Google isn’t missing distribution. It’s missing creator incentives.
AI Overviews already save users time. But if creators stop getting clicks, traffic, and attribution, why keep creating?
AI can answer faster, but the web still needs people to create the answers.
Google has:
Chrome
Android
Search
YouTube
Gmail
Maps
Billions of users
Basically the ultimate distribution machine
Yet people still reach for Claude or GPT
What is Google missing ?