Here for optimizing failed payment recovery and reducing involuntary churn 💯
For transactional dunning over text - we see our blue iMessage help a lot, think the blue bubbles helps with trust 🔒
most sub brands are massively underusing email.
do these if you want better retention + higher LTV:
subscription started: don’t throw your subs into your normal post purchase (your “normal” post purchase should upsell subscription and get them here), focus on getting them to actually use the product, setting expectations + getting them to see value before rebill 2
failed payment: the easiest to recover. they didn’t choose to leave. make updating payment stupidly easy + have follow-ups around the retries.
cancellation: better to segment by reason (too expensive/too much stocked already/no results etc) , but whole point is to win back the customer.
paused sub: these customers haven’t churned yet. remind them why they subscribed, address the likely reason they paused + give them a reason to reactivate before a temporary pause turns permanent (go less aggressive here)
rebill 3: more education around results and consistency.
vip segment for subs who went through 3+ rebills.