What was your favorite game this past year? And, more importantly: how did you first hear about it? 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗚𝗮𝗺𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝟮𝟬𝟮𝟲 (🔗👉 okt.to/5NZEbI ) tracks how publishers promoted their titles across 41 markets, using Pathmatics digital advertising data alongside Sensor Tower app and ad intelligence. By the end, you’ll be fluent in the strategies driving growth, as well as the pathways to replicating success.  Inside, you’ll find hundreds of actionable insights just like these: 🕹 The top US mobile game advertisers roughly tripled the number of new ad creatives they put into market, and growth was almost entirely in low-budget video tests 🕹 Nintendo now holds 55% of US console platform advertising and 74% of hardware advertising, while PlayStation leads subscription advertising for the first time 🕹 The biggest cross-platform franchises run their mobile and console arms as separate campaigns, with different channels, calendars and creatives #GameAdvertising

With so much volatility in the AI trade, @Meta's AI asst. app #Muse is still making waves, with more than 10M downloads in the first 35 days across the US and Canada. Even more, after 14 days, the app's retention rate was at 23% in the US - again, higher than @Claudeai which maintained a 17% rate when launched. Want to hear more updated muse numbers and the latest on the app of the moment? Check out our VP of Insights, Seema Shah on @Bloomberg from Oct. 16th. Full segment below👇

A bit of back-of-the-napkin math showed @Target's Back-To-School campaign in July and August delivered 781M retail media impressions, down 66% YoY. Read the blog 👉 okt.to/yZd8jh Target also cut back-to-school messaging across all activity, falling from over one-third, to 24% of all impressions. @Facebook remained Target's top BTS channel in 2026, though share of impressions fell 14% from last year, while @Instagram picked up the slack, jumping 13%. However, it wasn't all negative news - @Crayola "drew" (yes, we said it) the top advertiser spot across Target's BTS campaign with 94M impressions, the highest total for any leading advertiser in the last three years. Want to see how Target's retail media affected other channels, and how brand partnerships took center stage? Check out our latest blog with the link above! #retailmedia #RetailMediaNetworks #backtoschool #DigitalAdvertisingInsights #Target

Get Juiced! We're heading to the Association of National Advertisers Masters of Marketing next week (Oct. 20th) in Orlando, and we've got a LOT to talk about. @Google Search Ads, Podcast Ads, @ChatGPT Ads, and #RetailSearchInsights - that's a lot to squeeze into one post. Our team will be on-site, ready to demo and chat about all our new products and ad channels, along with our mainstay comprehensive digital insights across mobile app, Pathmatics digital advertising, and web. And yes, we're actually serving up some sweet, Sensor Tower cold-pressed at our juice bar-themed booth! You can't miss us - just look for the line of thirsty execs ready to take their competitive strategy to the next level! We'll see you there! #CompetitiveInsights DigitalAdvertising Insights #ANAMasters2026 #MastersofMarketing2026 #PodcastAds

Preparing for the 2026 holiday season? 🎅☃️ Start here for inspiration to inform your next big campaign: okt.to/vIzJFQ This blog takes a deep dive into the highest-performing seasonal creatives from @The Coca-Cola Company, @L'Oréal, and @The Hershey Company. Dive into spend and impressions data from last year's ad frenzy to see what might work for your brand as we head into the colder months.

The bad news: global inflation is rising. The silver lining? Consumer finance apps are on the rise. 📈 𝗖𝗮𝘀𝗵 𝗜𝗻! 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 (🔗download it here: okt.to/du1zhj) illuminates the world of mobile finance through a look at app and advertising data from the last year. Our deep dive into the space provides marketers, brands, and investors with an inside look at how people are engaging with these apps, which subgenres are seeing the biggest gains, and where the industry is heading.  #PersonalFinance #AppData

Are you down with MCP? You can be. Demo Sensor Tower's new MCP server 👉 bit.ly/4jhkQKy Sensor Tower's MCP server is making waves with 100+ customers and counting. With a subscription, you can now access Pathmatics Digital Advertising, Mobile App Performance, Web, and Video Game Insights without ever leaving your favorite LLM. Get the same rich insights you would from logging into the Sensor Tower platform - the connected MCP server pulls our enterprise data, rich insights, and analysis into your @ChatGPT, @Claudeai, @MSFTCopilot, or @GeminiApp chatbot with natural-language prompts. And, how do you promote new #AI innovation in 2026? You remake an early 90's rap song, of course. For all our Gen Alpha followers out there - this is what your parents were jamming to before digital insights were even a thing. #MCPServer #MCP #DigitalInsights #CompetitiveInsights

Your search has ended! Our newest report – Decoding Retail Search 2026: A Data-Driven Playbook for Marketers, has arrived!   Download the report 👉 okt.to/OpHk5D   Retail search has become the centerpiece of #RetailMedia, expected to account for over 65% of US retail media advertising in 2026. That’s a massive opportunity for brands to place sponsored products directly within retailer search results, connecting advertisers with shoppers who are already primed to buy.   Utilizing Sensor Tower’s #RetailSearch and Retail Media Insights across @Walmart, @Target, and @Instacart, our Retail Search Report uses category and keyword case studies to tell the deeper story of search. Inside you’ll find out:   🔎 How keyword strategies vary widely within the same category, including competitors’ brand names   🔎 Why search demand is always shifting with search volume rising and falling with the seasons. Brands need to track always-on keywords and seasonal trends to understand emerging opportunities   🔎 Every retailer is its own battleground as brand rankings, SOV, and keyword activity can differ considerably across Walmart, Target, and Instacart, leaving each to tailor their own unique strategy   #Petfood, #beauty, #icecream, #coffee, and more – analyze consumer search demand, keyword strategies, search position, and cross-retailer strategies that will supercharge your competitive digital ad and retail search strategy. #DigitalAdvertisingInsights #Retail #RetailMediaNetworks #CompetitiveInsights

"She is wicked, wicked smart when it comes to what we're actually doing with our technology." We couldn't agree more, @tomkeene! Our VP of Insights, Seema Shah took to the airwaves once again with @BloombergRadio to talk about #Muse, @Meta 's new AI assistant. How does Muse compare with Claude, ChatGPT, and other agentic shopping agents, and AI assistant apps across the category? How much personal identifying information are we giving up for these kinds of apps? There's a lot to talk about. Check out the full segment below. #Museapp #Meta #AI #AIAssistants #CompetitiveInsights

The #Scream franchise is one of the most iconic in scary movie history. 😱 And ahead of the seventh installment's release earlier this year, @Paramount went all in on its advertising budget. Here are the demographics (by age and income level) that the studio marketed the movie to most heavily — with a heatmap straight from Audience Insights. #Scream7 #AdvertisingData

welcome to muse

🎙️Testing...is this thing on? Sensor Tower's newest ad channel is almost here - Podcast Ads! Projected to surpass $3B in ad spend in 2026, our newest digital channel gives you insights into a significant piece of your competitors' digital marketing strategy. What you can expect: 🎙️ Coverage across all podcast platforms in the US, UK, Canada, and Australia 🎙️ Impression and spend estimates, and ad placement details dating back to Jan. 1, '25 from an average of 50k podcasts per month 🎙️ Insights into which podcasts are running specific ads, and if the host reads the ad 🎙️ Listen to the creative itself And more! Mark your calendars. Podcast ads are turning on in October. #DigitalAdvertisingInsights #CompetitiveInsights #podcasts #PodcastAds

There's a lot going on in the MENA region. And if you missed our joint report with @Bidease - The 2026 Middle East App Growth Report - we didn't want you to be left behind. Read the report 👉 okt.to/CNohtW Combining #Bidease survey data from over 400 senior marketing leaders with Sensor Tower's Mobile App Insights across Saudi Arabia, UAE, Egypt, and Qatar, this report offers a comprehensive analysis of season shifts, app growth signals, installs vs. engagement, and marketer responses with a deep dive into MENA's app economy. Download it for free with the link above! #MobileAppInsights #CompetitiveInsights #MENA #MobileApps #partnership

The PC/Console market hit $30 billion last year across Playstation, Xbox, and Steam.  Our Gaming Deep Dive: PC/Console Premium Gaming report (🔗 Download it here: okt.to/ZCPyHt) breaks down the trends behind the numbers, diving into game leaderboards, sports market share, launch-campaign timing, creative length by channel, and special case studies on games like Resident Evil Requiem and Battlefield 6. Here’s a preview of the key takeaways: 🎮 The U.S. and China lead the Steam market 🎮 Action takes the most time spent for Steam premium and continues to grow 🎮 Battlefield and EA SPORTS FC are the top premium franchises/games in the past year 🎮 Meta and YouTube take 76% of US PC/Console social ad spend 🎮 GTA VI pre-order velocity tripled after Netflix’s GTA VI: An Extended Look

Our #Muse has always been insights. And we're finding inspiration as @Meta's new AI asst. is getting a lot of attention. Check out news coverage using Sensor Tower data!

The @NFL is back, and streamers were first in line. Interested in more insights into everything sports? Download our Beyond the Game: The Sports Report 2026 👉 okt.to/MYLh3E @peacock and @Netflix opened the 2026 season and the numbers did not disappoint. Downloads for Peacock jumped 178% on Sept. 9th, just shy of the 200% increase from 2025's opener. Both web and app viewers soared for the streamers at the 8pm hour vs. the average for the previous 7 days, with Peacock seeing a 186% jump in app viewers and 352% for web viewers. #Netflix pulled a more moderate, yet still impressive jump of 76% app and 102% web viewers for their game on the 10th in Australia. But let's talk about the numbers that really matter - how are your fantasy teams doing? Apologies if that question was triggering. #NFL #Sports #MobileAppInsights #CompetitiveInsights #StreamingApps

Our data is making the rounds! @Polymarket was the top betting app for week 1 of the NFL season. You can read the full article from @LSPReport here: legalsportsreport.com/277719…

Sensor Tower is back at the @Schwabnetwork, talking everything Muse - @Meta's new AI personal assistant. Our VP of Insights, Seema Shah, broke down early adoption, downloads, and benchmarks with other Meta launches like #Threads, as well as other AI powerhouses. Check out the full segment 👉 okt.to/DZixal #AIAgents #AIApps #CompetitiveInsights #MobileAppInsights

"Trading on sports...takes balls." That's how the sports betting app @Novig opens a new video creative - and they seem to be living up to that ethos. The app, which launched August 4th, joins the predictions craze touting that users can bet on sports, and only sports. And the first step to any marketing - knowing your audience. Novig's ad campaign featuring actress #SydneySweeney clearly targets men, and has sparked controversy across women's sports. But is the ad reaching it's intended target audience? Our Audience Insights data shows 72.1% of app users are male with the highest concentration of this audience seeing ad impressions on @Reddit - another male dominated app (61%). Downloads have spiked since the campaign began, be it from the ads themselves, or the corresponding news coverage, surging 181% on Sept. 15th WoW, and are continuing to climb. Ad spend also increased 284% which pushed impressions up 440% Sept. 14th, WoW, with top ad channels @X and Mobile Apps. How will Novig fair in the category? Time will tell. But, if you, "Need a pair?" A question the ad concludes with - they're hoping to score market share from their competitors. #MobileAppInsights #bettingapps #sportsapps #sportsbetting #CompetitiveInsights #AudienceInsights

Nailed it! The Home Improvement category on retail media hit record high impression volume during the summer. Read the blog 👉 okt.to/VquxXO Historically peaking during spring, the summer months remained strong with campaigns like @HomeDepot "Spring Black Friday," pushing retail media impressions +110% YoY in July. Paint brands in particular fueled the surge with brands like @Behrpaint taking advantage of world cup fever, featuring an ad with #DavidBeckham prepping his backyard for the tournament. The paint brand topped the category, utilizing Home Deport's RMN to earn 277M impressions, and 35M from @Amazon. Looking for even more Retail Media Insights? Check out our Retail Media Report 2026, packed with trends, dynamic charts, and top campaigns for 2026 so far! Link in the comments. #RetailMedia #RetailMediaNetworks #RetailMediaInsights #homeimprovement #DigitalAdvertisingInsights #CompetitiveInsights