50% creatives and 50% engineers living at the intersection of tech and creativity.
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.@Stagwell’s @CodeAndTheory has launched a new Enterprise Creative division it hopes can propel its teams further upstream into business-facing strategy, bringing on agency vet Harsh Kapadia to lead. adweek.it/4wOq9EY
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Code and Theory retweeted
.@codeandtheory's Millie Tunnell on why the best ideas are born from friction, not prompts. ow.ly/lfaw50ZtwRt
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Code and Theory retweeted
AI can generate content, but it can't generate a point of view. At our NYC Context panel, Dave DiCamillo, CTO at @codeandtheory, argues the archive is the asset.
"The history of the content as a single data store is an asset that I think will pay off in the long run."
The human touch is what makes AI output ownable, and that's the part that doesn't go away.
Watch the full panel with Braze, Code & Theory, and Sanity on engineering velocity and what it takes for content to keep up: piped.video/4IFy_61N8q4
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Code and Theory retweeted
Mid-Size Agency of the Year goes to… @codeandtheory!
Code and Theory stood out for bold storytelling, innovative thinking, and work that continues to shape culture across entertainment, media, and beyond.
Congrats to the Code and Theory team on a well-earned win! 👏
👉 View all winners of the 18th #ShortyAwards: shortyawards.com/18th/winner…
#ShortyAwards
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As AI reshapes the agency model, @codeandtheory is reinventing itself around a blend of technology, software, and services, adding new leadership by naming former VML client chief JJ Schmuckler as president. adweek.it/41O7Thw
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Congratulations to our CCO @CraigElimeliah on being named to the @Cannes_Lions 2026 Innovation Jury! 👏
Craig will join a select group of global creative leaders in Cannes this June to judge the world's most groundbreaking work and help set the benchmark for creative excellence. canneslions.com/news/cannes-…
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Terrell Owens is taking the stage at @Adobe Summit with Code and Theory's Dan Gardner, and if you know T.O., you know he doesn't show up to participate. He shows up to win.
That's exactly the energy behind Code and Theory's flagship table tennis experience. Learn more → codeandtheory.com/says-a-lot…
On stage, T.O. and Dan are joined by NFL's Rangan Anandan and Adobe's Hannah Elsakr to discuss how AI is closing the gap between fragmented fan moments and truly connected experiences.
#adobesummit2026
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We're bringing serious star power to Las Vegas this @Adobe Summit. 🏓
Olympian and six-time U.S. Table Tennis National Champion Lily Zhang and international pro and community builder Daniely Rios are joining us at our booth #2523 to play, compete and connect.
Don't miss out! Meet us there: codeandtheory.com/says-a-lot…
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Financial services has one of the most sophisticated marketing infrastructures. But the actual creative is the least optimized part of the engine. Code and Theory's Stef Hoffman shares why: codeandtheory.com/single-pag…
Join us at Adobe Summit this month to learn more: codeandtheory.com/says-a-lot…
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OpenAI closes Sora. Head of Creative Labs Pete Steiner shares why rival platforms were better for agency workflows @Adweek adweek.com/media/openai-kill…
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Find Your Feet is shortlisted for Best AI & Human Collaboration at the AARON Awards !
We partnered with The SCORES Network, an organization helping young people build confidence and belonging through soccer, poetry and community service, to translate a multi-dimensional program into one unified story.
AI powered the infrastructure. Human direction shaped every frame. Learn more: codeandtheory.com/things-we-…
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Code and Theory retweeted
The AI company that embraces its artificiality will build something people can relate to, the way great films and great books make you feel accompanied, even when you’re alone. The intelligence follows... the artificial leads.
thedrum.com/industry-insight…
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Your marketing stack has 100+ tools but still can't remember what happened last quarter. That's not a capability problem. That's a continuity problem.
Introducing The Machine, the AI operating system that carries context to make your system smarter. Code and Theory's Arjun Kalyanpur dives deeper: codeandtheory.com/single-pag…
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Too many organizations are still confusing implementation with innovation. Code and Theory CEO Michael Treff shares why the era of pilots and tests are over in Inc. Magazine.
👉 Check it out: inc.com/mike-hofman/is-ai-wo…
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Great ideas happen in motion. This April at @Adobe Summit, Code and Theory is debuting THE OPEN INVITATIONAL: Summit's first-ever table tennis experience, built around one belief: the brands that stay in exchange, stay ahead. Powered by @stagwell's Machine and the Creative Intelligence System.
Come see it in action. Meet us at Summit → codeandtheory.com/says-a-lot…
📍Las Vegas | April 20–22
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📍 Tomorrow at Code and Theory HQ: ON_Claw & Order
Inspired by the rise of OpenClaw and what it represents, our partners at @ON_Discourse are hosting an old-school tech meetup tomorrow at our HQ to bring together builders, operators and AI fanatics, for live demos and candid discussion about a simple but profound shift: the browser is no longer the primary interface, the agent is.
Doors open at 5 PM EST. Come ready for networking, demos and a powerful program. RSVP now: luma.com/1sxpmiw2
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More than 50 Fortune 500 companies now trust Code and Theory to lead transformation that actually sticks. Beyond proud to see that we are recognized at No. 5 on @adage A-List. 🏆 This one's for the team that makes it real every day. codeandtheory.com/says-a-lot…
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Code and Theory retweeted
So proud of this team’s relentless creativity.
So proud of our clients who trust us to build the future.
More to come! @codeandtheory
Thank you @adage
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When a piece of ‘macro fan fiction’ can tank stocks, you know narrative power has shifted. Here’s why that matters for creatives right now, according to Code and Theory's Nick Francis: musebyclios.com/musings/a-bl…
@MusebyClio
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Before 1984, computers were prompt boxes. Blank screens. New languages to learn. Then came GUIs. The internet. Layers of infrastructure. And now? We’re back to the prompt.
Code and Theory's Dan Gardner joins Toby Daniels and Matthew Chmiel on @ON_Discourse to unpack how the web and AI agents are changing business.
🎧 Watch now: piped.video/watch?v=lhcGSDaE…
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