The Sway Effect@SwayEffect

We are an 🏆 winning network of independent agencies driving brand reputation and putting diversity, equity, and inclusion at the center of everything we do.

theswayeffect.com
Joined November 2020
1,194 Photos and videos
Winning @PRNews Women Owned Agency of the Year for the second time in three years. #SwayEffect #grateful
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The Sway Effect retweeted
SiliconANGLE
@SiliconANGLE
Sep 25
Collibra brings runtime governance to enterprise AI agents ift.tt/iGdBjWn

Collibra brings runtime governance to enterprise AI agents - SiliconANGLE

Collibra brings runtime governance to enterprise AI agents through reusable context, automated stewardship and enforced controls.

siliconangle.com
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Cheers to being named to @PRDaily’s Top Agencies for 2026! 💥💪🏼💥 We’re just getting started! #PR #PRDailyAwards #TheSwayEffect
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We are incrediblly proud to be named to @PRDaily Top Agencies for 2026 - our third year in a row receiving this national recognition! 🏆 Thank you to our team, partners, and clients. #PR #PRDailyAwards #TheSwayEffect Read more below 👇: ragan.com/awards/events/top-…

Top Agencies Awards 2026 Event - Ragan Communications

ragan.com
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Proud to collaborate on the new series from @FIT and President Jason Schupbach. Read more via @wwd. #FITFutureForward #proudpartner
WWD
@wwd
Sep 25
FIT to Launch FIT Future/Forward Conversations, a Series of Live Talks With Individuals Shaping Global Creative Industries trib.al/fKMW1Ub
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The Sway Effect retweeted
WWD
@wwd
Sep 25
FIT to Launch FIT Future/Forward Conversations, a Series of Live Talks With Individuals Shaping Global Creative Industries trib.al/fKMW1Ub

FIT to Launch FIT Future/Forward Conversations, a Series of Live Talks With Individuals Shaping...

The conversations are with Individuals shaping global creative industries

wwd.com
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‘@Appian CEO @mwcalkins talking #AI alignment on @CBSNews with @MajorCBS. #TSEclientwork
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The Sway Effect retweeted
Jennifer Risi
@JenRisi
Sep 25
New business with Brooks. @SwayEffect
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In @eMarketer’s new report, Madison Logic CEO Keith Turco shared insights with #AI analyst Jacob Bourne on how marketers must collect, connect, control, and measure data in an AI-driven landscape. #MarTech #TSEclientwork Read the report overview below👇: emarketer.com/content/market…

Marketing Data Trends 2026

AI is raising the stakes for marketing data quality and connectivity and changing how it’s being used. Here’s how first-party data, outcome-based measurement, interoperability, and AI are reshaping...

emarketer.com
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From a garage in Boulder to a household name in phone accessories - check out @PopSockets David Barnett as this week’s featured Power Player on @cheddar, sharing the story behind how a simple idea became a global brand. #TSEClientWork Full segment👇 : iqmediacorp.com/ExternalIfra…
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Earlier today on @SiliconANGLE @theCUBE, @collibra CEO @fvdmaele sat down with @furrier to discuss how Collibra’s latest product launches give enterprises the guardrails and confidence needed to scale #AI safely. #TSEclientwork thecube.net/events/neo4j/the…

Felix van de Maele, Collibra | Neo4J GraphSummit NYC 2026

thecube.net
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27th on Sale event benefiting @FIT Foundation. #proudpartner
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The Sway Effect retweeted
OncoDaily
@oncodaily
Sep 22
Economic and Health Benefits of Expanding At-Home HPV Self-Collection Options - Linda Eckert @drlindaeckert oncodaily.com/voices/linda-e…
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In @politico Magazine, @Appian CEO @mwcalkins spoke with @SophiaCai99 about the shifting dynamic between Washington and frontier #AI developers as national security and regulation collide. #Tech #TSEclientwork Read the full feature below👇: politico.com/news/magazine/2…

The Company Trump Can’t Ignore

The president wanted to unleash AI. Then came Anthropic.

politico.com
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‘Consolidation doesn’t mean contraction across the board; it’s how an industry reinvents itself.’ Insights from Madison Logic’s CEO Keith Turco from his latest conversation with @DG_Report on the shifts redefining #B2B and #MarTech. #TSEclientwork demandgenreport.com/industry…

Budget Consolidation, Gen Z Buyers, and the AI Shift Redrawing B2B Marketing - Demand Gen Report

Budget consolidation, Gen Z buyers and AI are reshaping B2B marketing. See what leaders say about CMO cuts, fractional roles and where budgets go next.

demandgenreport.com
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‘@collibra CEO @fvdmaele spoke to @CIOdive about how enterprises are paying a costly ‘hallucination tax’ due to poor data foundations. The solution: quality data access that gives #AI agents the right context to act safely and efficiently. #TSEclientwork ciodive.com/news/ai-failures…

AI failures often trace back to poor data foundation: survey

More than half of enterprises are working to establish clear lines of internal accountability for AI outputs, a Collibra study conducted by Harris Poll found.

ciodive.com
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For @MedEconomics, @WatersCorp’s Dr. Jeff Andrews discusses how at-home HPV self-collection can expand access to cervical cancer screening and help reach women who are unscreened or underscreened. #TSEClientWork Watch here👇: medicaleconomics.com/view/wh…

What at-home cervical cancer screening means for physicians | Medical Economics

Nearly 1 in 7 women ages 30 to 65 have never had a cervical cancer screening.

medicaleconomics.com
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“Sports is part of culture and culture is what we live for” - @TheStanley1913 Chief Brand Officer Kate Ridley @FastCompany #FCFestival #TSEClientwork
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“We design for function, fashion and accessibility. It’s our job to listen to our consumers” - @TheStanley1913 Chief Brand Officer Kate Ridley @FastCompany #FCFestival #TSEClientwork
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“We think about consumer centric design across every touch point of the organization” - @TheStanley1913 Chief Brand Officer Kate Ridley @FastCompany #FCFestival #TSEClientwork
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Cervical cancer is increasing in this country. Currently, one woman dies every two hours in the United States of this preventable cancer. @WatersCorp Capital Hill Lunch Briefing #TSEClientwork
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