People usually ask one question around memecoins:
“Did it pump?”
But price only tells part of the story...
The more important question is:
What did it build while people were paying attention?
A meme can bring attention faster than almost anything else in crypto.
It can create identity, humor, loyalty, a sense of belonging around a chain, and even those late-night jokes in TG that somehow become part of the culture.
But attention and culture are not the same thing.
Attention can disappear with the next red candle.
Culture can survive long after people stop watching the chart.
That’s why I think the strongest meme communities are the ones that leave something behind.
A recognizable identity.
People creating content because they actually care.
Community events, causes, inside jokes and reasons to stay connected to the ecosystem.
Something people can participate in beyond simply holding a token.
And personally, this matters a lot to me.
I genuinely believe Sonic has the heritage and the community to build one of the strongest onchain identities in crypto and set an example for the rest of the industry.
That’s one of the reasons I’ve spent time working with and designing for different meme communities on Sonic.
I’ve been trying to contribute to what I believe Sonic deserves in this area, because I’m confident in the community, the creators and the designers already here.
You can already see this idea taking shape in parts of the Sonic ecosystem.
Take
@hedgycoin and
@Sonic_ECO as examples.
Hedgy has built around a recognizable identity and a real-world cause, while Sonic Eco has turned DeFi, farming and its ecological identity into something its community can actively participate in.
Different approaches, but the same underlying idea:
There should still be something there when the hype fades.
A meme that only creates temporary volume may help a chain for a moment.
A community that creates identity, participation and culture can become part of the chain itself.
I watched Matt’s interview for the second time, and I think it’s time for the Sonic community to pay more attention to the projects building culture around the chain, not just the ones making the most noise.
Maybe the real question isn’t which meme can generate the most attention.
It’s which communities can turn that attention into something that lasts.
As
@MattVisser said:
“I just don’t want to get caught in the trap of chasing hype cycles and narratives behind these tokens where they don’t have substance.”
$S
100 Days And Beyond:
@MasonCorval has another round with
@MattVisser on what has developed since his entry as CEO and where things are heading with Sonic.
Buckle up.