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How to actually drive revenue with organic UGC — Dawson Gibbs, EVO Marketing nitter.net/i/broadcasts/1vKpPNalP…
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It’s today. @RevenueCat @SubClubHQ
2/ Tomorrow on Sub Club Live he walks through the playbook for turning UGC views into revenue:
→ Organic as the creative test, then moving winners into paid
→ When relatability wins, and when a utility app needs an authority hook
→ Picking creators by who buys the app, not follower count
→ What thousands of posts a month costs, and which apps this doesn't work for
Plus live audience Q&A.
9 a.m. PT / 6 p.m. CEST
piped.video/watch?v=H1Uw641U…
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Excited for it.
Dawson Gibbs (@evodawson) got a faith app to 150M views and $2.5M in revenue.
Eight years earlier: bodybuilding content, 2,000 videos, 250K followers, and not a cent from a brand.
His first deal was Cal AI. He asked $1,000 for one post. They came back with $1,500 for six.
He's been building the system ever since. 1/
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Dawson Gibbs (@evodawson) got a faith app to 150M views and $2.5M in revenue.
Eight years earlier: bodybuilding content, 2,000 videos, 250K followers, and not a cent from a brand.
His first deal was Cal AI. He asked $1,000 for one post. They came back with $1,500 for six.
He's been building the system ever since. 1/
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2/ Tomorrow on Sub Club Live he walks through the playbook for turning UGC views into revenue:
→ Organic as the creative test, then moving winners into paid
→ When relatability wins, and when a utility app needs an authority hook
→ Picking creators by who buys the app, not follower count
→ What thousands of posts a month costs, and which apps this doesn't work for
Plus live audience Q&A.
9 a.m. PT / 6 p.m. CEST
piped.video/watch?v=H1Uw641U…
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"I didn't have a Mac. I didn't know what Xcode was. I knew nothing." — César Pinto Castillo, @ambre_app
He agreed to build the app anyway. Then bought a $150 PowerBook G4.
Could it build iOS apps? Nope. 💻
Full ep. with @JagCesar & @FosiaDesign: piped.video/watch?v=y2xmqABa…
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We're valuing a real app, LIVE — part 2 nitter.net/i/broadcasts/1NGarompd…
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Under 10 minutes until we have a founder on air, opening his books, to get a valuation LIVE. Don't miss it! piped.video/watch?v=rWAjuAQw…
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1/ BoldVoice is at $10M ARR with a team of 10.
One early decision: charging from the first weeks of YC. $10 a month, one-week trial, nothing fancy.
@AnadaLakra on why charging early was how they found their customer 🧵
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3/ Same reason BoldVoice never built a Duolingo-style free base.
Duolingo's free base works for hobby learners. BoldVoice sells to professionals whose alternative is expensive 1:1 coaching.
Different ICP, different playbook. Mixing them: "the worst thing that someone can do."
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4/ Also in the episode: the hard paywall test that lifted trial starts, then got erased by refunds. And why every employee does 2 user interviews a week.
Full ep with @drbarnard: piped.video/watch?v=-5zgc14t…
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365 days ago a founder set himself one goal.
build an app worth $10M in a year.
last month he hit $6M ARR and asked the internet if he'd made it.
nobody could actually answer.
founders post MRR screenshots all day. almost nobody opens the books.
so i texted @drbarnard.
"let's do a live valuation on the pod. his real numbers."
he's sold 3 apps. he was in.
thursday. live. the founder sitting right there, his numbers running through bluethrone's model.
did he build a $10M app?
link below 👇
@SubClubHQ
@RevenueCat
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I’ve sold three apps, and never shared the sales price or numbers behind them. Founders rarely do!
But this Thursday an app founder is letting me and @alwaysjoshp (who buys apps for a living) dig into his numbers live and come up with a valuation.
RSVP: luma.com/sub-club-live
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The receipts:
I sold Gas Cubby in 2013 for $245k.
Mileage Log+ in 2015 for $20k + 10% until a $60k cap.
Mirror in 2017 for $405k.
I also sold trademark rights for “Cubby” for $110k in 2012 (my app business was originally called App Cubby and @LogMeIn launched the “Cubby” app).
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This Thursday: a founder opens his real books, LIVE on air.
@alwaysjoshp buys apps for a living. He's going to value one in public, with the founder sitting right there.
We're not saying whose app it is until we go live.
Thu Sep 17, 9am PT / 12pm ET / 6pm CET
📅 Set a reminder: luma.com/sub-club-live
📺 Watch: piped.video/watch?v=rWAjuAQw…
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We're valuing a real app, LIVE — part 1 nitter.net/i/broadcasts/1nxeLMWrE…
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Happening TODAY.
@drbarnard and I will spend 60 minutes teaching you how BlueThrone values apps.
- We're going to give you the theory of how buyers analyse apps
- Show you the easiest ways to increase the valuation of your app
- Take real data from real apps and show you how they impact valuation
@RevenueCat
@SubClubHQ
@BluethroneApps
Link in the top comment.
Made with AI
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"If I give you this $5k early, by October you're going to need another $5k, and then you're just in the cycle."
First app shipped. Apple hadn't paid yet. Dad said no to the bridge loan. So @drbarnard sold the Honda Accord. 🚗
Episode 100: piped.video/watch?v=olIJliFf…
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