ooooh that explains #Jaguar's decision to destroy its brand.
Suffragent
@Suffragent_
20 Nov 2024
This is Santino Pietrosanti, Jaguar's Head of Brand Stategy. The dreadful rebrand is no longer a mystery.

Nov 21, 2024 · 3:12 AM UTC

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Replying to @ellymelly
Yup. The mystery is no longer a mystery!
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Replying to @ellymelly
Once Jaguar was on a wish list, but now I can possibly afford one, but no I won't support this or drive in something that represents it. Does he realise he's destroying the Jaguar image, and with it the car, and people's dream of owning one. But in reality, I probably gave it up ages ago when the decided to produce EVs.
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Replying to @ellymelly
It all makes sense now. I couldn't work out what this weird clothing/cosmetic brand called Jaguar was trying to sell. Of course, the truth was more fanciful than fiction.
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Replying to @ellymelly
What was the parent company Tata doing? Intentionally keeping a blind eye so Jaguar can be written off?🤔
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Replying to @ellymelly
FAGUAR
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Replying to @ellymelly
It's now the gay car.
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Replying to @ellymelly
Lol they will go broke
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Replying to @ellymelly
They should have chatted with @harleydavidson first and ask how it turned out for them. 😬
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Replying to @ellymelly
goodbye Jaguar, a vehicle built by DEI is not inspiring me for safety and reliability.
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Replying to @ellymelly
You'd think they'd have learnt by now. Bye bye, Jaguar!
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Replying to @ellymelly
There’s nothing about designing a great car in that dpeech! So, put a few gay, trans and slightly unbalanced people together and you get an iconic car like trans-forming the S Type! I wonder why no one’s tried that before. Like Elon, say.
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Replying to @ellymelly
Ideology instead of profit. Would love to be a fly on the wall at next years shareholders meeting.
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Replying to @ellymelly
Ha! Here I was thinking they were just trolling us for publicity and will come out all macho for the launch. Haven't they heard of Bud Lite or Gillette?
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Replying to @ellymelly
couldn't watch all 59 seconds
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Replying to @ellymelly
Go Woke Go Broke
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Replying to @ellymelly
"...a CULTure..."
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Replying to @ellymelly
The Jaguar in-house marketing team watched the last BudLight advertisements and said, "Hold My Beer."
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Replying to @ellymelly
Going going GONE @Jaguar
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Replying to @ellymelly
How did he get the job? through the recruitment agency for these elite companies and that's how the left control the world.
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Replying to @ellymelly
What an absolute idiot-business is about making money
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Replying to @ellymelly
go woke....go Broke
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Replying to @ellymelly
Nothing about the British, sporting, classic, quality heritage or history of the company its greatest assets. Nothing about the owners or their value to the company, just DEI & virtue signalling. Brand destruction is the thing of the day.
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Replying to @ellymelly
Has Jaguar sold the company?
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Replying to @ellymelly
I can see him looking for a new job soon
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Replying to @ellymelly
How to destroy a brand!!
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Replying to @ellymelly
Ha ha ha
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Replying to @ellymelly
F^ck
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Replying to @ellymelly
😆
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Replying to @ellymelly
What’s that saying again……. Go Woke Go Broke……. Bye Bye to a once fantastic motor vehicle company.
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Replying to @ellymelly
Fukd
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Replying to @ellymelly
Well, this should take the focus off of Raygun's Olympic performance.
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Replying to @ellymelly
Every morning my husband takes his authentic self off to work, with his little John Boston lunch bag, in his Ford Mustang GT. Don't think his authentic self is anything like the Jaguar authentic self though. 😏 Wonder how much longer old Santino will have a job for?
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Replying to @ellymelly
Bloody heaps of crap
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Replying to @ellymelly
😂😂😂😂😂😂😂
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Replying to @ellymelly
Remember Harley Davidson
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Replying to @ellymelly
He might as well change the brand name to Faguar now!
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