Sydney Sweeney's naked sports betting ad for Novig is sparking backlash from Olympic athletes.
“I don’t know wtf Sydney Sweeney was doing, but it’s 2026. Stop sexualizing women in sport," wrote British athlete Lucy Davis.
Ariarne Titmus, a former Australian swimming champion, added: “I can’t describe how infuriated I feel when I watch this. Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is – teamwork, friendship, dedication, excellence, unity. How do we live in a world where monetizing a woman’s body and sexualizing women’s sport is still a thing?”
variety.com/2026/digital/new…