McLauchlan Distinguished Professor of Marketing and Analytics at North Carolina State University. (he/him)

Raleigh, NC
Just in case it's not obvious, I don't spend a lot of time over here anymore. I've mostly moved my Twitter activity to the Zuckerberg Twitter platform, where you can find me as wrand.
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We're looking for great Information Systems faculty to join our quickly growing analytics offerings. Come join us at the @NCStatePoole ! jobs.ncsu.edu/postings/20488…
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I'll be stepping down as social media editor for IJRM in the near future so at the recent editorial board meeting, Martin Schreier, the outgoing editor presented me with a temporary tattoo to commemorate my time here.
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I might as well just buy directly from @airfrance now rather than @delta since the Delta purchase gets me no benefits and the AF ticket is often cheaper.
.@Delta Love you guys but these new sky club rules make no sense. I'm on a Delta marketed intl flight operated by Air France. I'm a platinum medallion with an @amex platinum and somehow I have no Sky club access. You are literally trying to turn away your high revenue customers.
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Now I've been told I can't use a guest pass because guest passes can only be used when I am eligible to access the lounge even though the terms specifically say they are eligible for code share flights.
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The @delta sky club manager just told me that the only reason to buy a ticket through @delta is the miles since I don't really need the miles I'll be booking directly with @airfrance going forward.
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.@Delta Love you guys but these new sky club rules make no sense. I'm on a Delta marketed intl flight operated by Air France. I'm a platinum medallion with an @amex platinum and somehow I have no Sky club access. You are literally trying to turn away your high revenue customers.
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Bill Rand retweeted
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I had the pleasure of reading a pre-release version of this book. If you are interested in the intersection of socioeconomic inequality and pandemics, then this is a must read.
How do we make society more resilient to outbreaks and protect the marginalized and all of society from harm? Fewer than 3 weeks to book launch. Preorder here for Feb 13th! troytassier.com/
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That was a fun conversation!
Let’s talk modern supply chain, analytics and storytelling! A powerful conversation with @PollyMGuthrie, @StefanieGordish and @NCStatePoole @billrand.
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Bill Rand retweeted
Save the date for the 20th Anniversary of SCECR in beautiful Lisbon, Portugal! June 19-21st, 2024. CFP will be following shortly. scecr.com/ #scecr #statistics #ecommerce #analytics

ALT lisbon bica GIF by For 91 Days

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This is truly amazing....
AI x Human Super human powers, AI visuals enhancing the handpan artist This is Johann Immanuel tweaked by Kimivisuals. What a time to be alive 🫶🏻
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This should be a lot of fun!
#csssa2023 Keynote Bill Rand @billrand will speak to us about "Data-Driven Agent-Based Modeling: The Past, The Present, and The Future" in the keynote talk of the upcoming @CSSSA_org conference, Santa Fe, NM.
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Combining @pharoproject & Agent-based Modeling 🔥 For an excellent introduction to Agent-based Modeling, check out @billrand's insightful series for @netlogo on YouTube piped.video/FVmQbfsOkGc
Cormas, A fully object-oriented agent-based modelling platform developed in Pharo, is now on Twitter: nitter.net/cormasproject @cormasproject cormas.cirad.fr
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.@billrand takes the stage to talk about #ChatGPT. 🎤🤖 @ncstatemac
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This conversation was a lot of fun! Thanks for hosting such an exciting dive into AI!
Listen to "Deconstructing the AI Marketing Matrix with Professor William Rand" to hear about the nexus of #AI, #analytics, and #marketing, on #spreaker @billrand @NCStatePoole #abm #AgentBasedModeling spreaker.com/user/17034178/d…
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I'll be talking on Generative AI at this event, should be fun!
📣🗓️ JOIN US! Come back to learn with the Pack at the Lifelong Learning Annual Summit. Learn from experts. Network with friends. Earn 7.2 #CPE credit hours, including Ethics requirement. In collaboration with @NCStateExecEd. ➡️ mac.ncsu.edu/alumni/lifelong…
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This is an absurd policy. I once had a convo with a lawyer from the FTC that told me that I shouldn't worry about breaking ToS b/c (1) they are written to allow the company to prevent you from doing anything you want
Non-sensical policy by @ama_journals, who ask authors to make sure scraping data from a website does not violate the website's term of use: ama.org/journal-of-marketing…
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(2) academic societal benefits easily outweigh any damage to the company. Moreover academic research very rarely harms the company in any way. Moreover, @ama_journals policy says that a ToS can be completely illegal and we still have to abide by it?
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What about a company located in an authoritarian country? We can't do research on data where the ToS violates human and civil rights?
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