My first 2k in crypto turned into almost 80k in my first year in the market in 2017. I sold all of it at the bottom because I needed the money. Four years later I started building in the same market that had wiped me out, on the side, while still doing the day job at Switzerland's biggest tech company. In 2023 I quit that job. Most people around me thought it was the dumbest thing I could do. Four years in: -building the first media network for the wallet economy with a distribution network of 100M+ wallets like MetaMask, Solflare, and more wallets to be announced soon - raised $3.7M in the last 8 months - 17% click-through on offers placed in the wallet - 34% click-to-transaction conversion - 65+ campaigns run with Pudgy Penguins, Doodles, Claynosaurz, human tech, Decentraland and others Here is how it actually went: At 16 I was working at Credit Suisse in Gstaad, watching people withdraw a million francs in cash at the counter and count it again on the street outside. I spent six years at that bank and worked with private clients through to institutional. Then ten years at Swisscom. Somewhere in the middle of that I was doing application management for one of the first crypto banks in the country, and that job is where I finally understood what the technology was for. In 2021 I did a blockchain certificate at the University of Lucerne, mostly because I was tired of betting on something I did not fully understand it yet from a technical level. A guy from my class introduced me to two people about six months later. One of them had already founded seven companies and sold one of them. They are my co-founders today. We started theMiracle in 2022, and then spent 6 months building the wrong thing. A marketplace, utility, news, announcements, a whole pile of it, heads down. When we shipped it, the only thing people actually wanted was to track their wallet benefits and claim them. So we pivoted and focused on data and user behavior. We changed the rhythm. Feedback daily, ship weekly, and I take the user calls myself. Almost two years ago we showed what we had to MetaMask, and their reaction was that this belongs inside the wallet, not on our website. Today millions of users have access to tailored offers and benefits inside wallets like MetaMask and Solflare. And more wallets are joining the network until the end of this year, increasing the distribution to 240M+. I was 32 when I started my first company with no track record, in a market that had already taken my savings once. The next twelve months are about getting this into the other wallets people open every day. If you run one of those, or you have spent money on users who never came back, that is the conversation I want to be having. If you're a wallet and you want to unlock loyalty & revenue while rewarding your users... Or if you're a brand that wants to build a user acquisition funnel with 5x better conversions than traditional advertising... Let's chat!

Attention is great, but action drives revenue. Nearly 82% of people who landed on our @QuirkiesNFT Benefit connected their wallets. The typical connection took just 17 seconds. We bring brand rewards into wallets and use data to get them in front of the right people.

Clicks are great, but conversion matters more. Most people claimed our @PudgyPenguins Benefit inside @MetaMask within two minutes of their first click. Less than 1% of users dropped off. That's how distribution works when you find people who are ready to act.

Wallets are becoming the new distribution layer The conversions speak for themselves with @themiracle

Your next onchain buyer is probably not on CT. If every launch reaches the same communities, the same followers and eventually the same wallets, are you actually growing? I wrote about what changes when distribution starts with financial behavior instead of social attention. And how you can prove when a buyer is genuinely new 👇

Your next adventure awaits. Enter the @PlayKintara world on @Solflare and get a welcome package powered by us. Join the fun.

Something special for @solflare users 🔥 Head to the Explore tab in Solflare to claim your bundle. Powered by @themiracle

Conventional ads give you one shot at someone's attention. Then it's gone. That's boring 🥱 We match your offer to what someone already does, so they have a reason to check you out, take action, and come back again. Time to level up your marketing.

Time to level up with @PlayKintara 👾 We just launched awesome new Benefits, made for you. → Guaranteed Fox Mask and Pet → Random Mystery Chest → Random Mystery Scroll Just sign up, claim, and play. Start questing now.

I wrote about distribution a while ago, and I’ve come to realize even more that distribution is not an easy task. As a founder, you have to understand the people you’re building for. Their income. Their age. Their geography. Their persona. Their motivations. Their problems. And most importantly, how they make decisions. Distribution is more than just choosing a channel and pushing your product through it. You have to understand the buyer’s journey. Where do they discover you? What makes them interested? What builds trust? What makes them consider your product? And what finally gets them to take action? The better you understand the person behind the purchase, the better you can build a distribution strategy around them. A great product still needs to find the right people. Because when you offer money everyone would be your target market

A new reward bundle just dropped for select @MetaMask users 🦊 Claim yours now and unlock exclusive Kintara rewards as you play. Powered by @themiracle

Distribution is easy when you’re willing to pay for everyone’s attention. The hard part is knowing which people actually matter to your business. That’s where things get interesting.

congrats!

Thirteen startups pitched at the Solana Summit Serbia Demo Day, and these three took the prizes, powered by @themiracle. 🥇 $5,000 + $25k worth of wallet distribution credits: @seedplex_io For founders who need capital but want neither a token launch nor a closed round: community rounds where investors get Venture Tokens, tradable from day one and backed by the company's actual SAFE. 🥈 $3,000 + $10k worth of wallet distribution credits: @hobba_io A prime broker for on-chain loans: deposit collateral, borrow at the best available rate on Solana, and their engine keeps optimizing the position. 🥉 $2,000 + $10k worth of wallet distribution credits: @JurassicFi Museum-grade dinosaur fossils on-chain, so anyone can co-own a dinosaur with a few dollars. The first one is a Triceratops skull named Deaton. @Dominion_Market, @tabdotmarkets and @craftsdev each took home $10k worth of wallet distribution credits as well.

An investor told me about his fund’s AGM last weekend. Property management company: $1M confirmed revenue → on track for $3M Almost no LP interest. AI company: Claims it will reach $10M in year one → projecting $70–80M by year end Everyone wanted in. His take: the AI excitement is irrational and will eventually burst. But right now, everyone is looking for the next Anthropic. One has revenue. The other has a story investors want to believe. Capital follows narratives. Right now, AI owns the narrative.

most SF thing i've seen this week raising at $10B website is one paragraph and a waitlist

Most campaigns spike at launch, then die. We helped @Claynosaurz break this cycle with a Benefit inside @MetaMask that averaged 1,100–1,800 clicks daily for 17 days straight. No fancy rollout hype. Just marketing that delivers consistently.

Growing your community means reaching people who aren't in it yet. No collector from our @Claynosaurz Benefit had ever held a Clayno NFT before. 100% net new. We engineer distribution that brings new people into your funnel.

There is a question I think more marketers should ask when looking at acquisition numbers: How many of these customers were actually new? Because a purchase attributed to a campaign and a newly acquired customer are not necessarily the same thing. Our recent @Claynosaurz campaign makes that pretty clear. theMiracle delivered 76 buyers. 100% were new to the brand. Claynosaurz's own channels brought in 1,182 buyers during the same period. 31.6% of those buyers already held a Claynosaurz NFT. So almost one in three were people who already had a relationship with the brand. That doesn't make those purchases less valuable. But it does change how you should think about acquisition performance. This is where wallet behavior adds a layer that marketers usually don't have. Instead of stopping at: Did they click? Did they buy? We can also ask: Were they already a customer? And answer it with actual behavioral data. For me, that is where wallet distribution starts becoming a very interesting acquisition channel for brands.

100% of buyers were new to the brand It's one of many campaigns that we were able to verify based on closed loop attribution 1) the offer inside the wallet was driving the user to convert (buy from the brand) 2) the user was new to the brand