We re-wrote our 8 year old codebase from scratch with AI. (In Rust)
It resulted in a 23.4x increase in feature delivery vs our 1.0 platform.
This is the only way for legacy SaaS companies to survive and become AI native.
Our Postscript 2.0 launch is not (only) about Email. It’s total rebuild, setting a new foundation on 8 years of learnings.
As far as I can tell, we are the first “SaaSpocalypse” era company to do this at scale, and we believe this will become the new normal for companies of our age and size.
Here’s why:
1. We no longer have tech debt.
2. We upgraded to state-of-the-art systems and databases.
3. Our software delivery pipeline is built with AI in mind from day 1.
It allowed us to turn around customer feedback within 24 hours during our email alpha. We are able to write and re-write massive chunks of the codebase to deliver on customer needs with 0 downtime.
We predict this will also scale as we onboard new customers. It will be challenging, but 100% achievable.
I understand there will be doubters and haters. It will take them time to digest. There is no doubt in my mind that this is the right move and will become the new normal. Adapt to the new world or get steamrolled by those who do.
Postscript is now competing against companies that have 15+ year old codebases while ours is <6 months old and has accelerating feature delivery. You do the math.
Made with AI
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Adam @ Postscript 📱 retweeted
I got a sneak peak of this. And spent a lot of time talking to Adam the CEO and their amazing head of product recently in Bozeman.
They literally rebuilt their entire system to be AI native and support this.
Some of the new features are mind-blowingly cool.
Would highly consider it.
BREAKING: @PostscriptIO launches email.
This is our most significant launch of all time.
We're unveiling Postscript 2.0: a completely new platform built for the agentic era of retention. Yes, it has email, but also so much more.
Just us at 12ET to see: postscript.io/email
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shoutout to the gang of Klaviyo employees in our email launch webinar 😂
BREAKING: @PostscriptIO launches email.
This is our most significant launch of all time.
We're unveiling Postscript 2.0: a completely new platform built for the agentic era of retention. Yes, it has email, but also so much more.
Just us at 12ET to see: postscript.io/email
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I used to think board meetings were purely ritual. Essentially a reporting and governance mechanism.
I've fully 180ed on that - they can change the entire energy of the business.
Proper board meetings should be a source of inspiration and fuel for the business. Reporting & ritual is secondary
lots still to do to level up PS board meetings, but this is a great north star
Dana White says Mark Zuckerberg is an animal and reveals Meta board meetings go from 9am to 6pm, dinner, then another three hours, extending into two days
"I'm on the board of Meta and I just got home last night from a Meta board meeting, and it's one of the best decisions I've ever made was when Mark Zuckerberg called me and I said yes to that."
"And you sit in this room, and not only the people that he runs through the room all day, which are some of their high-level employees there, but the rest of the board, you literally have the smartest people in the world trying to tackle problems that are, you know, a whole another level."
"There's levels to life and to business."
"So Zuckerberg is an animal, okay. These board meetings start at nine o'clock in the morning, they go till six, then you go to dinner and it's basically another three hours of the board meeting, right?"
"And every time we'll be in there, you know, two days in the room, and every time I walk out of those board meetings, I'm so fired up and inspired by the other board members and the people who work at Meta."
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boots on ground at @beanstalkHQ
collecting email feature requests like Link collects Rupees 🧚
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Our API has sucked for a while, that's changing today.
We are actively looking for launch partners for our Postscript 2.0 API, which includes Email and new secret 🤫 product lines
We've re-architected our data model from scratch to enable agent-first experiences and better partner integration.
Who wants to be a design and launch partner?
Let's chat.
*For our MCP we will already allow all in-app features to be available for agents
Made with AI
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Why Co-CEOs for our $150M+ ARR startup?
because the broccoli 🥦 haired 20 year olds in SF are coming for our lunch.
We’re 8 years into building, geriatric in AI terms.
IMO the only way to compete with these fools is to embrace the broccoli energy ourselves.
that’s the thinking with Co-CEOs:
1. I build the version of our company that we would build if we were starting from scratch today. No tech debt, no org debt, no priors. 100% AI native company building
2. @ringmybeller owns the $150M business, the 20k customers, and the growth that’s paying for the experiment. This year we’ll grow 50% YoY profitably, it’s clearly working and he’s crushing.
The beauty of it is we haven’t yet unveiled the new version of the company. That’s coming in September.
"Postscript 2.0" takes 8 years of lessons and experience and combines it with the tactics and tools that benefit the 20 yr olds today.
It’s been one of the most painful things for us to do.
There’s endless change management, dissent from non-believers, lot’s to work we’ve created for ourselves.
To me, that’s much better than the alternative.
Disrupt yourselves before someone else does.
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People think screens are bad for kids but have you seen what they do to old people?
totally one-shotted, watching 5 hours of car crashes on facebook
no headphones, blasting it out to the world
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Adam @ Postscript 📱 retweeted
Think email is all we’re cooking up? You’d be very wrong!
The @PostscriptIO team is moving faster as we build the AI Retention Platform. And today I’m *very* excited to share another enormous product launch: Shopper 2.0
Shopper 2 is our latest step toward fully autonomous marketing at Postscript.
We launched Shopper 1 last year, and it, along with Infinity Testing, have become mainstays for ai-pilled ecom marketers.
Shopper started as a conversational sales agent, taking our learnings from SMS Sales and applying them at scale to drive incremental revenue for brands. Hundreds of brands have used Shopper to increase sales and better engage + retain subscribers.
Shopper 2.0 is a major upgrade, expanding the surface area of automated 1:1 messaging from conversations to flows.
It's extremely powerful.
Shopper 2 takes all the context known about a subscriber and a brand and creates unique, targeted 1:1 messages across the customer journey.
Old world: manually program a flowbuilder for a 1-size-fits-all customer journey.
New world via Shopper 2: dynamically generated, 1:1 messages across use cases like Welcome, Abandons, Upsells, Cross-sells, and more.
We’re seeing pretty incredible results (all proven w/ holdout tests):
- 10-30% lift in revenue per subscriber
- 15x-40x incremental return
- 20-35% lower unsubscribe rate
That's not all tho!
Shopper 2.0 also features lots of updates to Brand Center, reporting + ux, model upgrades, and also adds Ask Shopper to the mix.
Ask Shopper is our insights product where marketers can query the proprietary conversational and experimental dataset to learn more about their users and what's working in their marketing.
Exciting times! Ping me or your CSM if you want access 👍
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Came back from my first real vacation in years to find that our newest product was leaked by a customer.... 😵
See Beller's post for our official comment on it
Rather than respond to all the DMs, can confirm, yes—we are doing email!
And yes @Seanfrank spilled the beans but we could never be mad at him.
More details dropping soon:
postscript.io/email
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Adam @ Postscript 📱 retweeted
When you run a 9-figure, 200+ person company and your business partner is shipping this much code, it’s a very good thing for you...
And a very bad thing for your competitors.
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Adam @ Postscript 📱 retweeted
Postscript growth accelerating YoY
Hit profitability in Q2
304% to AI bookings, 170% to overall bookings goal
Biggest launch of all time coming up
Lots of pain+challenge right now, transforming a 9-figure SAAS biz to AI-native isn't easy or comfortable.
But all things considered... not a shabby Q2!
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10 hour roadtrip and my wife thinks we are listening to Prisoner of Azkaban on tape
i have something else in mind…
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Adam @ Postscript 📱 retweeted
Another year of @PostscriptIO on Forbes' Best Startup Employers list.
Not a paid placement.
Proud of the team!
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