Simplicity Group is a research-driven digital asset GTM and tokenomics consultancy, est. in 2022.
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6sense found buyers first contact their eventual vendor 81% of the time, after completing roughly 70% of the process alone.
How should you sequence email, LinkedIn and targeted ads to reach the buying group before it decides?
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Cold email replies average 3.43%. Campaigns built on buying signals report 15 to 25%, and the gap is targeting rather than copy.
So which signals are worth watching, and how do you route them before they decay?
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A single data provider verifies an email for 55 to 70% of a B2B list. Chaining three or four in sequence takes that to 92%.
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A working GTM engineering stack costs $300 to $1,500 a month. The enterprise version of the same six functions runs past $200,000 a year.
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GTM engineer is a role that did not exist in 2022. Now LinkedIn carries more than 3,000 open roles, up 205% in a year but what is GTM engineering?
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