Our co-founder and CEO @TomerSharoni joins HSC Asset Management by @mpost_io to talk about how crypto companies can find and reach high-value users based on what they actually do on-chain. Thanks to HSC for having him. Registration is in the post below.

Last call 🎟️ One full @SBCGAMINGNEWS (SBC Summit in Lisbon), all three days, Sept 29 to Oct 1 Follow + repost to enter Winner announced tomorrow

We'll be at @SBCGAMINGNEWS (SBC Summit in Lisbon), 29 Sept – 1 Oct. 🇵🇹 @keithhutch10, Lorenzo, and Jonathan are there all three days. We also have one spare pass. We spend our days helping companies identify high-value users with data instead of guesswork. For this one we're using a random draw. Follow + repost to enter. Winner picked Friday.

In France, 21% of people own crypto. Higher than the US. Higher than the UAE. Nobody's media plan reflects that.

22 Sept is worth clearing if you work crypto cases. Digital Experience, Arnhem. Six sessions on crypto tracing alone, plus OSINT and forensics. All in English. See you there!

A question we'll be asking a lot in Lisbon: how long does it take you to find out a new user is one of your most valuable? If the answer is measured in months, that's the conversation we want to have. @SBCGAMINGNEWS Summit Lisbon, 29 September to 1 October.

Every crypto brand runs ads in the same three places. CoinMarketCap. CoinGecko. A block explorer. Same shrinking pool, everyone bidding against each other, priced per placement instead of per wallet. Your audience spends almost none of its time there.

2 billion wallets is not a moat. Anyone with engineers can index a public blockchain. The hard part is knowing which of those wallets is on your site right now. That's the entire product.

$15B in bitcoin seized. The largest forfeiture in US history. The man it was taken from is still at large. In pig butchering cases the tracing works. You get within a few hops of the operator's wallet, then it stops. Finding the money was never the hard part. Learn more ↓

A small fraction of your users drives most of your revenue. Everyone knows this. Almost nobody prices acquisition like it's true. CAC is an average. Averages lie when one customer can outweigh ten thousand.

Your CRM doesn't rank customers by value. It ranks them by how much value they've already given you. Tier 3 isn't a verdict. It's an admission that you don't know yet. We know on the first visit.

Somewhere on your site right now is a visitor worth $124K. Your CRM thinks they're nobody. We don't.

The most effective Tornado Cash user isn't the most sophisticated. It's the most patient. Deposit. Wait weeks. Withdraw into a fresh wallet. Route it onward. No transaction link. No timing correlation that survives cross-examination. No funding wallet. Better analytics doesn't fix that. The limit is the protocol. Untraceable at the protocol. Still visible above it. ↓ Full playbook below.

Most ad platforms optimize for who converts. Not who's worth converting. The process is familiar. You run the campaign. Google, Meta, or TikTok optimizes toward whatever conversion event you give them, a signup, a deposit. The algorithm chases volume, because that's the only signal it has. It works. It also spends the same budget finding a $20 depositor as a $20,000 one, because at the moment of conversion, they look identical. The uncomfortable part is that the value signal exists before the click, not after the deposit. Every anonymous visitor already carries a predicted value, built from financial behavior your ad platform has never seen. Feed that in as the optimization event instead of the conversion itself, and you're not just finding your best users. You're teaching the algorithm to go find you more of them. That's value-based bidding on Addressable. Predicted value, sent to your ad platforms pre- and post-conversion. +20% Day 60 ROAS. Measured by your own attribution, not ours. Stop paying your platform to guess who's worth chasing.

The happiest happy hour 🥙

Ace Alliance gave @keithhutch10 a badge that says VIP. We'd have known that without the badge. That's kind of the whole point of what we build - spotting who matters before anyone prints a badge for them. In Riga this week for Ace Alliance, come say hi! 🇱🇻

Tornado Cash isn't under US sanctions anymore. It's still where the biggest laundering cases go dark. About a quarter of the Bybit hack funds stayed untraceable through mixers. That isn't a tooling gap, it's the protocol. New playbook: working Tornado Cash cases in 2026 ↓

Our BD Director @keithhutch10 is heading to Ace Alliance in Riga this week (Aug 6-7). If you're an operator or affiliate still waiting weeks to find out who your best users actually are, come find him. We're showing operators how to spot their highest-value players on day one, before the first deposit even lands. Riga in August, poker at Olympic Voodoo, and a lot of good conversations about what's actually possible with crypto intelligence. Say hi if you're around.