Me (2020): yo Zohobooks, need HDFC bank connector please
ZB Accounting: working on it!
Me (2023): yo, got that HDFC bank connector?
ZB Accounting: hmm…? yeah, teams from both are on it.
Me (2026): dawg, that HDFC bank connector could really come handy
ZB Accounting: Introducing our WhatsApp competitor, a…… MESSAGING APP!
Ya’ll are ridiculous..
For everyone, WhatsApp has won. For us, giving up would mean letting the other side win.
We know why people use WhatsApp.
Everyone is already there. Your family is there. Your friends are there. Your communities are there.
That’s what makes switching so hard. But every alternative in technology started with someone willing to try. Linux challenged Microsoft. MySQL and PostgreSQL challenged established database ecosystems.
Arattai will challenge WhatsApp.
We’re not asking you to leave anything. Give Arattai a try. Tell us what you like. Tell us what we need to improve.
Because every meaningful alternative exists because someone was willing to be an early adopter.
If you believe technology should have choices, give us a chance.
We’re improving. We’re listening. And we’re not giving up.