🚨 BREAKING: Stablecoin Cards Unicorn
@Raincards has acquired Ansa to build "Starbucks Rewards for everyone else."
Rain is the Visa principal member and processor behind most of the big stablecoin card programs. Its January Series C valued it at $1.95bn, up 17x in 10 months, with an active card base up 30x in a year.
When a stablecoin company launches a card, odds are Rain is underneath it.
Ansa built the Starbucks wallet for everyone else.
Starbucks holds over $1.6bn of customer money loaded onto its cards and app. Ansa's stored value platform lets any coffee chain or regional merchant run similar programs. Customers preload a balance, the merchant gets the float and the loyalty. Lovely tech, built by proper payments nerds (CEO Sophia Goldberg literally wrote The Field Guide to Global Payments).
All of it ran on traditional card rails.
Put stored value on stablecoin rails and a prepaid balance becomes programmable money. Rewards can move onchain, balances can settle instantly, and loyalty can work across borders and, eventually, across merchants.
Rain bought Uptop (onchain rewards) last November. Now Ansa. Load, hold, earn, spend: the full consumer loop on one stablecoin-native stack.
On its own, Ansa was a really nice business serving regional merchants. Inside Rain, stored value gets stablecoin rails, onchain rewards, and a Visa principal member underneath it.
That's exciting because it points at a vision where stablecoins are more than just an alternative to a bank account underneath a card.
Marketing budgets are about to become money movement.
Both were on stage at
@FintechNerdCon last year. I suspect this year's conversation just got more interesting.