FOR AFRICA - CEO/PR & Marketing @mae_m_c_g - Radio Host @aphrobeats - Co-Founder @bolonmusicgroup - GRAMMY, BRITS, BET, MOBO & Forbes Member - HIGHLIGHTS⬇️
London, England
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- Following 866
- Followers 11,740
- Likes 81,861
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Leading Layi Wasabi’s UK PR campaign has been nothing short of amazing! We did 17 stops over 6.5 days
Thank you for hosting him:
- YouTube
- BBC 1Xtra
- 90s Baby Show
- Uncut Podcast
- In My Opinion Podcast
- Hoil Boys
- Lagos Meets London
- Sent Back Podcast
- Reprezent Radio
- The Beat FM London
- Westside Radio
- Afrobeats Podcast
- The Floor Mag
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I’m giving away ₦2million!
In 2024, I sponsored 3 incredible young music professionals to attend the 2024 Music Business Academy Course, this year we’re doing it again!
To win the ₦500,000 tuition fee, all you need to do is:
1. Retweet this post
2. Follow @_graceymae
3. Reply with a compelling reason why you should win this grant
The comments with the most likes will win! This year we have four winners: two selected from Instagram and two from X. Deadline is 11.59pm on 31 September 2026. Winner announced 6pm on 1 October 2026.
This grant is restricted to applicants currently living in Africa. Please check the MBA for Africa website for full details on this full year course.
Good luck!
GÍWÁ: A GRACEY MAE GRANT
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gracey mae retweeted
It’s not outside the realm of possibility for certain facets of this analysis to be correct. I recommend everyone watch “Soundtrack to a Coup d’État”. The documentary focuses on how the Eisenhower administration in collaboration with the King of Belgium, used jazz and Black American artist including Louis Armstrong and Nina Simone as a smokescreens alongside CIA operatives to divert attention from the assassination of Patrice Lumumba, the first democratically elected Prime Minister of Congo…
It has since been ranked by many organisations as one of the best documentaries of all time. Learn your history. primevideo.com/detail/0TSHJH…
Afrobeats And Its Links To US Secret Intelligence
Have you ever found yourself wondering why Afrobeats - the joyful soundtrack to the "Africa Rising" era from the late 2000s through the early 2010s - seems to have lost much of its energy and lustre of recent? Does it seem to you like the music no longer belongs to the fans and has become a distant, expensive product that nobody can relate with anymore?
You are not imagining it - in fact the reality of what has happened to Afrobeats is a lot darker than you would possibly imagine. Far from just a fresh music genre that embodied the sounds and aspirations of a new generation across the continent, it has been coopted into the arsenal of the US government's extensive foreign influence and interference tools. In fact, your favourite Afrobeats artist, as incredible as it sounds, most likely now has a handler permanently assigned to them by the US State Department.
In this special report, The Spearhead Senior Reporter Mckay Chukwu examines a story that has been hiding in plain sight for years, detailing the State Department's well-funded cultural interference infrastructure which has been deployed all over the Global South to bend entire populations and their governments toward the foreign policy goals of the US government.
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gracey mae retweeted
I say this as a friend. The only ppl who should care about album sale numbers are the artist record label.
Enjoy the music,
Or don’t.
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gracey mae retweeted
Several labels recently froze marketing spend for Q4, with pre-approved budgets being slashed. Expect fewer high-profile releases before the end of the year, with artists holding albums for 2027.
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gracey mae retweeted
It’s time for Aphrobeats with @_graceymae x @SugaSpixe from 7-9pm
Listen live: @thisiswestside | Westside Radio (DAB) | 89.6FM (London)
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I like this tweet I Love Pleonasms. Cease means stop and Desist means Do Not do it again. This is called a legal doublet, comprised of words that are irreversible binomials, like "for all intents and purposes" and "aid and abet" or even "law and order". Fun!
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There’s a babe on tiktok that has launched a market place for pre-loved Aso Ebi. You can buy, sell and rent outfits you’ve made that have limited re-wear value. It’s such an ingenious idea!
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Here are 7 things I learnt on a 30 stop tour across the USA & Canada. The tour works best when…
1. The tour manager is responsible for logistics and operations regarding the performance. They also look after transportation, accommodation, and sometimes subsistance. They are usually on the promoters side. See them as the product manger.
2. The road manager often comes from the artist’s team or label and looks after welfare, quality control and morale. See them as the project, process and people manager.
3. You can’t have the same set list in every city. Check the backend data and triage it so you can pivot the performance for most impact.
4. You need to take out insurance. Tour buses will break down. Equipment will get faulty or lost. Ease your mind by having a back up.
5. Interaction with the crowd during the performance makes it all the more memorable. Call and responses work well! Pause to teach the crowd newer songs. Be engaging!
6. Post show amplification drums up interest for the next stop. Have a separate marketing budget from the promoter to keep the buzz going and build anticipation
7. Fitness and movement is essential to maintaining stamina on the road. Be as active as possible!
Bonus ones that still tickle me… we don’t have to find Nigerian food in every city. Try the local delicacies please! Oh and take care of your team. Have empathy and compassion.
Our travel party was:
- Artist
- Artist Manager
- Tour Manager
- Road Manager
- DJ
- Sound Engineer
- Photographer / Videographer
- Driver
If you ever planned a tour, been on tour, watched a tour, talk to me. What did I miss? Comment below ⬇️
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gracey mae retweeted
40% independent is a massive win for creator autonomy, but independence without infrastructure is just a fast track to a mess.
Beyond these 5, artists need to watch out for audit rights and territorial scope.
If you don't track where your money is flowing globally,……
40% of all music released worldwide is done independently. That’s the highest it’s ever been!
Before you sign any contracts, here are 5 key terms you should know. Save this for later!
1. Cross Collateral: Money from one release can be used to pay back money owed from another
2. Delivery and Acceptance: The difference between you sending the music and the company accepting it
3. Key Person Clause: gives you specific rights if the person your deal depends on leaves the company
4. Escalation: increasing your rate once key deliverables are met
5. Reversion: reducing someone’s rights after a milestone is met or a time period lapses
What key term did you learn?
Lawyers tap in. What else should we look out for?
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40% of all music released worldwide is done independently. That’s the highest it’s ever been!
Before you sign any contracts, here are 5 key terms you should know. Save this for later!
1. Cross Collateral: Money from one release can be used to pay back money owed from another
2. Delivery and Acceptance: The difference between you sending the music and the company accepting it
3. Key Person Clause: gives you specific rights if the person your deal depends on leaves the company
4. Escalation: increasing your rate once key deliverables are met
5. Reversion: reducing someone’s rights after a milestone is met or a time period lapses
What key term did you learn?
Lawyers tap in. What else should we look out for?
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