All the VC/founders musing about doing rollups and injecting AI into inefficient service jobs are going to learn this the hard way. I hope they enjoy spending 5 years learning about mortgage servicing compliance regulation or whatever!
Investing in Vertical AI Means Learning the Job

Last edited May 15, 2025 · 1:01 PM UTC

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To be clear I still think people should do it, just important to have the right expectations.
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Replying to @bernhardsson
Agreed! I should clarify that learning the job doesn't mean you can actually do the job. You might feel like you can but you probably can't. There's a reason why most value from PE comes from simply cutting expenses.
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Replying to @bernhardsson
O and developing relationships in that industry, even validating something is a real problem is hard without knowing somebody who can go out of the way to help you understand real workflows.
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Replying to @bernhardsson
Thankfully ~every vertical AI founder I've met is very immersed in their industry. They know learning the job comes first.
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Replying to @bernhardsson
13y of experience watching my wife's dental offices, thinking about lending a hand on 3 different occasions, and I can confirm there are 724 layers to the onion that you start to peel back. That said, we're absolutely going to do this at some point the next few months/years.
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Replying to @bernhardsson
💯 agree but also 6 years later mortgage servicing is very well covered by Valon. Highly complex industries are a huge moat — most people won’t take the time to really learn them (and not doing so is a sure path to failure).
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Replying to @bernhardsson
Yep. the domain complexity here is the real moat/barrier. it's not just the data, it's encoding all the edge cases, exceptions, and regulatory spaghetti that ppl have built manual processes around for decades. AI models struggle w/ this structural, procedural knowledge way more than ppl realize
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Replying to @bernhardsson
they will take the beatings that private equity people took 10 years ago and will pay for it with a more wonky capital structure
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Replying to @bernhardsson
we do this for alternative asset managers mainly real estate and PE, and occasionally get a hedge fund client having us do an AI tool and frankly, we just do a worse job because we cannot empathize as much. this I say as someone who worked in asset mgmt space all my life
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Replying to @bernhardsson
Most skip the hard part: deep, boring expertise. That’s why they lose to the quiet operator who already knows the rules.
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Replying to @bernhardsson
Most people think "automate the whole thing" when in reality it's about increasing throughout and quality of the process. You go from x cases/person/day to 10x cases/person/day with better quality.
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Replying to @bernhardsson
One of the founders should be in the industry.
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Replying to @bernhardsson
And also feel comfortable hiring some mortgage services officers! The customer doesn’t care if it’s AI or human it just has to work. The X% that isn’t automated or accurate enough with AI still needs to work or the TAM shrinks dramatically.
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Replying to @bernhardsson
This talk about learning workflows reminds me somewhat of “expert systems” books from the 80s, all the ones I’ve seen talked a lot about that
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Replying to @bernhardsson
I am shocked that this is exist. How could they don’t understand and learn how things work and interact in details? Then what are they fixing/solving? If thats true, these type got successful by pure luck.
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Replying to @bernhardsson
Rip mortgage servicing startups. Get sued
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Replying to @bernhardsson
This is PE job, not VC.
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