Brian Solis
@briansolis

Head of Global Innovation, @ServiceNow | 1x Best-Selling Author | Futurist | Keynote Speaker | Digital Anthropologist | Other Socials @BrianSolis | X's are mine

 Silicon Valley, CA
briansolis.com
Joined November 2006
8,665 Photos and videos
AI doesn’t need to get better for companies to get more value from it. Companies need to stop wiring it into outdated work. Let's get right to the heart of the ROI problem. If you automate bad work, you don’t get transformation. You get faster bad work.
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The Real AI Gap: Smarter Technology, Same Old Company

Finally. @Chamath Palihapitiya kicked off a global conversation when he published an analysis asking why AI adoption is accelerating while a productivity gains are elusive . One of the most useful

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My New Book Infinite ♾️ is Now Available and I Would Love for You To Read It 🥳

The moment this box arrived, I immediately remembered the moment when this book was just an idea shared in an email. It’s all now very real and I wanted to share this moment (and box break) with you!
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Some News to Share: "Infinite" is Now Available for Pre-Order

Surprise! 🎉 After writing Mindshift, I took time to listen, learn, and rethink what leadership now requires. I’m excited, humbled, and honestly grateful to share what comes next. Introducing,
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The Future of AI Must Be Earned

Maybe people aren’t rejecting AI as much as they’re rejecting a future that's being imposed on them. When students boo the mention of AI at commencement speeches, it’s a signal of a societal

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Jensen Huang’s Reality Check for AI Doom-Sayers and CEOs with a God Complex

When the loudest voices in AI keep selling disruption, panic, and inevitability, they should not be surprised when the next generation stops trusting the future. The real race is not AGI or super

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Now Hiring: C-Level Executive to Redesign Jobs to Break Out Tasks Between Humans and Agents

Most companies are still telling themselves the wrong AI story. They see automation. They see efficiency. They see headcount. But that is far too narrow for the moment we are in. The real shift is not

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Augmented IQ (AIQ) and the New Human Advantage

I lost a fight with the sidewalk the night before my talk at SXSW. Not exactly the kind of opening line you script for your first SXSW keynote in seven years, but there I was in Austin, cut-up but
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The Real AI Threat isn’t Mass Layoffs. It’s the Slow Collapse of Entry-Level Work

Based on interviews in May 2025 and subsequent, more detailed,, and repeated warnings in 2026, Anthropic CEO Dario Amodei has predicted that artificial intelligence could wipe out roughly 50% of all

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70% are Using AI, Yet 89% See No Productivity Gains. What's the Real ROI Problem?

AI is becoming a $250B line item… and for most companies it’s still not showing up in the numbers that matter. As someone I know very well famously said, "there's no ROI in AI," at least in how it's

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Something big is happening, but the bigger story is who closes the AI maturity gap

The AI community is buzzing around an essay published by @mattshumer_, “Something big is happening.” In it, Shumer describes a moment when AI capabilities are far outpacing society. He argues that
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7 Ways AI Will Change the Future of Work by 2030 and How Agentic AI Will Rewire the Enterprise

Originally published in Workflow by @ServiceNow How will AI change the future of work? Before we answer that, let’s talk about where we are. In just a few short years, technology leaders and
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AI is not a Strategy: The Where, Why, and How Framework Shaping AI Business Reinvention

Is it me or are you also observing that generative AI and AI agents are still largely seen as tools to automate yesterday’s work, based on yesterday’s thinking, measured by yesterday’s metrics? And

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