Launching Realize ID: a unified identity solution built on @taboola's unique data from both sides of the transaction - publisher and advertiser. With Realize ID, fragmented signals become one connected view of intent, giving advertisers the upper hand to act while a consumer is still in active decision mode, before they’ve committed elsewhere. Early results: 2.4x increase in conversion efficiency thanks to signal-enriched predicted intent models. Read more: taboola.com/press-releases/r…

To reach the right buyers, OMD Taiwan used Realize to run native ads for sales campaigns and rich media display ads for Mercedes-Maybach launches, leveraging Realize ID to reach high-intent buyers. When put to the test against their existing media mix, Realize outperformed on engagement, time on site, and cost per session. Earning Realize a permanent seat in Mercedes-Benz Taiwan’s media plan. Read the case study: realize.com/case-studies/mer…

We've launched Realize ID: a unified identity solution built on @taboola's unique data from both sides of the transaction - publisher and advertiser. Every single buyer moves through dozens of touchpoints across the open web. Realize ID connects those signals into a single view of intent, so advertisers can act before a prospect converts somewhere else. Early results: 2.4x increase in conversion efficiency thanks to signal-enriched predicted intent models Read more: taboola.com/press-releases/r…

Ready or not, the holidays are around the corner and your creative ad needs to do more than feel festive. Tyler Sorensen, Sr. Creative Strategist at Taboola shares his tips:

"The platform is very nice and its usability is on a high level." That's how Stas Slota, CEO of media-buying agency LeaderPrivate, sums up the move to Realize, @taboola's performance advertising platform, after hitting a wall with moderation and restrictions on paid social. Tell us: what's the biggest frustration you've had running campaigns on social platforms?

Consumers today have dozens of touchpoints, fragmented across sessions as they research, compare and decide. If you want to scale beyond search and social, you need to capture those signals across trusted environments. That’s where Realize ID comes in. With Realize ID, you get a connected view of user behavior across each of these touchpoints. Turn scattered signals into one clear view of high-intent prospects: realize.com/data-advantage/

On stage at #DMEXCO26 discussing Realize ID. Krishan Bhatia, Taboola’s Chief Business Officer, joined the panel at @dmexco to break down how Realize ID captures full-context consumer intent across the open web.

Next-gen performance marketing runs on ̶c̶o̶f̶f̶e̶e̶ powerful AI paired with human expertise. When asked, "What’s a unique problem you’ve gotten to solve while building the tech?” Here’s what the Taboolars had to say:

We have a view most marketers don't, thanks to the thousands of advertisers and hundreds of thousands of campaigns across the open web. Here’s what our SVP of Strategy & Corporate Marketing, Tom Inbal, is seeing: CPA variance across our network shrank by around 50% (based on a simplified but telling curve). AI has raised the floor and compressed the ceiling at the same time. He calls it alpha decay, and understanding it is the first step to beating it.

On Realize, Jonas Olausson, Performance Marketing Manager at Aroundhome, found cost per new customer acquisition landing at a similar level to paid social, but with higher LTV and order values. "Performance has always been there. The numbers keep coming back," says Jonas The pressure of running paid search and paid social is on, and it keeps getting a little more expensive: rising CPMs, rising CPCs, and margins that keep getting thinner, so he decided it was time to look beyond the walled gardens. Are you seeing the same shift when you diversify beyond search and social?

Our team is in Cologne at #DMEXCO26, Hall 6, Booth A21, ready to talk about what's next for performance marketers who want to grow beyond the walled gardens. Come meet us at Hall 6, Booth A21 to hear about how Realize ID, our unique data advantage, that turns fragmented signals into a connected view of user behavior, giving you advantage over other performance marketers. ➔ Join our masterclass (in German) to gain the practical knowledge to unlock new growth levers at 2:30-3:00 PM, Hall 6. community.dmexco.com/event/d… ➔ Join the fireside chat "BMW Germany & Taboola Drive Intelligent Advertising Tech to Launch a New Era" at 3:50 PM, Center Stage. community.dmexco.com/event/d…

Performance marketing looks beyond search. 🔎🚀 @taboola launches ‘Realize ID’ to help advertisers capture open-web intent across fragmented consumer journeys and drive measurable conversion outcomes. #technology #consumerjourney #global marketech-apac.com/taboola-l…

Today we're launching Realize ID. As our CEO @AdamSingolda put it: “With AI reshaping search behavior, and established channels hitting efficiency ceilings, performance marketers need to reach consumers across the trusted, independent environments where they actually research and decide, and act on that intent before it disappears.” That's exactly what Realize ID does. Read our PR taboola.com/press-releases/r…

“We set an aggressive growth target and needed partners who could deliver both scale and efficiency. Realize proved it could do both. The platform has moved from a supporting channel to a primary performance engine in our media mix, and we plan to continue building on that momentum.” says Aysin Gultepe, Akbank’s Digital Sales and Growth Manager. @Akbank is one of Turkey's largest privately owned banks and provides retail, commercial, corporate, and private banking alongside payment systems and investment services to 13M+ active customers. Akbank needed to scale Axess (one of Akbank's flagship products, a mass-market credit card that rewards everyday purchases) credit card acquisition volume significantly while reducing total cost per acquisition. Akbank had been running campaigns on Realize to drive Axess credit card applications, with Optdcom managing execution and translating Akbank's marketing briefs into campaign strategy. Two Realize products became central to the campaign's impressive performance: Predictive Audiences and Motion Ads. The combination produced a net 41% reduction in total CPA while the campaign was running at eight times the previous year's investment. Understand the full picture through the case study realize.com/case-studies/akb…

“What surprised me the most about Realize is how friendly and committed to your success are the account managers and the salespeople. They just care about your success.” Simon Shagal, Director of Digital Marketing, at SuperGroup has been working with us for 14 years, making him one of our most tenured partners. As a global performance marketer, he needed a channel that could reach genuinely intent-driven audiences on the open web, without giving up on CPA or AOV efficiency. Simon built Realize into a core pillar of his acquisition mix, allocating about 30% of his overall acquisition budget to it. Because it's a CPC model, he engages users who've already signaled intent rather than just buying impressions, and access to Taboola's premium publisher network has also helped him achieve lower CPAs and higher AOV. How are you working on extending your reach beyond search and social?

Paid social ads only work until a competitor's ad shows up right next to yours in the same feed. Contextual targeting flips that: reach your customers in high-intent environments, where they're browsing and researching, not scrolling past you. Realize’s advertising expert Ari Del Rosario shares the formula to reach readers mid-research instead of mid-scroll: realize.com/marketing-hub/co…

We surveyed 200 performance marketing leaders across the US and UK and 81% said that they would increase open web investment if it offered the same AI automation they rely on in search and social. Agentic AI is delivering results. Where do performance marketers and advertisers want to take it next? Get the full report: realize.com/performance-agen… *Source: The Agentic Advantage in Performance Marketing, Realize Survey Report, May 2026

MediaForce is a global AI-powered customer acquisition platform that needed to optimize a shared budget across two complementary Desktop and Mobile campaigns for HealthyWallet, a personal finance publication. Regularly shifting budget toward the campaign delivering the lowest-cost conversions required ongoing manual management, making it harder to scale while maintaining stable performance. Budget Allocator, part of Realize+, replaced that with real-time reallocation, cutting CPA volatility by 85% week-over-week. “What used to swing 2-3x week to week now holds steady - which means we can commit to bigger budgets without second-guessing performance.” shared Noa Goldberg, Senior Media Buyer at MediaForce. What that resulted in over six weeks: ◆ 1,200+ conversions ◆ 38% lower average CPA ◆ 6.5x increase in average weekly spend ◆ 85% reduction in week-over-week CPA volatility

The holidays aren't one long sales push. Tyler Sorensen, Sr. Creative Strategist at Taboola, breaks down how your creative strategy should shift week by week this Q4

We’ve been shortlisted in the Martech Innovation category for the 2026 Performance Marketing World Awards, for our entry "Realize: The Open Web, Re-engineered for Performance." Recognition like this shows that the open web is being seen as a performance channel. We're in good company alongside our industry’s finest. @PMarketingW @taboola