This is not a political ad, even though I congratulate the Governor of Montana for doing something good. Nor is it a commercial for a big national bank, even though I congratulate
@WellsFargo for doing something good. This is actually an ad for mikeroweWORKS, even though I don’t mention my foundation by name until the last few seconds, or congratulate myself for doing anything at all. And yet, every time this ad airs, hundreds of people run to
mikeroweWORKS.org to apply for a work ethic scholarship or donate to the cause.
For that reason, I’d be grateful if you shared this. As you may have heard, we’ve got $10 million set aside for this next round of scholarships, and I’m doing what I can to make this our biggest year so far. I’m also curious about any theories you might have, as to why an ad that was filmed on my iPhone and cost exactly zero dollars to produce is outperforming all the others.