Today, we’re announcing that we signed a definitive agreement to acquire @TVisionInsights, bringing industry-leading #attention #measurement directly into Viant’s AI-powered programmatic platform. For years, advertisers have been forced to rely on fragmented, self-reported metrics across platforms, making it difficult to understand what’s truly driving #performance. By integrating TVision’s second-by-second, eyes-on-screen attention data into our Intelligence Layer, Viant is introducing a new standard: objective, market-wide measurement that goes beyond impressions to what actually captures viewer engagement. #Attention is the new currency. Combined with Viant’s Household ID and IRIS_ID, advertisers can now activate and optimize campaigns with a continuous feedback loop across planning, buying, and measurement to unlock greater precision, smarter bidding, and stronger business #outcomes. The result is the ideal trifecta for success on #CTV: identity, context, and attention unified in one independent platform. Viant Co-Founders @TimVHook and @cvanderhook explain why this marks a major shift toward unbiased measurement and performance-driven CTV in the exclusive with Ryan Joe, Editor in Chief at @Adweek, here: adweek.com/programmatic/excl… #Attention #CTV #Adtech #ProgrammaticAdvertising #ViantAI #DigitalAdvertising #Streaming #AI #PerformanceMarketing | @iris_tv

🚨 𝟵𝟰% 𝗼𝗳 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗱𝗲𝗺𝗮𝗻𝗱 𝗶𝗻 𝗖𝗧𝗩. That's how much of the CTV market Direct Access now reaches, live across the industry's largest publishers through a fee-free path to execute a deal. NEWS 📰: Today we're expanding Direct Access, Viant's flagship Supply Path Optimization solution, to support programmatic guaranteed and private marketplace deals, alongside open market buying. Advertisers can now execute deal-based and open-market buys through the same fee-free path, at scale, across virtually the entire premium CTV market. More dollars going to working media. 🤝 More efficient media investment. More flexibility for every campaign. Read the announcement from today: viantinc.com/company/news/pr… #DigitalAdvertising #CTVAdvertising #SupplyPathOptimization

From a record field of entries to the top of the buy side. 🏆 Viant has been named 𝗕𝗲𝘀𝘁 𝗕𝘂𝘆-𝗦𝗶𝗱𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 in the 2026 @Digiday Technology Awards, selected from a record number of entries in recognition of our leadership in CTV. Viant has invested in CTV because maximizing value for advertisers means doing more than capturing existing demand. It means creating new demand and the next customer. That’s why Viant has built a proprietary intelligence stack specifically for CTV, combining identity, context, attention and supply quality signals to help advertisers drive growth and stronger outcomes. Congratulations to the entire Viant team, and thank you to @Digiday for the recognition. #DigidayAwards #ConnectedTV #AdTech #ProgrammaticAdvertising #Measurement #CTVAdvertising

The TVision Power Score measures attention, engagement, and viewership across CTV. The Emmys may be over, but the TV conversation isn't. 👀 Here's the latest TVision Power Score, which measures the shows garnering the highest attention scores among consumers 🥇 Ted Lasso 🥈 Reacher 🥉 Furious Getting attention is one thing. Keeping it is what makes a hit. #Streaming #AudienceAttention #Emmys2026

What if better advertising performance starts before the media plan does? 💡 Brands, agencies, and technology partners each play a critical role in driving results, but when every partner is optimizing toward a different definition of success, even the best technology hits a ceiling. In her latest article for Viant, Amanda Sheplee, VP of Agency Partnerships, introduces the Performance Triangle: a framework for aligning brands, agencies, and technology partners around one shared business outcome. AI can automate execution. AI can optimize in real time. What it can't do is decide what real success should look like. That's still a human problem, and it's the one most campaigns skip past. Read Amanda’s latest piece on why earlier collaboration, shared accountability, and alignment are the unlock for better outcomes: 🔗 viantinc.com/insights/blog/p… #Adtech #Media #AgenticAdvertising #AgencyPartnerships #PerformanceMarketing #AdAgency

Great people build great companies, and we're excited to welcome Steve Kurtz to #TeamViant, as covered in @adage. Steve's deep understanding of the media and adtech landscape, along with his experience at The Trade Desk, Amazon, Transmit, and more, makes him an outstanding addition to our sales leadership team. His perspective will be a valuable addition in advancing Viant's mission to maximize advertiser value and build a more transparent, intelligent future for media. Welcome, Steve. adage.com/on-the-move/people…

We’re proud to welcome Craig Abrahams to #TeamViant as the newest member of our Board of Directors!🎉 Craig brings more than 25 years of experience across technology, digital media, and entrepreneurship. As a co-founder of Caesars Interactive Entertainment, he orchestrated the acquisition of Playtika, later serving as its President and CFO. Over 15 years, he helped guide the company through a strategic acquisition strategy that culminated in its sale for $4.4 billion in 2016, one of the largest mobile gaming transactions of the decade, and subsequently Playtika’s IPO in 2021. His experience scaling a global business through hypergrowth and strategic M&A makes him a valuable addition as Viant enters its next phase of accelerated growth. With the advertising industry at an inflection point, Craig's expertise in scaling technology businesses and his perspective on the potential of AI and proprietary data will be instrumental as Viant continues advancing the future of #ConnectedTV, #AI, and programmatic advertising. Check out the full press release here🔗: viantinc.com/company/news/pr… #DSP #Adtech #AdtechLeadership #CorporateLeadership

“When nobody's in the room, it's not an impression. It's an invoice.” — Tim Vanderhook, Co-Founder and CEO, Viant @TimVHook joined Jay Altschuler (SVP, Global Media & Agency Relations, @Mastercard), Yan Liu (CEO & Co-Founder, @TVisionInsights), and Pooja Midha (Executive in Residence, @LUMA_partners) for a discussion hosted by @Beet_TV on how real-time attention data is changing the way advertisers buy CTV. With @TVisionInsights measuring eyes-on-screen attention, Viant can bring that data directly into the DSP to help advertisers identify and activate against the moments when audiences are actually watching, pairing those insights with exclusive content-level data from @iris_tv. The future of CTV isn't just knowing where an ad ran. It's knowing whether someone even saw it. Watch panel highlights from @Beet_TV here⬇️ #ConnectedTV #Attention #Adtech #Advertising #MediaMeasurement #Viant

$DSP earnings call: Revenue up 34% 50% of revenue from CTV 5% of revenue from e2e Outcomes product 80% of CTV transacted direct (up from 50% Q1) Peak Knicks Game 5 impressions were worth $120 CPM per TVision product Iris content ID on 50% of CTV bidstream, 70% by EOY

📈𝗩𝗶𝗮𝗻𝘁'𝘀 𝗤𝟮 '𝟮𝟲 𝗘𝗮𝗿𝗻𝗶𝗻𝗴𝘀: 𝗥𝗲𝗰𝗼𝗿𝗱 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲🚀 Viant delivered a record second quarter, with 𝟯𝟰% 𝘆𝗲𝗮𝗿-𝗼𝘃𝗲𝗿-𝘆𝗲𝗮𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵, record CTV spend, accelerating enterprise adoption, and continued momentum across ViantAI. As Tim Vanderhook, Viant's CEO & Co-Founder, said on today's earnings call: “As our second-quarter results clearly indicate, Viant has entered into a new phase of accelerated growth, propelled by the continued adoption of our platform by major U.S. advertisers.  Ramping spend from these clients contributed to one of our strongest top-line quarters ever as a public company. Our momentum is accelerating and is supported by the 𝗹𝗮𝗿𝗴𝗲𝘀𝘁 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗼𝗳 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆'𝘀 𝗵𝗶𝘀𝘁𝗼𝗿𝘆. Our differentiated value proposition, further enhanced by the integration of TVision’s attentive insights, is resonating with advertisers and agencies more so than ever before." Read about Q2 Earnings here🔗: viantinc.com/company/news/pr… #Viant #Earnings #Adtech #ConnectedTV #DigitalAdvertising