object tracking on live sports footage is a genuinely HARD problem - the ball moves fast, players collide (in 2d space), the frame is chaotic.
Scoreplay is THE infra behind sports video. (ScorePlay is a 776 co)
Broadcast is 16:9. TikTok, Reels, Shorts are 9:16. Reframing one clip is easy, reframing 50 a matchday isn't. Auto Reframing is now live in ScorePlay: AI tracks the ball, the sprint, the winning point, and reframes automatically. One clip or a hundred, same effort.