This means that even if the members leave the company, the label could potentially use AI-generated versions of their voices to create content or music without needing them to actively record it. They’ve fucking ruined them
The record contract for embattled K-pop girl group NewJeans, shared today by the NYT, reveals their record label has the rights to their AI-generated voices indefinitely. Worse yet, if members exit the deal, the label can reduce their royalty payments. This is exploitation.