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new ways creators can grow, earn, and create. @colinandsamir share their highlights from #MadeOnYouTube 🎬

This is what it looks like to innovate in the @YouTube Era, where entertainment is built from the ground up by creators and the communities that fuel them. At our fifth annual #MadeOnYouTube, we announced 30+ new products and features to power the next wave of creativity and give you more control over how you watch. We’re introducing custom feeds you can tailor to your interests, moods and routines, new conversational tools to explore what you love, plus new ways to follow the stories you love and connect with creators. To bring fans closer to their favorite @YouTubeCreators, new features like interactive showdowns, co-streaming and live reactions are making streams even more fun. And we've renewed our partnership with @Coachella to remain the exclusive livestream home of music’s biggest festival. For creators, we’re investing across every stage of the creative journey. That includes AI-powered tools in YouTube Studio to handle the heavy lifting of production, new ways to test what resonates with their audience and expanded storytelling formats. We continue to build the most diversified revenue engine on the planet. That means backing creators with the largest ad revenue payouts in the industry, a share of our booming subscription business and a growing suite of fan funding products. And we're increasingly focused on a new engine of growth: fueling the brand-creator ecosystem. I’m grateful to all the creators who spent the day with us. And most importantly, a huge thank you to all our YouTube teams who work so hard every day to build these innovative products.

Some highlights from #MadeOnYouTube, where we announced 30+ new features and products for @YouTubeCreators, artists and viewers 🧵👇: Our next wave of innovation for the @YouTube Era puts more control in your hands, starting with the keys to your homepage: 🔑 With custom feeds, you’ll soon be able to design dedicated feeds for any mood or routine using simple conversational prompts.