Going viral is 99% skill, 1% luck 🤓

Don't text your ex, turn it into a song Introducing muso - our #shipaton app Turn life's moments into a soundtrack; birthdays, anniversaries, personal milestones and anything worth commemorating Create a song and send it to someone 🫶🏻

Last two weeks of #shipaton 🙌🏼 Added a gift unwrapping interaction to muso So your gift can feel even more special

The biggest change I made recently was paying for a coworking space Previously I’d bounce around cafes, workspaces or work from home But it was seriously hurting my productivity; i’d spend time finding a place to work, commuting etc Now it’s part of my routine and I can get to work fast I also met some really cool folks who aren’t in tech and it’s fun to talk to people outside the bubble If you’re finding it hard to focus at home I recommend trying a coworking space One of the best choices I’ve made :)

End of an era 🫡

Just crossed $10k/mo revenue 🎉🥹 And got my first BJJ stripe I’ve realized that indie hacking and bjj have a lot in common > Fail 99 times for every win > Show up consistently > Try again and again You can’t fail if you never give up

Met @marclou in 🇸🇬 His vibes are just as amazing irl as online 🙌🏼 So many great conversations and new friends, thank you for organizing this!

Our #shipaton app is now live 🎧 ☑️ 16 days of building ☑️ 7 days review ✖️1 rejection So excited to market this! Link below :)

Pricing psychology is soo interesting This user canceled two days ago, then resubscribed Now they’ve paid more than the annual price on weekly 😮‍💨 Some users value flexibility over savings

Day 11 of building a music app for #shipaton ❎ First rejection came in Asking to confirm the price Replied and waiting for review again

My first weekend off in months 😮‍💨 (no product updates today) ☑️ spent time with family ☑️ watched house of dragons ☑️ played chess ☑️ strength train ☑️ bjj class I often feel guilty when taking a break, gotta remind myself it’s a marathon not a race

Day 7 of building a music app for #shipaton ✅ Submitted for review This took longer than expected but really happy w the improvements

Guys is this a situationship? 😳

Day 5 of building a music app for shipaton ☑️ paywall done Designed the paywall from a default template The ai editor was a huge help 🫡

Day 4 of building a music app for shipaton ☑️ ironing out final bugs ☑️ aiming to submit tomorrow Do you prefer light or dark mode?

Day 3 of building a music app ☑️ call with @SebasEstra ☑️ finalizing the app before review It’s my first time building an app with someone, and it’s been so much fun :)

Day 1 of building a music app Introducing muso - turn your memories into songs for the people you love 🫶🏼 Building this with @SebasEstra for revenuecat’s shipaton Waitlist below

July wrap up, was a good month! > best ad campaign at 2.5x roas > got an investment offer > built a new app for shipaton > started bjj classes > won my cofounder at chess for the first time 😶‍🌫️ Next goal $5k MRR

My app's churn dropped from 85% to 41% It’s far from perfect, but here's everything that worked: ☑️ Send notifications There's a lot of advice saying not to send notifications bc it'll remind them to cancel, but if most users were already canceling, what did I have to lose? For my app, it was the opposite - good notifications got more users back into the app ☑️ Obsess over data Stop improving features you like but nobody uses Track everything, what users are engaging with most, where they’re converting from, where they're dropping off. The posthog mcp makes this way easier ☑️ Improve the product This sounds obvious, but my mvp was so bad Keep iterating - the better your product, the more value users get from it (and they’ll be less inclined to leave) ☑️ Changing my mindset Some apps naturally have higher churn, especially ai and one time use apps I thought this at first, but it's a mistake to simply accept it as a fact and not try to improve There’s probably 100 more things you can test ☑️ Build a community Special callout: I haven't tried this for my apps, but @maubaron gave this tip A community creates a stronger two way connection w users, gonna try it soon Reducing churn is one of the biggest growth levers Higher retention = higher LTV Hope this helps 🫡

3 days to revenuecat’s shipaton ✅ domain purchased ✅ website launched ✅ mvp almost ready Soo excited for this one!

New week new book, what are y’all reading?

48 days of marketing my app Just hit 2000 users 🎉

Fun friday night at our indie builders dinner 🇸🇬 Next meetup we’ll have to use @centmap_app to find the best bars 🍻

Here’s how to customize your app icons

Apps gone dark 😎

Apple search ads team reached out again Feels like a generic sales email, and my campaigns are profitable now so idk if it’ll help But will let you guys know if I learn anything useful 🫡

Just got a free Mac mini 🥹 It’s 8 years old, let’s see what it can do

40 days of marketing my app Hit a tiny milestone 🎉

Hosting an indie builders dinner 🇸🇬 Next friday, 24th July Come join us and meet new friends (sign up below)

Am I the only one who prefers working outside? > way more productive > more structure > better sleep quality > not alone all day And it helps to have unlimited coffee 😎

Building in public Also means failing in public Didn’t hit my $1k goal this week Gotta work harder on marketing 🫡

Fable 5 is insane for building games 🤯 The 8 ball pool app makes $5M MRR, it’s fun but doesn’t help you get better at pool So I made my own version Fable 5 + rork built this in a single prompt > physics engine > sound effects > ai opponents > game art + 3d models Anyone up for a game? I’ll make it multiplayer 😎

Posting on x literally changed my life 9 months ago: > 30 followers > 0 impressions > worked a 9-5 > never built a mobile app Now: > 17k followers > 50m+ impressions > work from anywhere > shipped 6 apps If you’re thinking about starting, this is your sign 💫

The first sale is always exciting 🥹 > connect fable 5 to posthog, revenuecat + rankd mcp > analyze all your data and create a plan > apply recommendations to your campaign First sub in a new market within 24 hours

My date was late for dinner 😠 So I opened up rork and sent my latest app idea By the end of the night, it had one shot the entire app Appsmaxxing + lifemaxxing 👾

One of the easiest ways to grow your app Is to localize language + pricing My best campaigns are now across 5+ non english speaking countries There’s so much opportunity outside the US

Another rejection learning 😮‍💨 I used claude to translate my app’s metadata and unintentionally included “free” in my subtitle Rejected as the subtitle should not include references to the price

Visited another coworking space > shipped updates for two apps > met an indie hacker for lunch > worked on SEO Time to watch game of thrones ⚔️

Reviewed in 11 minutes 🤯 Tip: record a video showing the changes so there’s no ambiguity

Thanks for the recs 🫡 Wework isn’t ideal but had a productive day and the coffee was good

Day 23 of marketing my app Growth has been slowing But churn is going down 🙌🏼

My new app paid for my climbing pass 🥹🧗🏻‍♀️

Found a new cafe in singapore Shipped an entire app here today 10/10 houjicha 🍵

Your AI agents can now use rankd to grow your apps, faster 💨 > Find winning keywords > Outrank your competitors > Create aso optimized localization All from your existing workflow

My apps almost never get 1 star reviews But whenever I post on x, they start appearing 🙂‍↕️ Anyone else noticed this?

16 days of marketing my app Just crossed $500 MRR Growing slowly and steadily 🫡

Back in singapore I loved traveling but it feels insanely good to have an ergonomic setup again Full speed ahead 💨