We're going to be blunt. If you haven't stopped by the Sensor Tower booth at the Association of National Advertisers Masters of Marketing Conference yet, and you're still walking the halls, you're missing out on the sweetest digital advertising, retail search, and podcast insights around. Oh...and we have juice. Stop by and say hi to our team! Juggling shows are every hour, on the hour. #MastersofMarketing #ANAMasters #ANAMasters2026 #CompetitiveInsights #JuiceBar

✍️ New Customer Story: @HyperHippoEntmt Read the full story here ➡️ okt.to/Fcz9KA A global, award-winning mobile game studio, Hyper Hippo's titles have earned more than 80M installs, supporting 11+ languages, in 170 countries - and Sensor Tower is proud to be part of the success! While #HyperHippo was able to track their own metrics, they had very little data on the greater market and their competitors. Sensor Tower's App Performance Insights and ASO tools helped fundamentally change Hyper Hippo's approach to competitive research, ultimately uncovering a need to invest more in the Japanese market. This led to a new regional partnership and massive increases in install volume and DAUs. With plans for even deeper expansion into the Asian market, we can't wait to see where they go from here, and how Sensor Tower can continue to help Hyper Hippo achieve their goals! #ASO #MobileAppInsights #gaming #CompetitiveInsights

What was your favorite game this past year? And, more importantly: how did you first hear about it? 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗚𝗮𝗺𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝟮𝟬𝟮𝟲 (🔗👉 okt.to/5NZEbI ) tracks how publishers promoted their titles across 41 markets, using Pathmatics digital advertising data alongside Sensor Tower app and ad intelligence. By the end, you’ll be fluent in the strategies driving growth, as well as the pathways to replicating success.  Inside, you’ll find hundreds of actionable insights just like these: 🕹 The top US mobile game advertisers roughly tripled the number of new ad creatives they put into market, and growth was almost entirely in low-budget video tests 🕹 Nintendo now holds 55% of US console platform advertising and 74% of hardware advertising, while PlayStation leads subscription advertising for the first time 🕹 The biggest cross-platform franchises run their mobile and console arms as separate campaigns, with different channels, calendars and creatives #GameAdvertising

With so much volatility in the AI trade, @Meta's AI asst. app #Muse is still making waves, with more than 10M downloads in the first 35 days across the US and Canada. Even more, after 14 days, the app's retention rate was at 23% in the US - again, higher than @Claudeai which maintained a 17% rate when launched. Want to hear more updated muse numbers and the latest on the app of the moment? Check out our VP of Insights, Seema Shah on @Bloomberg from Oct. 16th. Full segment below👇

A bit of back-of-the-napkin math showed @Target's Back-To-School campaign in July and August delivered 781M retail media impressions, down 66% YoY. Read the blog 👉 okt.to/yZd8jh Target also cut back-to-school messaging across all activity, falling from over one-third, to 24% of all impressions. @Facebook remained Target's top BTS channel in 2026, though share of impressions fell 14% from last year, while @Instagram picked up the slack, jumping 13%. However, it wasn't all negative news - @Crayola "drew" (yes, we said it) the top advertiser spot across Target's BTS campaign with 94M impressions, the highest total for any leading advertiser in the last three years. Want to see how Target's retail media affected other channels, and how brand partnerships took center stage? Check out our latest blog with the link above! #retailmedia #RetailMediaNetworks #backtoschool #DigitalAdvertisingInsights #Target

Get Juiced! We're heading to the Association of National Advertisers Masters of Marketing next week (Oct. 20th) in Orlando, and we've got a LOT to talk about. @Google Search Ads, Podcast Ads, @ChatGPT Ads, and #RetailSearchInsights - that's a lot to squeeze into one post. Our team will be on-site, ready to demo and chat about all our new products and ad channels, along with our mainstay comprehensive digital insights across mobile app, Pathmatics digital advertising, and web. And yes, we're actually serving up some sweet, Sensor Tower cold-pressed at our juice bar-themed booth! You can't miss us - just look for the line of thirsty execs ready to take their competitive strategy to the next level! We'll see you there! #CompetitiveInsights DigitalAdvertising Insights #ANAMasters2026 #MastersofMarketing2026 #PodcastAds

Preparing for the 2026 holiday season? 🎅☃️ Start here for inspiration to inform your next big campaign: okt.to/vIzJFQ This blog takes a deep dive into the highest-performing seasonal creatives from @The Coca-Cola Company, @L'Oréal, and @The Hershey Company. Dive into spend and impressions data from last year's ad frenzy to see what might work for your brand as we head into the colder months.

The bad news: global inflation is rising. The silver lining? Consumer finance apps are on the rise. 📈 𝗖𝗮𝘀𝗵 𝗜𝗻! 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 (🔗download it here: okt.to/du1zhj) illuminates the world of mobile finance through a look at app and advertising data from the last year. Our deep dive into the space provides marketers, brands, and investors with an inside look at how people are engaging with these apps, which subgenres are seeing the biggest gains, and where the industry is heading.  #PersonalFinance #AppData

Are you down with MCP? You can be. Demo Sensor Tower's new MCP server 👉 bit.ly/4jhkQKy Sensor Tower's MCP server is making waves with 100+ customers and counting. With a subscription, you can now access Pathmatics Digital Advertising, Mobile App Performance, Web, and Video Game Insights without ever leaving your favorite LLM. Get the same rich insights you would from logging into the Sensor Tower platform - the connected MCP server pulls our enterprise data, rich insights, and analysis into your @ChatGPT, @Claudeai, @MSFTCopilot, or @GeminiApp chatbot with natural-language prompts. And, how do you promote new #AI innovation in 2026? You remake an early 90's rap song, of course. For all our Gen Alpha followers out there - this is what your parents were jamming to before digital insights were even a thing. #MCPServer #MCP #DigitalInsights #CompetitiveInsights

Your search has ended! Our newest report – Decoding Retail Search 2026: A Data-Driven Playbook for Marketers, has arrived!   Download the report 👉 okt.to/OpHk5D   Retail search has become the centerpiece of #RetailMedia, expected to account for over 65% of US retail media advertising in 2026. That’s a massive opportunity for brands to place sponsored products directly within retailer search results, connecting advertisers with shoppers who are already primed to buy.   Utilizing Sensor Tower’s #RetailSearch and Retail Media Insights across @Walmart, @Target, and @Instacart, our Retail Search Report uses category and keyword case studies to tell the deeper story of search. Inside you’ll find out:   🔎 How keyword strategies vary widely within the same category, including competitors’ brand names   🔎 Why search demand is always shifting with search volume rising and falling with the seasons. Brands need to track always-on keywords and seasonal trends to understand emerging opportunities   🔎 Every retailer is its own battleground as brand rankings, SOV, and keyword activity can differ considerably across Walmart, Target, and Instacart, leaving each to tailor their own unique strategy   #Petfood, #beauty, #icecream, #coffee, and more – analyze consumer search demand, keyword strategies, search position, and cross-retailer strategies that will supercharge your competitive digital ad and retail search strategy. #DigitalAdvertisingInsights #Retail #RetailMediaNetworks #CompetitiveInsights

"She is wicked, wicked smart when it comes to what we're actually doing with our technology." We couldn't agree more, @tomkeene! Our VP of Insights, Seema Shah took to the airwaves once again with @BloombergRadio to talk about #Muse, @Meta 's new AI assistant. How does Muse compare with Claude, ChatGPT, and other agentic shopping agents, and AI assistant apps across the category? How much personal identifying information are we giving up for these kinds of apps? There's a lot to talk about. Check out the full segment below. #Museapp #Meta #AI #AIAssistants #CompetitiveInsights

The #Scream franchise is one of the most iconic in scary movie history. 😱 And ahead of the seventh installment's release earlier this year, @Paramount went all in on its advertising budget. Here are the demographics (by age and income level) that the studio marketed the movie to most heavily — with a heatmap straight from Audience Insights. #Scream7 #AdvertisingData

🎙️Testing...is this thing on? Sensor Tower's newest ad channel is almost here - Podcast Ads! Projected to surpass $3B in ad spend in 2026, our newest digital channel gives you insights into a significant piece of your competitors' digital marketing strategy. What you can expect: 🎙️ Coverage across all podcast platforms in the US, UK, Canada, and Australia 🎙️ Impression and spend estimates, and ad placement details dating back to Jan. 1, '25 from an average of 50k podcasts per month 🎙️ Insights into which podcasts are running specific ads, and if the host reads the ad 🎙️ Listen to the creative itself And more! Mark your calendars. Podcast ads are turning on in October. #DigitalAdvertisingInsights #CompetitiveInsights #podcasts #PodcastAds

There's a lot going on in the MENA region. And if you missed our joint report with @Bidease - The 2026 Middle East App Growth Report - we didn't want you to be left behind. Read the report 👉 okt.to/CNohtW Combining #Bidease survey data from over 400 senior marketing leaders with Sensor Tower's Mobile App Insights across Saudi Arabia, UAE, Egypt, and Qatar, this report offers a comprehensive analysis of season shifts, app growth signals, installs vs. engagement, and marketer responses with a deep dive into MENA's app economy. Download it for free with the link above! #MobileAppInsights #CompetitiveInsights #MENA #MobileApps #partnership

@Ulta Beauty ran 149 unique beauty ads on @ChatGPT this past year. @Amazon ran 1. 💄💅 That gap says a lot about how beauty retailers are spending right now. Sephora and Ulta are leaning into social platforms and newer channels like ChatGPT and Pinterest, while Target, Amazon and Macy's put most of their beauty budgets into OTT. Read more on our site: okt.to/ocTI86 #BeautyBrands #adspend

The PC/Console market hit $30 billion last year across Playstation, Xbox, and Steam.  Our Gaming Deep Dive: PC/Console Premium Gaming report (🔗 Download it here: okt.to/ZCPyHt) breaks down the trends behind the numbers, diving into game leaderboards, sports market share, launch-campaign timing, creative length by channel, and special case studies on games like Resident Evil Requiem and Battlefield 6. Here’s a preview of the key takeaways: 🎮 The U.S. and China lead the Steam market 🎮 Action takes the most time spent for Steam premium and continues to grow 🎮 Battlefield and EA SPORTS FC are the top premium franchises/games in the past year 🎮 Meta and YouTube take 76% of US PC/Console social ad spend 🎮 GTA VI pre-order velocity tripled after Netflix’s GTA VI: An Extended Look

The @NFL is back, and streamers were first in line. Interested in more insights into everything sports? Download our Beyond the Game: The Sports Report 2026 👉 okt.to/MYLh3E @peacock and @Netflix opened the 2026 season and the numbers did not disappoint. Downloads for Peacock jumped 178% on Sept. 9th, just shy of the 200% increase from 2025's opener. Both web and app viewers soared for the streamers at the 8pm hour vs. the average for the previous 7 days, with Peacock seeing a 186% jump in app viewers and 352% for web viewers. #Netflix pulled a more moderate, yet still impressive jump of 76% app and 102% web viewers for their game on the 10th in Australia. But let's talk about the numbers that really matter - how are your fantasy teams doing? Apologies if that question was triggering. #NFL #Sports #MobileAppInsights #CompetitiveInsights #StreamingApps

Sensor Tower is back at the @Schwabnetwork, talking everything Muse - @Meta's new AI personal assistant. Our VP of Insights, Seema Shah, broke down early adoption, downloads, and benchmarks with other Meta launches like #Threads, as well as other AI powerhouses. Check out the full segment 👉 okt.to/DZixal #AIAgents #AIApps #CompetitiveInsights #MobileAppInsights

"Trading on sports...takes balls." That's how the sports betting app @Novig opens a new video creative - and they seem to be living up to that ethos. The app, which launched August 4th, joins the predictions craze touting that users can bet on sports, and only sports. And the first step to any marketing - knowing your audience. Novig's ad campaign featuring actress #SydneySweeney clearly targets men, and has sparked controversy across women's sports. But is the ad reaching it's intended target audience? Our Audience Insights data shows 72.1% of app users are male with the highest concentration of this audience seeing ad impressions on @Reddit - another male dominated app (61%). Downloads have spiked since the campaign began, be it from the ads themselves, or the corresponding news coverage, surging 181% on Sept. 15th WoW, and are continuing to climb. Ad spend also increased 284% which pushed impressions up 440% Sept. 14th, WoW, with top ad channels @X and Mobile Apps. How will Novig fair in the category? Time will tell. But, if you, "Need a pair?" A question the ad concludes with - they're hoping to score market share from their competitors. #MobileAppInsights #bettingapps #sportsapps #sportsbetting #CompetitiveInsights #AudienceInsights

Nailed it! The Home Improvement category on retail media hit record high impression volume during the summer. Read the blog 👉 okt.to/VquxXO Historically peaking during spring, the summer months remained strong with campaigns like @HomeDepot "Spring Black Friday," pushing retail media impressions +110% YoY in July. Paint brands in particular fueled the surge with brands like @Behrpaint taking advantage of world cup fever, featuring an ad with #DavidBeckham prepping his backyard for the tournament. The paint brand topped the category, utilizing Home Deport's RMN to earn 277M impressions, and 35M from @Amazon. Looking for even more Retail Media Insights? Check out our Retail Media Report 2026, packed with trends, dynamic charts, and top campaigns for 2026 so far! Link in the comments. #RetailMedia #RetailMediaNetworks #RetailMediaInsights #homeimprovement #DigitalAdvertisingInsights #CompetitiveInsights

𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝟮𝟬𝟮𝟲 𝗵𝗮𝘀 𝗮𝗿𝗿𝗶𝘃𝗲𝗱: okt.to/l8zgMh Here’s the upshot: 76 pages, hundreds of dynamic charts, and a wealth of industry data you won’t find anywhere else.  𝗜𝗻𝘀𝗶𝗱𝗲, 𝘄𝗲’𝗹𝗹 𝘂𝗻𝗽𝗮𝗰𝗸 𝘁𝗵𝗶𝗻𝗴𝘀 𝗹𝗶𝗸𝗲: ✍️ How AI has reshaped advertising in 2026 ✍️ The competitive field ahead of this year’s holiday season  ✍️ The tactics top brands used to capitalize on major sports events  ✍️ Spend and impressions data for retail media, OTT, social media, and more  ✍️ Intel on audience demographics and shifting behavior across industries  ✍️ And so much more Dive into the same insights and reports that hundreds of prestigious brands around the world use to shape their yearly strategies.

Summer is over, but your fitness goals are forever. We analyzed the top Health and Fitness apps in the US for August, by absolute downloads. @Strava ran all over the competition, with more than 800k downloads - up 17% PoP - with @Planetfitness fast-walking a distant second. @GoEoSfit Fitness punched above its weight class with an 82.7% PoP increase in downloads for the month, catapulting it to #3. Interested in another category for September? Throw it in the comments and we'll see which apps are topping the list. And if you want a full analysis of the entire app economy, our State of Mobile 2026 Report is the best workout you can give yourself this week. Click here 👉 okt.to/Za7K3G #HealthApps #fitness #competitiveinsights #MobileAppInsights

What a week at Gamescom 2026 in Cologne! We kicked off with our State of Gaming Summit along with our partners, @AppsFlyer and @DeconFun with 160+ attendees, followed by 3 panels fueled by industry CMOs and top Executives across the industry's leading gaming companies! And, let's not forget that VIP dinner 🍽️ Shoutout to our team members Chirag Ambwani and Karl Kontus for their speaking sessions, and everyone who stopped by to chat with us! Can't wait to come back in 2027. Until then, Verabschiedung, Cologne! Check out the behind-the-scenes action below. #Gamescom2026 #MobileGamingInsights #VideoGameInsights #StateofGaming

No payment necessary. The State of Finance Apps LATAM 2026 Report, in collaboration with @AppsFlyer and @GoogleAds, is charged and ready for download.   Read the report here 👉 okt.to/aCcnxF   Latin America’s finance app market is no longer simply a story of digital adoption. Economic conditions, regulation, infrastructure, and trust shape what consumers expect from financial brands in each market, and for marketers, regional benchmarks provide an essential view of the landscape.  This report examines how banking, credit, and investment apps are growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile, with each country deploying varied strategies, depending on local maturity. Here’s a taste of what’s inside: 📲 1.3B downloads - mobile is now central to how consumers pay, borrow, invest, and manage their money. In 2025 financial services ranked as the second-most downloaded app category, growing 8% yearly. 📉 Fraud fell 19% in H1 2026 from over 27% H1 2025, but investment apps remain the riskiest bet. 🇧🇷 Brazil’s Pix person-to-business transactions grew 32% while business-to-business payments rose 53% in March 2026 YoY. 💳 Credit-led categories were the undisputed breakout sub-genres in LATAM in 2025, led by Buy Now, Pay Later (+58% YoY download growth), Payday Loans (+43%), and general Loans (+24%). The average LATAM smartphone user now uses roughly 3 finance apps a month, up nearly 64% since 2021 And much more! #LATAM #FinanceApps #CompetitiveInsights #MobileAppInsights

🎮 Our Japan Game Market Insights 2026 report is now live! okt.to/pU6Ma1 🇯🇵 Japan generated around ¥1.56T in mobile game IAP revenue, 585M downloads, and nearly 17B hours of play during the 12 months ending July 2026. Using insights from Sensor Tower's App Performance Insights, Video Game Insights, Playliner, and Pathmatics, the report explores:  • 📱 Japan Mobile Game leaders including eFootball, hololive Dreams, and DRAGON QUEST Smash/Grow  • 🌍 How Whiteout Survival and Wuthering Waves use live ops to drive revenue—and how Playliner reveals the mechanics behind each performance spike  • 🕹️ Japan’s PC and console hits for 2026, led by Resident Evil Requiem and Steam breakout MECCCHA CHAMELEON  • 📣 Game Advertising strategies from Arknights: Endfield and NTE: Neverness to Everness Explore the full report to uncover the trends, titles, and strategies shaping Japan’s gaming market in 2026! #JapanGaming #MobileGaming #LiveOps #GameIndustry #SensorTower

Political policy and mobile apps crossed last week when the US administration declared it had renamed Lake Ontario to Lake America, forcing navigation apps to choose a side. While Apple and Google maps made the change, @MapQuest publicly declined, sending their app up 10x in downloads, and 128% DoD from August 26th to the 30th, as well as a corresponding #1 ranking atop free apps in the app store. In related news, we’ve declared all towers (radio, broadcast, cell, fondue, champagne, ice cream, etc.) shall henceforth be renamed Sensor Towers. We’re positive it will catch on 👀 #NavigationApps #MobileAppInsights #MobileApps #CompetitiveInsights #LakeOntario

Big hair, don't care. The retail media landscape for hair care advertisers has been fragmented in 2026, with hundreds of brands pursuing very different channel strategies and playbooks. Read the blog 👉 okt.to/s0vCzJ @Walmart has seen a steady increase in hair care impressions since 2024, making it the categories second fastest-growing Retail Media Network in the first half of 2026, behind @SEPHORA. A multi-brand "Try Viral Hair Care" display campaign, along with a Back-to-College OTT campaign gained strong momentum, incorporating hair care into a broader seasonal shopping message, signaling Walmart's strong commitment to the category. Want more Retail Media Insights into how hair care brands maintained that volume and shine through H1 '26? Click the link above! #RetailMedia #RetailMediaNetworks #DigitalAdvertisingInsights #CompetitiveAdvertising #haircare

Top streamer @Netflix got in the GTA VI game on Thursday releasing 26 minutes of exclusive gameplay footage - and consumers noticed. Here's what happened: ‼️ US Netflix app users during the 3pm hour increased 35% vs. the previous hour, and jumped 50% compared to the previous day. ‼️ US web visitors to the streamer soared more than 125% compared to the average for the previous 12 Thursdays at the same time. ‼️ Netflix's US app store ranking shot to 36th overall among all free iOS apps vs. 96th the previous day, and held strong at 40th over the weekend. ‼️ As of Sunday night, the GTA VI extended look was ranked #2 in the US by Netflix in the movies scroll. But if you want to understand the true power of the largest streamer, total pre-orders for the game itself went parabolic on 8/27, rising 436% vs. the previous day, with revenue jumping 600% DoD. Stick with Sensor Tower as we race to November and launch day, for more GTA insights. And if you want to keep up-to-date on pre-sales and revenue for the biggest game release of the year, bookmark our LIVE GAME TRACKER, updated weekly 👉 okt.to/mwYVNj #GTAVI #StreamingApps #VideoGameInsights #CompetitiveInsights

We are very excited to announce that a third speaker will be joining our State of AI webinar on September 17th: AI and commerce leader Roger Dunn. Register here: okt.to/FQpwBv As the Chief Commercial Officer of Thrad, the marketplace for paid advertising inside AI conversations, Roger brings his over 20 years of retail media, agentic commerce and AI advertising knowledge. He will be helping to dissect how agentic shopping and paid LLM Ads are changing how your customers' purchases. We can't wait to see you there!

Your Friday/End of summer vibe check. Sensor Tower's Digital Advertising, Retail Media, Mobile App, Web, Gen AI, Video Game, Live Ops, and Audience Insights can help your business tackle the most important marketing decisions. But, that feeling you get when you know more than your competitors...that's the flex you're looking for. One platform. Every metric. Total visibility. You want the receipts - Click here for a demo 👉 okt.to/BsKec0 #DigitalAdvertisingInsights #MobileAppInsights #CompetitiveInsights #WebInsights

Retail media isn't slowing down, but it is changing shape. Our new Retail Media Report 2026 (📝 Read it here: okt.to/Tbw3B1) breaks down where the money's actually going, using exclusive Pathmatics data. Dive into stats on channel allocation, category shifts, advertiser strategy, and dedicated looks at general merchandise and delivery networks. Here's a taste of what we found: 🛍️ 𝗔𝗺𝗮𝘇𝗼𝗻 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘀𝗼𝗳𝘁𝗲𝗻𝘀 𝗺𝗮𝗿𝗸𝗲𝘁 𝗮𝘀 𝗪𝗮𝗹𝗺𝗮𝗿𝘁 𝗴𝗮𝗶𝗻𝘀 𝗴𝗿𝗼𝘂𝗻𝗱: Total US retail media impressions fell 17% YoY to 223B in H1 2026, pulled down by market leader Amazon’s 16% decline. Conversely, home improvement RMNs surged off smaller baselines. 🛍️ 𝗥𝗲𝘁𝗮𝗶𝗹 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝘀 𝗮𝗰𝘁𝗶𝘃𝗲𝗹𝘆 𝘀𝗰𝗮𝗹𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴 𝗧𝗩 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲: Major retail networks are allocating more offsite budget to streaming TV platforms. Amazon led with 35% of its offsite impressions in streaming (+10 ppts YoY), alongside strong adoption from Instacart (23%), Target (17%), and DoorDash (15%). 🛍️ 𝗡𝗼𝗻-𝗲𝗻𝗱𝗲𝗺𝗶𝗰 𝘃𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗥𝗠𝗡 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻: Non-endemic brands in Financial Services, Telecom, and Travel are increasingly leveraging retail media to access high-intent shoppers. Amazon leads this expansion as the core non-endemic hub. 🛍️ 𝗦𝗽𝗼𝗿𝘁𝘀 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀 𝗱𝗿𝗶𝘃𝗲 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗥𝗠𝗡 𝘀𝗵𝗶𝗳𝘁𝘀: QSR ad impressions align with major tournament rights. Uber Eats and Grubhub led Q1 volume during the Super Bowl and March Madness, but official supporter DoorDash flipped the lead during the World Cup, capturing 83% of Pizza impressions in June.

Our upcoming webinar, "𝗔𝗜 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗯𝘆 𝘁𝗵𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀: 𝗠𝗮𝗿𝗸𝗲𝘁 𝗦𝗵𝗮𝗿𝗲, 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝗖𝗼𝗺𝗲𝘀 𝗡𝗲𝘅𝘁" breaks down the changing shape of the AI economy. We’ll discuss the latest numbers you need to know — covering the Gen AI competitive landscape, LLM market share, and organic and paid marketing trends on the rise. Register here to join us on September 17th at 3:30ET: okt.to/fD4ixW You'll come away being able to answer these key questions: 🤖 What's really shaping the competitive landscape across LLMs? 🤖 What patterns are surfacing across industries?  🤖 Where is AI already influencing shopping and purchase behavior?  🤖 How do ChatGPT Ads stack up against other ad channels? 🤖 And more!

Big update to Web Insights: we just launched four new reports 👀 𝗟𝗲𝗮𝗿𝗻 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺 𝗵𝗲𝗿𝗲: sensortower.com/blog/web-pat… If you're trying to grow revenue online, these answer the questions that actually matter: 🔹 𝗪𝗲𝗯 𝗢𝘃𝗲𝗿𝗹𝗮𝗽: who else are your visitors browsing? Spot competitive threats and partnership opportunities before they show up in your numbers. 🔹 𝗣𝗮𝘁𝗵 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: see exactly how users move through your site, click by click, and where they drop off. 🔹 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗥𝗮𝘁𝗲: a real-time read on how well a site turns visitors into customers. 🔹 𝗦𝗲𝗮𝗿𝗰𝗵 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: the organic terms actually driving traffic to a site, not just what people are searching in general.

The right snack just hits - and so does the right Retail Media snack advertising. From household names like @Frito-Lay and Oreo to emerging brands like David Protein and @Khloud, Snack Foods brought together one of retail media's most diverse landscapes in H1. Read the Blog 👉 okt.to/I89g6b Retail partnerships varied among the leading Snack Food advertisers in 1H 2026. Most brands established one primary retail media partner, while maintaining a lighter presence across several others. A few standout campaigns highlight the diverse range of brand strategies in : ⚽️ Frito-Lay ranked #1 at @Kroger with a FIFA World Cup campaign that connected snack foods to one of the year's biggest sporting events. 🛒 @Clif prioritized @Amazon Ads, but instead of relying on the retailer's typical OnSite conversion-focused placements, they turned to OffSite Display ads with lifestyle creative that emphasized branding over pricing and CTAs. 🍪 Oreo earned the #1 SOV at Sam's Club through a feature in the retailer's "Come Join Us" campaign starring Jason Sudeikis.  Want more retail media insights for H1 '26? Check out the blog with the link above! #RetailMediaInsights #DigitalAdvertisingInsights #snackbrands #CompetitiveInsights

We know how much $$$ your customers make. Do you? 💰👀 Our demographics reports just got a refresh. See what's new: okt.to/y72oPE The upgraded UI allows users to compare different audience segments side-by-side. Discover which companies are successfully courting various age, gender, and income brackets — and take inspiration from their strategy. Our new heatmap visualization adds color to the analysis, making it instantly clear where two audience segments diverge. To win over your audience, you have to understand them first. This is the analytics tool that lets you do that.

Your Q2 scorecard is here. Say hello to the Q2 Market Index: okt.to/lsOwA2 Unlock the most current market trends shaping performance across mobile apps, digital ads, retail media, and websites over the past quarter — including 45+ dynamic charts, and insights you need to outsmart your competitors.  Here’s a preview of the findings: 📲 𝗚𝗲𝗻 𝗔𝗜 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲𝘀 - While ChatGPT maintains absolute dominance with 60% revenue share, competing AI assistants Claude, Grok, and Gemini saw an explosion of revenue, each expanding by at least 7x YoY. 💰 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗹𝗶𝗺𝗯𝗲𝗱 𝘁𝗼 $𝟰𝟵𝗕 - Shopping maintained the top US ad category ranking with 13% YoY growth, led by QoQ surges from World Cup supporters Home Depot (+69%) and Dicks Sporting Goods (+93%) 🌐 𝗪𝗲𝗯 𝗠𝗮𝗿𝗸𝗲𝘁 - Global web visits hit 2.04 trillion in Q2, an increase of .5% QoQ while time spent increased 2.2% to 411B hours, led by resilient growth in emerging economies like India, Argentina, and Saudi Arabia 🛒 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 - Total US impressions fell 19% YoY, pulled down by a 27% YoY decline from market leader, Amazon.

🚨 New Digital Ads Channel Alert! Sensor Tower now tracks ChatGPT ads in platform! Read the blog 👉 okt.to/NFHWK4 See ad spend, impressions, and creatives, across categories and brands, as well as metrics for Audience Insights personas, website, and app download data. Want to know the top ad categories? Shopping brands topped US ad spend in April with 36% share, but steadily decreased to 25% in June. The Financial Services category, however, increased ad spend in that time period. We're in the early innings, but as ChatGPT looks to IPO in the coming months, usership and advertising will play big roles in how brands reach consumers across the largest LLM. Click the link above to learn more! #DigitalAdvertisingInsights #AI #ChatGPTAds

It took us a few weeks to recover from our wild Cannes of Creativity ride, but we had such fun and productive experiences, we wanted to share one in particular. Our SVP of Innovation and Strategy, Ian Simpson, and @EMARKETER moderated a wonderful #RetailMedia panel with industry leaders. It was recently published on the @cpgguys podcast! Check out the episode 🎥 here 👉 okt.to/xF4Crv 💡 Key Takeaways: 🎤 The "Dark Search" Reality: Kiri Masters pointed out that LLM-referred traffic often arrives at retail sites without traditional UTM tags. Retailers see direct traffic surging without realizing it was pre-qualified by an AI conversation. 🎤 Bypassing the Homepage: Shopify data reveals that 55% of LLM-referred traffic goes straight to a Product Detail Page (PDP), compared to just 20% for organic traffic. Shoppers are completely skipping search bar ad units and homepage takeovers. 🤸‍♂️ Revolution vs. Evolution: Andrew Lipsman pushed back on hyper-inflated AI panic, noting that true "agentic" (autonomous) commerce is still a ways off. What’s happening today is advanced AI-assisted search—and humans still want to build confidence in the middle of the funnel before hitting "buy". And more! Check it out with the link above. #CPGGuys #AICommerce DarkSearch #RetailMedia #DigitalShelf #CannesLions2026

The art of the steal: Grand Theft Auto VI is coming - and we’ve got the live data tracker you need to stay up-to-date on pre-sales and revenue.   🚔 Read the blog ➡️  okt.to/bmc0RH If Rockstar status was ever truly a thing, it was meant for the @RockstarGames/Take-Two Interactive phenomenon that is #GrandTheftAuto. One of the most successful and legendary game-franchises in history with over 450M copies sold worldwide, its newest installment - the highly anticipated GTA VI drives onto the lot in November.   With numbers expected to reach the stratosphere, Sensor Tower’s Video Game Insights has an EXCLUSIVE live game tracker with pre-sale and revenue numbers across @PlayStation, @XBOX, and Steam that will be updated weekly.  Curious how the game of all games is being marketed across digital channels? We’ve got the early ad spend and channel strategy too. NPCs move along. This is for real players! #GTA #GTAVI #VIdeoGameInsights #DigitalAdvertisingInsights #CompetitiveInsights

🎙️ [𝗣𝗢𝗗𝗖𝗔𝗦𝗧 𝗔𝗟𝗘𝗥𝗧] Mobile games made $12B+ in ad revenue in 2025 with more than 2.4 trillion views. Get full details on the @Deconstructor of Fun Podcast 👉 okt.to/pKLcz5 Our Lead Gaming Insights Analyst, Sam Aune sat down with Josh Chandley and the DoF podcast to talk about the big business of Ad Monetization including: ✅ Applovin’s growing market share, and take-rate ✅ What advertisers are buying mobile game ad inventory ✅ Hybridcasual monetization models (IAP focused & IAA focused) And more! The chat breaks down our Gaming Deep Dive: Ad Monetization Report – 35+ data-packed pages covering the full ecosystem of ad networks driving revenue, the competitive landscape, and real-world case studies. Check out the full podcast with the link above. And, if you’re interested in reading the report, click this link 👉 okt.to/7hbcOQ

The AI era is here, and we understood the assignment. Introducing Sense AI. Our newest AI functionality allows customers to quickly gain detailed analysis for questions on digital advertising, app performance, and web insights from data within their applicable subscription. Sense AI is your newest, best data friend...and you can talk to it as such. Natural language prompts allow Sense AI to call up the proper product and build a report in seconds with an executive summary, key insights, charts, and source citations. If AI is the future of data, Sensor Tower's Sense AI is your Delorean. Want to learn more about our newest AI tools including our just-released MCP server? Click here 👉 okt.to/tTukiM

We’re bringing ‘final boss-level’ insights for our newest report, the H1 2026 Gaming Digital Market Index. 🔗 Download it here 👉 okt.to/VqKmUH This 40+ page report is packed with dynamic, interactive charts on the latest gaming trends across mobile, PC, console, web, and digital advertising.  While mobile gaming IAP revenue and downloads have dropped -2% ($40B) and -12% (23B), respectively, between H1 ‘25 and H1 ‘26, there’s been an +8% increase in gaming digital ad spend and +14% increase in gaming digital ad impressions as games try to acquire new players and retain their current ones. Here’s a sneak peek at our exclusive report: 💸 Global Mobile Gaming IAP Revenue hit $40B - a 2% decline PoP between H1 ‘25 and H1 ‘26 📈 Gaming Digital Ad Impressions hit 1.4 trillion while gaming digital ad spend hit $7B - up 14% and 8%, respectively, across 41 markets and 18 channels, PoP 👾 AppLovin and AdMob control 65% of gaming ad revenue - up from 61% at the start of the year 📺 YouTube led global markets with 27% channel share with local mixes diverging sharply across other channels 👑 Honor of Kings reclaimed the #1 ranking by mobile IAP revenue after being dethroned by MonopolyGo! And Last War Survival AND MUCH MORE! It’s only the first half of the year, but we’ve got the full gaming story. This report is the summer sidequest you’ve been looking for. Download with the link above! #gaming #mobilegames #digitaladvertisinginsights #competitiveinsights #pc #console #web

Three of the top four movie ticket apps hit double-digit percentage increases in MAUs PoP between H1 '25 to H1 '26. Once considered a meme stock after falling attendance and revenue from the covid-19 epidemic, @AMCTheatres has been slowly making its way back, with a record breaking 2026, thanks to box-office momentum and must-see movies on the big screen - leading to a 27% surge in its stock price last week. @Cinemark, the AMC App, and @RegalMovies MAUs all soared in the first half of this year, hitting +20%, +14.6%, and +10.2%, respectively, compared to the first half of 2025. @Fandango lagged well behind in engagement and MAU growth. This correlates to a major rebound in the beginning of summer, driven by films like #SuperMarioGalaxy, #Michael, and #ToyStory5, all grossing over or near $1B, with #TheDevilWearsPrada and #ProjectHailMary surpassing $680M+ each. As the Odyssey premiered this past weekend, and #Spiderman on it's heals, App engagement could hit all-time highs as well. And, has anyone seen that #AvengersDoomsday trailer? Buying our tickets now 🎟️

A deep-dive into @DeepSeek_ai as our VP of insights, Seema Shah, stopped by @BloombergRadio yesterday to talk about all things AI including @Claudeai, @Geminiapp, and @ChatGPTapp. With all of our data in the news, we may need to create an AI Seema just to keep up with media appearances - until then, you're getting the real deal. Check out the full segment below! #AI #AIInsights #CompetitiveInsights #MobileAppInsights

If you've been following the #WorldCup2026 then you know two titans, Spain and Argentina, are facing off on Sunday in the championship match. But the top 3 major sportswear brands might be taking home a trophy of their own after the final whistle. Get all your World Cup advertising insights here 👉 okt.to/YMiG5J With @adidas sponsoring 14 teams, including both finalists, @Nike outfitting 12 teams, and @Puma supplying 11, fans have flocked to stadiums wearing official jerseys of their favorite clubs - and the brands have been active with ad spend since the tournament began. Adidas poured the most money into digital marketing with a 48.5% jump in ad spend in June, compared to April and May combined, utilizing a massive ad campaign featuring Timothée Chalamet, (a youthful) David Beckham, Jude Bellingham, Lamine Yamal, Messi, and other soccer stars. Their top channel was @Instagram with 26%, and 18.8% on #OTT. Nike similarly ran their own soccer-driven campaign starring the likes of Kylian Mbappé, Vinícius Júnior, Erling Haaland, Ronaldo, and even Kim Kardashian. Their top channels varied from #LinearTV at 23.8%, Instagram at 21.3%, 16.8% on Facebook, and 11.2% ad spend on @YouTube. Puma opted for little soccer-geared ad spend or dedicated campaigns, instead rolling out static ads with players in their sponsorship deals, like Portugal's Diogo Dalot, and The US' Christian Pulisic, focusing 93.8% on Meta's Instagram and @Facebook. Regardless who raises the trophy, each of these brands have benefitted from their logos on the field, with early returns favoring Adidas share of national team jersey's averaging 58% over the first 3 weeks of June, with Nike at 36%. So, who are you rooting for in the finals? Are you going to be wearing your team jersey? I think we know the answer to that.

🍿 Get your popcorn ready. @Letterboxd is on everyone’s must watch list this week as acquisition talks swirl around the social network-based #movie app. Companies like @Netflix, @SonyPictures, @Paramountco, and multiple VC’s are all in the mix, looking to gain access to audience data on viewing habits, preferences, physical production, and competing catalogs.   Our data shows that while revenue has been fairly flat, DAUs have steadily increased over the last 12 months with +17.5% increase between Jan 1, 2026 – July 11th, vs. the previous 6 months. Letterboxd largest spike in downloads, DAUs, and revenue came in December when the company rolled out their Video Store feature on Dec. 10th, allowing users to rent hard-to-find indie movies. The increases continued through the end of the month with their popular “Letterboxd wrapped” promotion (similar to Spotify) leading to a +85.4% jump in revenue, +113% jump in absolute downloads, and +8.8% increase in DAUs from November to December. Similarly, website True Audience jumped +20.3% between October, 2025 and January, 2026 coinciding with a strong increase in ad spend, which soared 254% between October and November – all strong signals of user grown and engagement for companies looking to acquire the app. Sensor Tower has been critical in helping our customers research and analyze the data they need to make their most important finance and marketing decisions. We can do the same for you. Find out how 👉 okt.to/ZIWCUX #MobileAppInsights #DigitalAdvertisingInsights #CompetitiveInsights #signals #acquisitions

𝗕𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗚𝗮𝗺𝗲: 𝗧𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 looks at the digital economy underpinning the sports landscape: okt.to/xFpQmy 🏀 🏆 From the World Cup to the @New York Knicks' historic NBA championship, the live sports craze has been utterly inescapable this summer — and we're unpacking all of it. Dive deep into mobile app performance, web behavior, advertising strategy, fan engagement, wagering, and sports gaming in this exclusive 50+ page report.  #WorldCup2026 #NBA #MarketInsights

AI is changing how businesses operate, allowing them to find new ways to work smarter, not harder - and we're here for it. Introducing the Sensor Tower MCP Server! Read the blog 👉 okt.to/U79Rtr The MCP (Model Context Protocol) is a bridge, or plug-in that allows Sensor Tower subscribers to directly connect their companies' AI tool, like Claude or ChatGPT, to Sensor Tower's Advertising and App Performance Insights (with additional datasets rolling out soon). This is another tool in your arsenal, meant to make it easier to interact with, run analysis, and collect the data and insights you need. TL;DR - you ask a question and get a coherent, easily digestible response, colored with detail and explanation that highlights why the insight is relevant and useful. Want to learn more, including guidelines, additional features, and best prompts to use? Check out the blog above! #MCPServer #MCP #CompetitiveInsights

Streaming apps are scoring big in DAUs, downloads, and sheer excitement with live sporting events. Read the blog here 👉 okt.to/kop2UY Admittedly, we don't measure "sheer excitement," but prove us wrong. With #WorldCup fever spreading across the globe, @FOXSports saw DAUs jump over 1,900% between June 7th and 14th with the start of the group rounds. Similarly, @peacock which airs the games in Spanish through Telemundo, saw a 53.8% increase in DAUs between May and June, aided by its live coverage of the US Open Golf Championship - a spike topped only by the Super Bowl in February. @paramountplus claimed its highest DAU spike YTD on June 15th with the live UFC Freedom 250 match, earning a massive jump in downloads of +427% WoW, while @AppleTV took its live sports event coverage to the grid, acquiring the rights to the 2026 F1 season. And though @Netflix, not so long ago, expressly stated they had no interest in live sports, that tune has changed with one-off NFL games and live sporting events like the @ufc Rhonda Rousey fight in May. Don't sit on the bench. Read our blog with the link above ⬆️ And if you want more sports insights, be on the lookout for our new report dropping next week: 𝗕𝗲𝘆𝗼𝗻𝗱 𝗧𝗵𝗲 𝗚𝗮𝗺𝗲: 𝗧𝗵𝗲 𝟮𝟬𝟮𝟲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗥𝗲𝗽𝗼𝗿𝘁. #StreamingApps #LiveSports #MobileAppInsights #WorldCup2026 #AudienceInsights

Our State of AI Report 2026 is still making waves as @OpenAI releases it's newest model, ChatGPT 5.6. With it's IPO on the horizon, @CNBC dug into the report to show how Open AI's market share has slipped to 40% and how it's Average Monthly Revenue per User (ARPU) fairs against @claudeai #Grock and @perplexity_ai. Check out the full segment below! And, if you still haven't downloaded our full State of AI Report (we're not totally sure how that's possible), you can find it here 👉 okt.to/hPISne

🫶 The love just keeps growing for the hit reality show Love Island as the June premier of season 8 produced record MAUs for the Love Island USA mobile app. Global app downloads in June soared more than 45x MoM, hitting a peak of more than 9.2M, and in fact doubled YoY, increasing 132%. That's a leap of more than 10x compared to the season 6 premier in 2024, and 17x compared to the 5th season premier in 2023. So, who will win season 8? Our money is on Trinity and Bryce. (In truth, we just googled that. We're not sure who they are, but the internet is never wrong) #LoveIslandUSA #MobileAppInsights #CompetitiveInsights #SummerofLove

🎥 [VIDEO CUSTOMER STORY] @_Groww + Sensor Tower With over 100 million downloads, Groww has become one of India's leading investment platforms. As competition in India's fintech market continues to intensify, understanding market dynamics and competitive movements have become critical to sustaining growth. Read the full blog 👉 okt.to/cHV2QI @SankalpRohatgi3 Head of Growth at Groww, shares how Sensor Tower's #AppPerformanceInsights and #AppAdvertisingInsights have become an essential part of Groww's growth strategy – helping the team benchmark competitors, validate market opportunities, and make smarter strategic decisions. A big thank you to Groww and Sankalp for their continued partnership. #Fintech #CompetitveInsights #MobileAppInsights

Do you know who's on the other end of that mouse click? Your customer journey spans web, mobile, GenAI referrals, and everything in between. Your data should too. Want to see who's winning online, why, and how you can compete? Click here for a demo 👉 okt.to/7VUv34 Measure your True Audience (felines included) across: ➡️ 56 Countries ➡️ 4M+ Websites ➡️ Web Paths ➡️ Web Traffic Flows ➡️ GenAI-driven traffic #WebInsights #CompetitiveIntelligence #MobileAppInsights #GenAITraffic

Europe's finance app ecosystem is entering a new era of growth, AI, and the battle for retention. We collaborated with @AppsFlyer and @GoogleAds for a new report: The State of Finance for Marketers 2026 - Europe Edition. Download the full report here ➡️ okt.to/9OCwWa See how brands across Europe are navigating AI, the latest trends, and competitive positioning across key markets including France, UK, Germany, and Spain? Read the report with the link above. We won't even ask for your credit card number 💳

The LLM battle for users is global. While @ChatGPTapp was the leading AI assistant by MAUs across most major markets, competitors have gained traction in different regions. @GaminiApp recorded the strongest MAU growth across much of Europe, the US, Japan, and South Korea while #Doubao maintained dominance in China Mainland. Want more AI insights? Our State of AI 2026 report is ready to download 👉 okt.to/Awsrlz #StateofAI #AIinsights #AI #CompetitiveInsights

That's just the tip of the (A)Iceberg! Read the full report here: bit.ly/4xIKaOd

Have you downloaded our State of AI 2026 Report yet? It's 🧨! But don't take our word for it. The report has already been cited in @MarketingBrew, @FastCompany, @TechCrunch, @Forbes @TechTimes_news, @SchwabNetwork, @YahooFinance @Gizmodo, and more! Download the report 👉 okt.to/TB708j Do you know what #DigitalAdvertising categories are spending, using AI-related messaging? Generative AI brands alone, featuring AI terms, jumped from 5% in 2024 to 18% in the first five months of 2026, while their share of impressions nearly quadrupled. Financial Services, an early adopter of AI-messaging, it's has maintained its share of AI advertising spend with advertisers like @CapitalOne, #TZInsurance, and @ADP aggressively promoting AI-powered workplace financial services and workplace solutions. Want more AI insights? Click the link above to read the report!

We're heading into flea and tick season - which means, it's time to talk about pets and Retail Media. Read the blog 👉 okt.to/UybmxZ @Facebook was the top channel choice of 2026 so far, with half of the top eight brands allocated over 40% of their impressions to the platform. Towards the bottom of the list, @Freshpet and @Basepaws ran almost 90% of their impressions through @Amazon Ads OnSite Display, while @nexgard chewables for dogs earned nearly half their impressions on OTT. Want more insights into pet #RetailMedia through April? Check out the blog with the link above!

If there's one thing that keeps all dads running at peak performance - it's their sense of humor. Just ask their kids. To all of our Sensor Tower dads, and dads across our digital universe, we appreciate you...𝙱̶𝚊̶𝚍̶ 𝗗𝗮𝗱 jokes and all. Happy Father's Day! #FathersDay #DadsofSensorTower #DigitalDadInsights #DadJokes

The train is leaving the station, and it’s time for brands to become fluent in Generative AI — like, yesterday. 𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝟮𝟬𝟮𝟲: okt.to/1midMf Need more convincing first? Apps mentioning AI terms are on track for $12 billion in IAP revenue in H1 ‘26. Downloads for this cohort are up 177% versus H1 ‘23. And the number of apps featuring terms like “AI”, “LLM”, or “Machine Learning” is set to hit an all time high this year. In addition to 80+ interactive charts, inside the report you'll find: 🤖 𝗔𝗜 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗬𝗲𝗮𝗿: An insider examination of the biggest AI headlines you thought you knew. Learn exactly how rivals are challenging ChatGPT’s dominance, understand the ways AI agents are transforming shopping behavior, and then deconstruct AI’s role as a content discovery (and ad) engine.  🤖 𝗚𝗲𝗻 𝗔𝗜 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗟𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲: A data-packed overview of the market landscape. Learn about regional performance, LLM market share, monetization trends, user demographics, retention, and everything else you need to stay ahead of the game.  🤖 𝗔𝗜 𝗔𝗰𝗿𝗼𝘀𝘀 𝗩𝗲𝗿𝘁𝗶𝗰𝗮𝗹𝘀: Dive into the reverberating effects AI has had on industries across the digital ecosystem, as well as the ASO tactics top players are using to stand out, and the AI features brands are integrating into their platforms.  If you only read one report this year, it should be this one. #GenerativeAI

Will your apps work on Mars? In a few years, we may find out. A small company IPO'd on Friday, with a market cap equivalent to a sovereign nation - @SpaceX. Heard of it? Our VP of Insights chatted with @BloombergRadio about all things rockets, revenue, retention, AI, and how this little-known company (yes, we're kidding) might fair in the market. Check out the full segment below.

Hey US singles. You okay? In our newest report, 𝗧𝗵𝗲 𝗦𝘁𝗮𝘁𝗲 𝗼𝗳 𝗔𝗜 𝟮𝟬𝟮𝟲 - 𝙡𝙖𝙪𝙣𝙘𝙝𝙞𝙣𝙜 𝙚𝙖𝙧𝙡𝙮 𝙣𝙚𝙭𝙩 𝙬𝙚𝙚𝙠 - we found some interesting (and maybe worrisome?) trends popping up. While traditional dating and social discovery platforms are seeing a steady decline in total hours spent, virtual companions are on the rise in the US. Maybe our next deep dive should be therapy apps? But that’s just the tip of the AI iceberg. Mark your calendars for June 16th. Our State of AI 2026 report is going to rock your AI-generated socks off. Now if you’ll excuse us, we have a dinner date with Siri and we don’t want to be late. #StateofAI #AIinsights #GenAI #CompetitiveIntelligence #DigitalInsights

#RetailMedia growth is fully underway. And, if you want an inside track, you may want to listen to the experts defining the next era. Will agentic commerce rewrite how customers buy? Come find out. RSVP (that's French for - get in while you can!) HERE 👉 okt.to/jrRM6F If you're going to be at Cannes, come join @EMARKETER and Sensor Tower's own SVP, Innovation & Strategy, as he hosts a journey beyond the headlines, along with additional panels featuring @Albertsons @Amazon and @Target's Roundel! June 22nd | 3:30pm-6:30pm | The CPG Guys Residence Space is limited, so please click the link above to reserve your seat! #Cannes2026 #Retail #AgenticShopping #AI #commerce