Excited to announce the expansion of Magnite Orchestration.
Orchestration now extends across linear and addressable TV, CTV high-impact formats, digital audio, and display. New supply partners include DIRECTV, Samsung Ads, iHeartMedia, local linear via ITN, and many more
What this means for publishers: We're working with you to turn your inventory into machine-readable products at scale. Richer context, audience insights, and rates.
What this means for buyers: We're making it easier than ever for buyer agents to discover premium supply, launch omnichannel campaigns, and optimize spend.
We've integrated agents from agency holding companies, independent agencies, and tech vendors like Newton Research and Databricks with more in the works.
By connecting agents across every screen, we're partnering with the ecosystem to drive a major shift in how advertising dollars transact.
Full press release in comments 👇