to build something I couldn't consume, and taken the long way back to where I started.
I can't wait to get this into the world. Mostly bc I want it for myself, but hopefully you'll enjoy it, too.
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WIT is the sentiment I want consumers to feel. So good, they have to ask themselves, "What's in This?"
sandybkwon.substack.com/p/en…
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A poem that has brought me so much comfort over the years.
Rest and be free, Wendell Berry 💙
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Last month: I got married, spent a week in silence, and torpedoed an agreement right as I was leaving for the monastery.
August was ... kaleidoscopic.
sandybkwon.substack.com/p/wh…
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Reactivated my instagram account. Couldn't remember my username from 10 years ago.
Who was that girl 🤦♀️
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Woah. Woke up at 1am, couldn’t fall back asleep, so decided to read instead.
What are the odds 😔
RIP to this inimitable legend. Overlooked & misunderstood for far too long. I’m glad she was finally celebrated as she deserved to be and that she was here to see it.
BREAKING: Acclaimed Japanese contemporary artist Yayoi Kusama — known for her signature polka dots, repetitive patterns and immersive "Infinity Mirror Rooms" — has died at 97, her company said in a statement Thursday. 👉 ebx.sh/Sd8jEM
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I’m not raising, but took an investor call through a mutual intro.
She rescheduled 3 times, each right before the call. The 3rd time, 1 min before.
I politely declined another reschedule. She came back asking for availability.
What Would @VCBrags Do?
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I'm 3 months into building a CPG company after pivoting from tech.
Sometimes, I miss when work meant punching vibes into a text box. Especially when I'm scrubbing dried protein shake samples off of my countertops.
It's been challenging and rewardings in ways I try to express:
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sandybkwon.substack.com/p/qu…
Yesterday was my first day crying on the job. Hopefully the upcoming days are full of more of these moments.
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I went to a circus in a cemetery last month.
And other things I did, ate, and experienced in July:
sandybkwon.substack.com/p/wh…
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Exposure therapy for people like me. In blog form.
substack.com/home/post/p-209…
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