As of today, you can schedule Substack Notes alongside your other social channels in Buffer. 🎉 Notes are commonly where Substack writers are seeing growth, but they are also unplanned for many writers. Now with Buffer and Substack you can: → Plan your Notes in advance and schedule them with the rest of your channels, in one place. → See how many free and paid subscribers each Note brought in, so you know which writing converts. → Track impressions and follows per Note alongside your other analytics. → Turn a line from your latest newsletter into a Note. Substack Notes is available on every Buffer plan, including free. Writing on Substack? Drop your publication below, and we'll follow along.

Buffer is now available in the @grok connector directory. A few prompt ideas: "What were my top performing posts last month?" "What do I have scheduled this week?" "Help me draft a post for X about..."

Coming soon 🥽

Investing in a free tier is has been super rewarding for us. Lovely to see so many great brands in this thread. - Mike (@Mike_Eck)

Friendly reminder that you can pause your Buffer queue any time to avoid pre-scheduled posts going out automatically. You can turn it back on whenever you're ready.

3M posts are now sent with Buffer every week. A big chunk of that comes from our free plan. You can connect up to three social accounts and queue up 10 posts at a time for each. There are no weekly (or monthly) limits to how many posts you can schedule.

Anthony built a custom workflow for @QAssuranceJobs using the Buffer API. It tripled their impressions on X. Here's how he did it: buff.ly/BJjkPQz

10 new features + improvements to share with you this month 👇

We're hiring 🙂

If you use @raycast, you can now create posts and capture ideas in Buffer without leaving your command bar.

We've been part of the #buildinpublic movement since 2010. Everything from our revenue to individual salaries is public on our website. Here are our latest numbers 👇

"I have an 83-week posting streak because I stopped thinking about your content in separate pieces and started seeing it as one cohesive picture." See how @tamioladipo created one month's worth of content in one day using *content batching* in the 🎥 below:

This account has posted every week for 86 weeks straight. Here's what the streak looks like inside Buffer.

We looked at 9.6 million Instagram posts to find the best times to post in 2026 — here are the times that tend to get the most engagement on each day of the week. As always, our caveats: These are starting points, not rules, and timing won't make or break your post in the way that the quality of your content will.

It's Build Week at Buffer. 🍿 Every single person on the team is working on a passion project — from new Buffer features, to a Stardew Valley-style game, to a home-swapping app for remote workers. 70 ideas are underway right now

Thanks to all the builders behind this chart 📈👏

We just crossed 7M social media posts created via our API

🐘 @hidingelephant is one of the coolest AI design tools out there. Generate variations of a design, refine with real vector tools, then publish. And because it uses our social media API, the designs you create can go straight to your social channels. Watch it happen 👇

Next week, the whole Buffer team is stepping away from our usual work for Build Week! 🎉 It's a tradition we started in 2022, at a point when our growth had flattened out and we'd spent a long stretch protecting what already worked instead of building new things. So we cleared the calendar for a week and everyone made something. We ran it again in 2023, and it's back next week, August 17 to 21.

Buffer is now a connector in Claude! 🎉 Ask "what were my top posts this month?" → real data from your account → ask for three more like them → drafts appear in your Buffer queue. 11 channels. Setup takes seconds! 🔗 Connect here: buff.ly/WvpNYXp

New in Buffer 👇 📊 Insights: redesigned analytics, more channels, more metrics 📐 Custom Templates: your own starting points for posts 👥 Per-channel permissions 🔍 Team member search

There's no single Instagram algorithm to beat. There are four, and they each want different things from you. New video breaking down all of them, backed by our analysis of 4M+ posts 👇

Tip of the week: use Insights in Buffer to find your top performing LinkedIn post and give it a little $ boost. Even a small spend can meaningfully extend the reach of a post that's already doing well.

Appreciate you Brandon! - Mike (@Mike_Eck)

We're hiring a Senior Infrastructure Engineer ☺️ This person will join the small team that runs the platform every Buffer engineer ships on, which indirectly supports the millions of creators and small businesses who rely on Buffer every day. You'll own the systems that keep Buffer running and shipping: production reliability, fast and safe deploys, and the internal tools our engineers use every day. It's a deep infrastructure role with real ownership and real impact. If you treat infrastructure as a product with users, and you've felt the difference between code that ships and code that gets used, this one is for you. 🌍 Fully remote (we prefer around 4 hours of overlap with EMEA) 📅 4-day work week 💰 $164.5K – $212.7K USD + equity

This is one of our favorite new Buffer features. It's an alt text generator that makes images work for people using screenreaders. Generate, save, post, done. ✨

Wildly amazing is what we love to hear!

In our team Slack channel, we have this StreakBot encouraging our team on their Buffer Streaks. Would your team use something like this? Leave us a comment telling us more about it if so!

Trying out Rafpost by @raf_piek, a beautiful and minimal mac app for a focused writing experience with publishing via @buffer 😍

Insights is our new analytics suite. It pulls your performance together across every channel and gives you takeaways in plain language, plus client-ready reports. Whether you're a solo creator or a multi-brand agency, it's available on every plan, including free. Quick demo from @Mike_Eck 👇

As of today, you have access to Insights in Buffer! Your numbers can tell you a lot, but not always what to do with them. Buffer Insights helps close that gap. It reads what's working across your channels and suggests what to try next, you can act on right away.

To celebrate our new TRMNL plugin, we're teaming up with our friends at @useTRMNL and giving away brand new devices to four lucky winners... 🍿🎁 Entries are on our LinkedIn post 👉 linkedin.com/posts/bufferapp…

🆕 Now in beta: track and reply to mentions on @x

Ok @hidingelephant is very cool 🐘 It's an AI design workspace built by designers, for designers. The founder came from motion design, loved AI's speed but hated how little control it gave him, so he built what he wanted: image + video generation with proper vector tools and precision editing. They built on the Buffer API, so once a design's done, you publish it straight to your social channels. No exporting necessary.

We analyzed 52 million posts across every major social media platform to find the best time to post in 2026. The data threw up some genuinely surprising patterns... 👀

Thanks for sharing, Gene! I think we've got to the bottom of this one. When a second channel is added after you've already started writing, Buffer splits the post into a separate version for each network. So once they're split, edits you make to the original won't always carry across to the second channel's copy. I've attached a recording. Could this be what happened here, Gene? Would you mind letting me know if it happens again? - Mel

Thank you to all the builders using the Buffer API! 👏 We have a live dashboard of API metrics at buffer dot com slash api-metrics 👀

We would also be displaying this banner at the top of your Buffer dashboard, too, in case that is helpful! We have our fingers crossed this will all be resolved again soon - Danny

New in beta this month 🚀 🏡 Homescreen — your day ahead, at a glance 📊 Export Insights — download your favorite reports 🔐 Enforce 2FA — tighter security for teams 🤔 Takeaways — personalized content recommendations ⭐️ Share Results — post your own stats to social What should we build next?

Same hook, different platforms = different results. Each one rewards a different signal. LinkedIn: "see more" clicks + comments TikTok: watch time + replays Threads/X: replies over likes Instagram carousels: swipes + saves (pro tip: IG resurfaces failed posts starting from slide 2 — treat it as a second hook) Your hook has to play nicely with what the platform wants to happen next.

A bad hook almost guarantees your content goes unnoticed. A good one isn't luck. It's four things working together: 1️⃣ Format: text vs video vs carousel 2️⃣ Platform: LinkedIn ≠ TikTok ≠ Threads 3️⃣ Psychology: why we stop scrolling 4️⃣ Algorithm: what it wants to see happen next Miss one, you leave the rest to chance.

Visual hook. Text hook. Audio hook. In short-form video, all three run at once. Most people only obsess over the spoken one. The full anatomy of a hook that works by @tamioladipo on the Buffer team 👇

New features in Buffer this month: 🤖 One-click connect to Claude & ChatGPT 🔌 Public API + CLI v1.0 👀 View-only access to comments for team members 🔐 2FA enforcement [beta] 📈 Export your Insights to PDF, markdown, or CSV [beta] And here's a little tease for a new homescreen 👇

❤️🙏

You can run most of your social media from a chat window now. Buffer's MCP connects your account straight to Claude (or ChatGPT, or whatever agent you use). Schedule, write, edit, and save posts just by chatting. No more cut-and-pasting between apps. Here's what that looks like day to day: → checking what's on your schedule → drafting LinkedIn posts from a few bullets → rewriting them for X → editing posts in your queue → saving raw ideas for later Full walkthrough 👇

Buffer's API is here. One API. Ten social platforms. ⚡ Publish and schedule social posts from your own backend or automation stack. 🔎 GraphQL, so you query exactly what you need, nothing more. 🖥️ A CLI that lets you or your coding agents interact with Buffer's API without leaving the terminal. 🔑 OAuth is fully managed, so building third-party integrations doesn't mean inventing your own auth pattern. 🤖 An MCP server, so AI agents like Claude can draft, schedule, and manage your queue directly. 🔗 Integrates seamlessly with no-code automation tools like Zapier, n8n, and IFTTT. 🛝 An interactive playground to test GraphQL queries and see results in real time. 🆓 Available on all plans, even free