Day 3 of the swell! I made it back out to Juno Beach this morning to capture more of the surfing action. Three days of great waves and plenty of action along the coast! Here’s a look at today’s session.

Meta ($META) CEO Mark Zuckerberg said the company’s new AI agent, Muse, will remain free for a large amount of usage as Meta experiments with a transaction-based business model. Rather than relying primarily on subscriptions, Zuckerberg said Meta eventually wants to make money by taking small fees when Muse completes transactions on a user’s behalf, such as purchases, travel bookings or bill negotiations. Muse launched with a free tier alongside $20 and $100 monthly subscriptions for heavier users. Meta AI chief Alexander Wang said the agent has already helped users find refunds, lower insurance costs and negotiate recurring bills. Meta is also rapidly expanding Muse’s shopping capabilities. Walmart ($WMT), Best Buy, Gap, Sephora, Wayfair, Dick’s Sporting Goods, Ulta Beauty and Fanatics are among the retailers integrating with the platform. Expedia is joining for travel planning, while Instacart will support grocery purchases. Productivity integrations include Box, GitHub, Granola and Notion. Muse already has access to Shopify’s ($SHOP) product catalog and can complete purchases using Stripe’s Link and Shop Pay. Meta has also added PayPal support to expand payment options globally. The agent launched with additional connectors including Spotify, Plaid and Ticketmaster, positioning Muse as a platform capable of acting across multiple consumer services rather than functioning only as a chatbot. Meta recently opened the connector platform to outside developers, and Wang said more than 1,500 developers have already applied to build integrations. JPMorgan analysts have suggested Muse could become one of the most widely used consumer AI applications since ChatGPT if adoption continues to accelerate.