Today we're launching Realize ID. As our CEO @AdamSingolda put it: “With AI reshaping search behavior, and established channels hitting efficiency ceilings, performance marketers need to reach consumers across the trusted, independent environments where they actually research and decide, and act on that intent before it disappears.” That's exactly what Realize ID does. Read our PR taboola.com/press-releases/r…

"The platform is very nice and its usability is on a high level." That's how Stas Slota, CEO of media-buying agency LeaderPrivate, sums up the move to Realize, @taboola's performance advertising platform, after hitting a wall with moderation and restrictions on paid social. Tell us: what's the biggest frustration you've had running campaigns on social platforms?

On stage at #DMEXCO26 discussing Realize ID. Krishan Bhatia, Taboola’s Chief Business Officer, joined the panel at @dmexco to break down how Realize ID captures full-context consumer intent across the open web.

Realize ID understands billions of complete buyer journeys and uses advanced AI to connect media consumption and buying behaviors, predicting intent before it becomes obvious. “To scale today, performance marketers must capture consumers across trusted environments beyond search and social, where buyers actively research, compare, and form decisions across dozens of independent content touchpoints,” said @AdamSingolda CEO at Taboola. Realize ID leverages Taboola’s unique data that captures the full context of the consumer journey. It’s a unified identity solution that allows advertisers to understand, reach, and drive conversions for consumers who show intent across a fragmented internet, fueled by Taboola’s unique access to consumer intent data on the open web. Read our PR taboola.com/press-releases/r…

Curious what drives us to lead in performance marketing? It’s our people! 👥 Nearly 2,000 Taboolars, across 22 countries, bringing countless languages and cultures together to build performance advertising tech that goes beyond search and social. Curious to know what it’s actually like? Get to know the honest stories of what it's like to work at Taboola: taboola.com/taboola-life/top…

Readers expect to get answers in the moment, without losing the thread of what they were reading. But their curiosity doesn’t need to kill your readership. With DeeperDive, @HuffPostUK readers have a reason to stay. Take a deeper look into how by how much 👉 And dive into the case study taboola.com/resources/case-s…

Join us in congratulating @AdamSingolda, our Founder & CEO, on being named Technology Founder of the Year by @Digiday! 🏆 Digiday's recognition centers on DeeperDive, our AI Answer Engine for publishers. Partners like Gannett, The Independent and many other publishers have adopted it, and DeeperDive users generate nearly 3x more revenue per user. Learn more about DeeperDive taboola.com/deeperdive/ See the full list of 2026 winners here: bit.ly/4hfm1Yk

We have a view most marketers don't, thanks to the thousands of advertisers and hundreds of thousands of campaigns across the open web. Here’s what our SVP of Strategy & Corporate Marketing, Tom Inbal, is seeing: CPA variance across our network shrank by around 50% (based on a simplified but telling curve). AI has raised the floor and compressed the ceiling at the same time. He calls it alpha decay, and understanding it is the first step to beating it.

From leadership to learning, the spotlight is shining bright on Country Manager, Chiara Ranno. Read on to learn how Chiara’s leading the charge in putting performance marketing on the map across Italy with her small (but mighty) team. ow.ly/sZIh50ZBRzy Ciao from Taboola Italy! 👋 #TaboolaLife

Dayana Luiza left Taboola in 2022 and came back in 2023. What stood out that inspired her return? Our transparency, commitment to our people, and the "one Taboola" energy she feels each day. Swipe to hear Dayana's story for rejoining #TaboolaLife

Having tens of thousands of advertisers and hundreds of thousands of campaigns across the open web gives us a view that most marketers don’t have. Tom Inbal, our SVP of Strategy & Corporate Marketing, shared on stage what he and his team are seeing: the variance in CPA across our network shrank by around 50%, (based on a simplified but telling curve). AI has raised the floor and compressed the ceiling at the same time. Tom calls it alpha decay. Here’s our take on what the outperformers are doing differently: taboola.com/taboola-updates/…

The holidays aren't one long sales push. Tyler Sorensen, Sr. Creative Strategist at Taboola, breaks down how your creative strategy should shift week by week this Q4

Stay tuned for a fun pod about AI, advertising, branding… and somehow, I was even crazy enough to get into GDP and the economy (madness) With the one and only @profgalloway

Exciting days …. @Taboola has today announced a recommended offer to acquire Dianomi. … stay tuned for more. Thanks @larakiara @BusinessInsider 🙏 businessinsider.com/taboola-…

Taboola has today announced a recommended offer to acquire Dianomi. For more details see the link: bit.ly/4AeJ7qB

Walking, talking, specs-ing

195 million people read USA TODAY every month. DeeperDive, our AI answer engine for the open web, gives readers a conversational experience on-site, so the conversation stays right next to the journalism that started it. "It really takes the user experience from coming to our site, clicking on a story, reading it, and leaving, to the opportunity for a user to click on a story, read the story, engage with it even deeper, learn more about that topic." Shares Rachel Kilroy, Senior Product Manager at @USATODAYCo Where does your reader go after they finish reading your story?

This was fun … @yoniassia @eToro @taboola

Our team's secret to next-gen performance marketing? Powerful AI 🤝 human expertise We asked a few Taboolars behind Realize+: "What’s a unique problem you’ve gotten to solve while building the tech?” Scroll through to read how the team tackles performance marketing’s biggest challenges

Not all AI tools are the same in your marketing portfolio. Our SVP of Strategy & Corporate Marketing, Tom Inbal, broke down the two roles AI plays.