Thank you, @troyesivan, for being part of #MadeOnYouTube this year! Troye got his start right here on @YouTube, sharing bedroom covers and candid vlogs while building a community of fans all over the world. Today, he’s selling out arenas and bringing that same authentic approach to his music and visual storytelling. Can’t wait for his new album next month!

So much energy and creativity in NYC with @YouTubeCreators at #MadeOnYouTube. Our job is to innovate and build creators the ultimate stage to share their story, so they can focus on their craft and create moments the world never forgets. @YouTube remains the epicenter of culture because of them and the unmatched passion of their communities.

Custom feeds are the next step in giving viewers more control over their YouTube experience. Really proud of how hard the team worked to build this. Great breakdown by @WIRED on how they work in practice.

Nice catching up with @Kantrowitz at #MadeOnYouTube. We covered a lot of ground, from AI and creators to live sports and what’s next for @YouTube.

What a day in New York City with so many incredible @YouTubeCreators and artists! At #MadeOnYouTube, we shared our next wave of innovation for the @YouTube Era. Creators and artists took the stage to introduce our latest tools and show what’s possible, from custom feeds to conversational discovery with Ask Music and intelligent creation tools in YouTube Studio. 

Thanks to everyone who made this day possible!

This is what it looks like to innovate in the @YouTube Era, where entertainment is built from the ground up by creators and the communities that fuel them. At our fifth annual #MadeOnYouTube, we announced 30+ new products and features to power the next wave of creativity and give you more control over how you watch. We’re introducing custom feeds you can tailor to your interests, moods and routines, new conversational tools to explore what you love, plus new ways to follow the stories you love and connect with creators. To bring fans closer to their favorite @YouTubeCreators, new features like interactive showdowns, co-streaming and live reactions are making streams even more fun. And we've renewed our partnership with @Coachella to remain the exclusive livestream home of music’s biggest festival. For creators, we’re investing across every stage of the creative journey. That includes AI-powered tools in YouTube Studio to handle the heavy lifting of production, new ways to test what resonates with their audience and expanded storytelling formats. We continue to build the most diversified revenue engine on the planet. That means backing creators with the largest ad revenue payouts in the industry, a share of our booming subscription business and a growing suite of fan funding products. And we're increasingly focused on a new engine of growth: fueling the brand-creator ecosystem. I’m grateful to all the creators who spent the day with us. And most importantly, a huge thank you to all our YouTube teams who work so hard every day to build these innovative products.

#MadeOnYouTube is back tomorrow. Stay tuned for what’s next ▶️

To wrap up the design principles series I've been sharing, our final principle is to build for the ecosystem. @YouTube lives on phones, tablets, computers and living room TVs. The experience should remain consistent across all your devices so that buttons and navigation always feel intuitive. I’m proud of the progress our teams have made and just as encouraged by how committed we are to continue making the experience simpler. No matter where or how you watch, YouTube should feel like YouTube.

Helping independent artists build long-term careers without compromising their creative vision is what our @YouTubeMusic Foundry program is all about. Excited to welcome 16 new artists from 8 countries to the Fall Class of 2026!

The Senate Creators Caucus creates an important forum for dialogue, with bipartisan leadership from @SenBooker and @SenJohnKennedy. Creators' voices belong in the conversation shaping the future of their work.

There’s more to watch, follow and discover than ever which makes the moments that resonate in culture especially interesting. In our latest @YouTube Culture & Trends report, we found that digital creators and communities are playing a bigger role in what gets shared and talked about, ultimately defining the mainstream. Good breakdown by @mashable on what the data shows.

The "Get feedback" tool in Shorts has fully rolled out to all @YouTubeCreators in the US 🎉

Account lock on TV is now available for all users globally 🌏