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"WE7 AI estimates that agentic advertising could produce 2–4x more carbon emissions per impression than traditional programmatic because of the additional AI computing involved."
NEW: Scope3 pivots again. Will the latest shift work?
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NEW: Scope3 pivots again. Will the latest shift work?
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NEW: @IABTechLab’s AAMP 3.0 introduces OpenProposal to make agentic media buying more scaleable.
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adtechradar.com/2026/09/22/i…
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NEW: Adtech M&A continues to roll on as @taboola buys Dianomi and @infilliontech buys @Foursquare.
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NEW: OpenAI is testing Sponsored Agents, letting ChatGPT users move from an ad into a clearly labeled conversation with a business-sponsored AI agent.
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NEW: Google’s adtech antitrust remedies have been unsealed.
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adtechradar.com/2026/09/16/g…
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Nice to be quoted here!
NEW: A new @PixalateInc report found that 41% of mobile in-app ad traffic was invalid in Q2 2026.
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NEW: A new @PixalateInc report found that 41% of mobile in-app ad traffic was invalid in Q2 2026.
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AdTechRadar retweeted
NEW: Did Google give away ad credits to a 9/11 conspiracy group?
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Kind of hilarious to see the last 48 hours dominated by “AI could kill us in 10 years,” while the ad industry is like, “Hey, we just launched an agentic campaign in Germany where a bot we spun up over the weekend bought an impression.”
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NEWS: Amazon DSP expands to ChatGPT Ads.
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NEW: @magnite launches first agentic campaign in EMEA.
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NEW: Circana is adding Google’s Meridian MMM framework to its Liquid Mix measurement platform.
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adtechradar.com/2026/09/08/c…
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Some are claiming this is a record for the shortest time between a company joining and then exiting the S&P 500.
Not sure if true but a dubious honor, of course.
NEW: The Trade Desk is being dropped from the S&P 500.
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NEW: The Trade Desk is being dropped from the S&P 500.
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NEW: The Trade Desk cuts 15% of its workforce globally. This follows smaller reorgs in 2024 and 2025.
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adtechradar.com/2026/09/04/t…
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NEW: 20 reactions (from X) to Google's big adtech antitrust win.
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adtechradar.com/2026/09/03/g…
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NEW: Google wins. Judge says no AdX spin out.
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adtechradar.com/2026/09/02/g…
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NEW: Amazon pushes back on FTC lawsuit over Sponsored Ad auctions.
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adtechradar.com/2026/09/01/a…
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