Most CRMs are a pre-AI database with a chat box bolted on. We labelled every object, field and relation from day one and built an MCP harness so a model can actually work the data — not guess at it. Don't take our word for it. Time it against yours. softsync.ai

The CRM that works when you don't. Now also working the morning commute at Queens Plaza, NYC.

Attio? Who?

The version we hit: a field called "status" with nine options a human learned to read by context. Fine for people. Useless to a model. We rewrote every one as a declared enum before an agent touched the workspace.

Moon-shot founder 🚀🚀

Boardy is filling up our CRM. If anyone needs a CRM for @boardyai to fill up let us know!

@andrewdsouza great meeting yesterday! Boardy already set up 2 interesting meetings in my calendar!

Our COO put it better than our own marketing does: the CRMs winning this year won't be the "most autonomous" ones. They'll be the ones you actually trust with write access. "Trusted" beats "autonomous." That's the whole bet we're making with SoftSync, read why @celinehaverstad told @UniteAI the same thing. Least privilege by default, human sign off on anything risky, not the flashiest CRM pitch, but it's the one we'd actually want running our own pipeline. @celinehaverstad explains why 👇

Wow scary onboaring calls going on today @celinehaverstad 😂😂

AI won’t kill CRM. It will change how we interact with it.

@Benioff, well done 👏 Turns out not everyone is going to build their own CRM after all. Some will try, then realize they’ve accidentally become a software company, spending time fixing bugs, maintaining integrations and rebuilding infrastructure instead of focusing on their actual business. AI changes how we use CRM. It doesn’t remove the need for one. But I am trying to compete with you little legacy system with @SoftSyncAI now.

Work at SoftSync is all about managing agents and approving and adjusting the prompts. And monitoring the outputs.

And its hard to just hire people to do the work. First you need to do it all first in order to learn the process. And then you either get a agent to do it. And when to many agents are running you need people to monitor and approve the output... And of course stay positive!

Life at SoftSync - Interested in helping us growth hack! Contact @celinehaverstad and ask her if she needs help.

Looks like the launch video is in the making. Great push @celinehaverstad. For all affiliate partners. We are going live on @partnerstack October 1st. Tag someone that should be SoftSync affiliate. If you get them going we will also pay you for the referral. Let’s go! 🚀🚀

I heard you run on @attio and @meetgranola as part of your stack. Did you know that you have both included in @SoftSyncAI subscription? SoftSync have a recorder built in. I challenge you to compare our AI harness and run Attio side by side SoftSync..

Neither do half their customers, and that's kind of the business model. It's a database for customer information that became so expensive to configure that companies hire consultants to run it. And once the consultants have built your workflows in it, leaving costs more than staying.

Agree on the diagnosis, disagree on the conclusion. The one-tiny-problem playbook died because buyers got tired of paying five subscriptions to run one workflow. What still works is being the thing that replaces four tools instead of being the fifth. That's slow and unsexy to build, which is exactly why nobody clones it in an afternoon with Codex.

AI killed the parts of SaaS that were just forms and fields. The CRM survived because the hard part was never the interface, it was having everything in one place for the model to act on. The actual fight now is over who gets to be that one place.

The whole setup, start to finish. Copy the address from settings, paste it into Claude's connectors, pick your workspace. Then ask it to file a note and it lands on the company. This is how simply you can onboard away from your legacy systems. 1 minute 45 with @celinehaverstad.